• Optimization of Packaging Weight and Volume
• Post-consumption Packaging Collection and Sorting
• Reuse and Recycle
• Innovation and Product Design for Sustainable Packaging
• Stakeholder Collaboration

The QSR of Asia Co., Ltd., under the Food Group of Thai Beverage Public Co., Ltd., joined hands with KFC Thailand under Yum Restaurants International (Thailand) Co., Ltd. to open the “KFC Green Store." This store encourages customers to participate in environmental conservation efforts, aligning with KFC’s principle of “Done the Right Way." This principle is practiced through quality ingredients, fresh and clean food, and our determination to save the earth. The concept of “KFC Fast Good” is to do good and be sustainable for the world.

Currently, there are two KFC Green Store branches: Vibhavadi Branch, Bangkok, and Depot by VANACHAI, Chachoengsao. KFC Green Store has switched the packaging to materials with minimum plastic, e.g., new knives and forks with 20% less plastic, switching to a water-based coating instead of PE film-coated soda cups and paper sauce cups. Moreover, solar panels are installed on its rooftop to generate the power used in the restaurant. This reduces the use of electricity by 20%. The store also has an air-purification system installed to treat the air before discharging, and this initiative includes EleX by EGAT charging stations for EV users, marking a step forward in advancing eco-friendly efforts in line with the Thai Beverage Policy. 

The KFC Green Store, operating under the Zero Waste concept, used recycled materials for design and decor. The KFC Green Store launched a new campaign to encourage customers to enjoy their chicken by using their hands instead of plastic cutlery, aligning with Colonel Harland David Sanders original concept. This reduces plastic usage by an average of 40,000 pieces per year. And the stores also join hands with IRPC to encourage customers to sort the trash (knives, forks, spoons, and mashed potato cups) and recycle it into other products. The new experience at KFC Green Store expects to see customers’ cooperation in post-consumer waste sorting or recycling processes that align with the circular economy.

A crucial part of closed-loop packaging management is to collect and sort post-consumption packaging. Thai Beverage Recycle Co., Ltd. (TBR), a subsidiary of ThaiBev, is task with ThaiBev’s post-consumption packaging collected via local business partners throughout the country and sorts them at company-owned sorting facilities. Main packaging materials retrieved by TBR include glass bottles, cullet, aluminium cans, PET bottles, and corrugated cartons.

In order to ensure efficient closed-loop post-consumption packaging management, TBR sends sorted post-consumption packaging directly to intended users, such as manufacturers and recyclers.

Glass contributes to the highest volume of key packaging material consumption at ThaiBev. It is used to package various products, including white spirits, blended spirits, whisky, brandy, beer, carbonated soft drink, drinking water, etc. In FY2024, ThaiBev reused over 1,431 million glass bottles, and collected 253,888 tonnes of cullet to be recycled. The amount collected is equivalent to 97 percent of returnable glass bottle products sold by the company in Thailand.

ThaiBev established BevTech Co., Ltd. (BevTech) as a Research and Development centre with one branch, the Packaging Business, that develops sustainable packaging and alternatives.

BevTech also researches machines and robotics to facilitate automation in ThaiBev’s production facilities. The Packaging Business is responsible for end-to end packaging management, from conceptual design, materials selection to packaging production process development to minimize both environmental and social impacts.

The following factors are considered in BevTech’s packaging development:

• Specification
• Law and Regulation
• Material Availability
• Cost and Benefit
• Environmental Impacts
• Energy Consumption
• Safety

BevTech’s major achievement in recent years has been the implementation of an automated bottle-sorting conveyor belt and the introduction of artificial intelligence (AI) bottle-sorting technology through collaboration with CMKL University, a top-tier research institute established as a collaboration between King Mongkut’s Institute of Technology Ladkrabang (KMITL) and Carnegie Mellon University (CMU), world's leading university on AI technology.

ThaiBev drives sustainable packaging management through a holistic approach, engaging stakeholders across our value chain, including suppliers, private-sector partners, public organizations, and end consumers. ThaiBev is a key partner of the Thailand Institute of Packaging and Recycling Management for a Sustainable Environment (“TIPMSE”) under the Federation of Thai Industries (FTI), with our executives serving as TIPMSE’s President and Vice President. Additionally, as a co-founder of the Thailand Supply Chain Network (“TSCN”), ThaiBev collaborates to advance sustainable packaging practices. Moreover, Since 2019, TBR has championed post-consumption recycling through its Bring Back–Recycle program, featuring campaigns, waste management training, and drop points at schools, offices, and events. These efforts underscore our commitment to fostering a circular economy and advancing long-term sustainability. ThaiBev recognizes the importance of Extended Producer Responsibility (EPR) as a key mechanism to advance circular economy practices and promote responsible packaging management across our value chain. Under the EPR concept, producers are accountable for the environmental impacts of their products and packaging throughout the entire life cycle from design to post-consumption management. ThaiBev prioritizes EPR as a strategic approach to enhance packaging circularity, ensure regulatory readiness, and foster collaboration with relevant stakeholders in all operating markets.

ThaiBev's subsidiary in Vietnam, SABECO, complies with Vietnam’s EPR regulation by authorizing PRO Vietnam, a non-profit organization, to manage the collection and recycling of post-consumer packaging. In 2025, PRO Vietnam facilitated the recycling of approximately 275 tonnes of aluminum and 1,313 tonnes of carton packaging on behalf of SABECO. In addition, SABECO engaged Ngoc Diep, a certified recycler, to directly collect and recycle 269 tonnes of post-consumer aluminum cans during the year. These initiatives demonstrate SABECO’s commitment to fulfilling regulatory obligations while contributing to Vietnam's national recycling targets.

Since 2019, F&N, a ThaiBev subsidiary in Singapore, has partnered with the National Environment Agency (NEA) to deploy 50 Reverse Vending Machines (RVMs) across the country. The initiative offers convenient drop-off points for recycling selected plastic bottles and aluminum cans, encouraging long-term recycling habits among consumers.

ThaiBev's subsidiary in Scotland, Inver House, has undertaken a Sustainable Packaging Solutions Project in collaboration with a third-party consultant to enhance packaging sustainability and reduce environmental impacts associated with packaging waste. The project evaluated compliance costs and risks under the United Kingdom’s EPR framework and identified opportunities to improve material efficiency, recyclability, and circular design.

ThaiBev’s operations in Thailand have actively collaborated with the Thailand Institute of Packaging and Recycling Management for a Sustainable Environment (TIPMSE) under the Federation of Thai Industries (FTI) in the development of the Extended Producer Responsibility (EPR) scheme in Thailand. Under the EPR concept, producers are responsible for the environmental impacts of their products and packaging throughout their entire life cycle, including the post-consumption stage.

In 2025, TIPMSE mobilized more than 149 partner organizations to drive the “EPR in Action” initiative under the concept of transforming post-consumption packaging into valuable raw materials in accordance with circular economy principles. The initiative promotes incentive mechanisms through tax benefits, market-based instruments, and the adoption of Design for Recycle (D4R) and Post-Consumer Recycled (PCR) materials to reduce environmental impacts. This collective effort was showcased at the Sustainability Expo (SX2025), reflecting Thailand’s growing momentum in advancing EPR implementation.