To enhance ThaiBev Group’s readiness to adapt to
regulatory changes and ensure complete compliance with government regulations in all dimensions, ThaiBev Group continuously monitors, researches, and analyzes relevant regulation and draft legislation, both in Thailand and in other countries where it has investments and business operations. This process relies on diverse and reliable information sources, including the Thai Government Gazette website—the official government platform for publishing regulation, orders, and key announcements—
as well as the websites of regulatory authorities and relevant agencies such as the Office of Alcohol Control Committee, the Department of Disease Control,
the Ministry of Public Health, the Excise Department,
the Pollution Control Department, the Revenue
Department, the Secretariat of the Prime Minister,
the Secretariat of the Cabinet, the Secretariat of the House of Representatives, and the Office of the Council of State. In addition, the company utilizes the Central Legal System and the Public Consultation System of the Parliament, which provide access to information on draft legislation, public hearings, and assessments of the effectiveness of existing laws. We also keep track of developments through Cabinet meetings and through our active participation
in leading national business associations, including
the Thai Chamber of Commerce, the Board of Trade
of Thailand, and the Federation of Thai Industries.
These efforts enable ThaiBev Group to obtain accurate, comprehensive, and up-to-date legal information for assessing potential impacts and establishing practical guidelines that align with governmental requirements, thereby supporting ThaiBev Group’s business operations
to be efficient, transparent, and sustainable.
In the past year, ThaiBev Group enhanced its operational capabilities to effectively respond to increasingly complex and evolving legal and regulatory changes. ThaiBev Group focused on leveraging modern digital technologies
to strengthen efficiency and support risk management
in alignment with its corporate governance framework,
by using electronic tools and artificial intelligence (AI)
to support legal operations. This included the implementation of legal and case law research systems, digital document management systems that improve accuracy and retrieval speed, and systems for monitoring and alerting trademark registration renewal deadlines. These technological advancements align with PASSION 2030–Digital
for Growth, ThaiBev Group’s strategic initiative that emphasizes the use of technology to enhance operational efficiency, mitigate risks, and drive organizational growth, while upholding strong emphasis on the ethical use of
AI in accordance with its Artificial Intelligence Policy
(AI Policy), ensuring that technology adoption is
conducted responsibly, transparently, and with due consideration for all stakeholders.
To ensure a systematic approach in adapting to regulation and governmental policy changes,
ThaiBev Group has established a workstream on regulatory change
risk management, which outlines the following operational guidelines:
- Legal Operations Workstream
Monitoring of
subordinate legislation under review by relevant
government agencies, communication through industry associations, chambers of commerce, and other private sector channels, and participation in public hearings
and clarification sessions organized by government authorities, when applicable. These efforts aim to ensure access to accurate and timely legal information, mitigate legal risks, and strengthen ThaiBev Group’s readiness.
- Business Operations Workstream
Identification of business risks and opportunities arising from regulatory changes, and coordination with internal departments
to implement actions and report progress, with the
objective of enabling the business to adapt promptly and leverage new legislation as a strategic opportunity.
- Communication Workstream
Organization of training sessions and meetings for supervisors and relevant employees to systematically communicate key legal matters, with the objective of ensuring that all relevant personnel at every level understand new requirements and comply accurately.
In 2025, several new laws were enacted by government authorities, representing key factors that will impact ThaiBev Group’s future business. ThaiBev Group has therefore undertaken measures to adapt to these
regulatory changes in alignment with its strategic
objectives as follows:
The Excise Tax Act (No. 2), B.E. 2568
The Excise Tax Act (No. 2) B.E. 2568 was published in the Thai Government Gazette on 5 June, 2025 and came into effect on 6 June, 2025. It is an amendment to the Excise
Tax Act B.E. 2560, specifically revising Section 153,
which establishes the framework for the issuance of rules, procedures, and conditions related to the application for and issuance of licenses to produce liquor or to possess distillation equipment for liquor production to ensure appropriate regulation of business operations, for example setting rules, procedures, and conditions for license applications that take into account liquor production standards. It also encourages cooperatives, agricultural groups, community enterprises, agricultural organizations, or small operators to obtain licenses to produce liquor
for commercial purposes, using domestically-produced agricultural products to produce all types of liquor,
which may be colored or flavored.
The amendment to Section 153 requires the Excise Department to repeal the Ministerial Regulations on
Liquor Production B.E. 2565 and other currently effective subordinate legislation. New subordinate legislation
must be issued in accordance with the provisions of
this amendment within 180 days from the date this act comes into effect.
In response to changes in the Excise Tax Act, ThaiBev Group has adapted and developed a comprehensive business strategy with a focus on enhancing the quality and standards of existing products, developing
new products to meet diverse consumer demands,
and strengthening brand recognition. Furthermore, ThaiBev Group is committed to reinforcing its distribution system to ensure efficient access to consumers across
all regions, thereby increasing competitiveness and maintaining a strong, sustainable position in the
market amidst new entrants.
The Alcoholic Beverage Control Act (No. 2), B.E. 2568
The Alcoholic Beverage Control Act (No. 2), B.E. 2568 was published in the Thai Government Gazette on 9 September, 2025 and came into effect on 8 November, 2025. It is an amendment to the Alcoholic Beverage Control Act B.E. 2551, intended to ensure that alcoholic beverage control measures remain appropriate and responsive to current circumstances, while supporting the evolving economic and social context. The amendment includes provisions that relax certain restrictions, tighten others, and leave some details pending further clarification through subordinate legislation. As a result of this amendment, new subordinate legislation must be issued to establish rules, procedures, and specific details in accordance with the revised
provisions. The preparation and promulgation of such subordinate legislation are required to be completed
within one year from the date this act comes into effect.
The amendments to the law are expected to have both positive and negative impacts on ThaiBev Group.
Accordingly, ThaiBev Group has adjusted its business strategies to align with the revised regulation provisions. For provisions that relax certain restrictions, ThaiBev Group will collaborate with suppliers and business partners to explore opportunities for product sales through new channels permitted under the amended act, ensuring
that all activities are appropriate, legally compliant,
and socially responsible. For provisions that impose tighter requirements, ThaiBev Group will communicate the revised regulations to relevant employees to ensure proper compliance, while also providing guidance to business partners and other stakeholders on adhering to the new legal requirements. For provisions that await clarification through subordinate legislation, ThaiBev Group will closely monitor the issuance of relevant subordinate legislation, assess their potential impact on the business, and adjust operational strategies accordingly to ensure continued compliance and alignment with the revised legal
framework.