ThaiBev, in collaboration with the Office of the Basic Education Commission (OBEC), Ministry of Education, has continued the Partnership School Project into its 9th year. The project aims to enhance three essential skills among students—life skills, vocational skills, and moral development—which form the foundation for building resilience in the younger generation. These skills enable students to adapt to changing circumstances, care for themselves, and enjoy a good quality of life—ultimately becoming capable individuals who contribute to the development of their communities and the nation.

Over the past eight years, ThaiBev’s senior executives have worked closely with school administrators, school boards, and local communities to strengthen school capacity by integrating knowledge from educational institutions and co-developing activity plans. These collaborative efforts aim to improve educational quality, address current social needs, and mobilize networks of expertise from various sectors to provide opportunities for more than 15,000 students and 1,500 teachers across 71 schools.

Additionally, the project has linked educational networks through the “Peer-to-Peer Learning” activity under the concept “Turning Activities into Enterprises.” This initiative focuses on enhancing students’ entrepreneurial skills through experiential learning and knowledge management, encouraging them to learn by doing, reflect, improve, and innovate. Universities work hand in hand with schools and private sector partners to expand access to resources and knowledge, paving the way toward the creation of sustainable learning ecosystems and local markets.

ThaiBev has continuously supported the Connext ED Project since 2018, working in collaboration with 28 universities nationwide. The project aims to cultivate entrepreneurial mindsets, promote financial discipline, and provide practical business knowledge tailored to each school’s context. Students are encouraged to observe, analyze, and evaluate their business performance— whether profitable or not—while applying these lessons to their everyday lives through hands-on learning experiences supported by project funding. To date, the program has benefited more than 21,000 students, 2,500 teachers, and 294 schools, resulting in the creation of over 200 unique student—led products. These initiatives have generated an average income of 10,066 Baht per project, showcasing tangible outcomes of experiential learning in action.

Furthermore, the project offers a platform for students to showcase their creativity through the Win Win WAR OTOP Junior television competition. This opportunity not only encourages students to express themselves with confidence but also helps them develop presentation, communication, and critical thinking skills essential for success in the 21st century.

ThaiBev, in collaboration with Amarin Corporations Public Company Limited, has continuously implemented the “Bringing Knowledge, Creating Happiness” project with support from the Office of the Basic Education Commission (OBEC), Ministry of Education, alongside a strong network of partners from both the public and private sectors.

The project’s goal is to encourage Thai children nationwide to recognize the importance of reading, foster a habit of lifelong reading, and revitalize school libraries to become dynamic learning spaces. Reading is regarded as the foundation of learning development and the key to enhancing students’ knowledge and life skills. Key activities include daily 15-minute reading sessions in schools, reading clubs, reading journals to encourage consistent engagement, and creative reading initiatives such as “Read Aloud, Listen with Joy.”

Since its launch in 2018, the project has reached 261 schools nationwide, providing access to more than 285,000 books. Over 28,000 students have joined Reading Clubs, and participants have shown notable improvement in Thai language proficiency, achieving higher academic performance overall.

The Princess Galyani Vadhana Teachers Project was established to honor and encourage dedicated teachers who serve in remote and high-risk areas, embodying the spirit of being “teachers who go beyond teaching.” The project also supports educational initiatives that promote life skills and vocational skills among students and surrounding communities—serving as a model of social contribution and sustainable local development.

The project follows the royal aspiration of Her Royal Highness Princess Srinagarindra, the Princess Mother, who sought to provide moral support to teachers serving in remote and high-risk areas under three key agencies Border Patrol Police Bureau (BPP), Office of the Basic Education Commission (OBEC), and Department of Lifelong Learning Promotion (DLLP).

The participating teachers are stationed in two main regions:

• Northern Region
  Remote areas along the Thai-Myanmar and Thai-Lao borders as well as border areas of Kanchanaburi, Phetchaburi, and Prachuap Khiri Khan.
• Southern Region
  The three southern border provinces of Pattani, Yala, and Narathiwat, along with Songkhla Province.

Under the guidance of the Princess Mother’s Charitable Foundation Committee, nine exemplary teachers are selected annually. These teachers exemplify moral integrity, dedication, and compassion, serving as role models who inspire both students and communities.

Their work not only contributes to youth and community development but also helps preserve local culture and promote sustainable livelihoods through skills training and empowering communities toward self-reliance and sustainable living. ThaiBev has supported the project since 2013, beginning with the 5th cohort and continuing through the 17th cohort, totaling 116 teachers to date. In the 17th cohort, nine award-winning teachers were recognized from seven provinces—Kanchanaburi, Pattani, Songkhla, Loei, Chiang Rai, Chiang Mai, and Mae Hong Son.

The Educational Institution Support Activity (eisa) is a higher education development platform initiated by ThaiBev in collaboration with over 50 universities and 24 vocational colleges across Thailand. The program aims to provide students with hands-on learning opportunities beyond the classroom, enabling them to gain real-world experience through community-based and socially beneficial projects that prepare them for future careers. Chula SIFE’s mission is to create sustainable income opportunities for the Phraek Nam Daeng raft-rowing community, developing the local brand story and marketing strategies to highlight the unique cultural identity of the community and increase its visibility.

In addition, Chula SIFE has improved the community’s management systems, including the establishment of a simplified accounting system and a data collection system to capture tourists’ feedback for continuous improvement. All activities are designed to preserve the community’s cultural identity while enhancing its economic potential. Chula SIFE members plan to build on the foundation established in the first phase, further strengthening the accounting and customer base systems, and collaborating with the Faculty of Architecture and Faculty of Science, Chulalongkorn University to design a community mascot and monitor water quality in the canals—enhancing the credibility and attractiveness of the raft tourism experience. The SIFE SECC 2025 is a business strategy competition designed to inspire and cultivate social entrepreneurship among university students. Organized by the Chula SIFE, the competition promotes interdisciplinary integration by bringing together students from various faculties to develop sustainable community development strategies across Thailand. Through this initiative, Chula SIFE has shared knowledge and best practices in social enterprise with over 1,600 students from 19 faculties at Chulalongkorn University, fostering a deeper understanding of how business can drive positive social change.

Overall, the eisa program has provided practical learning experiences to more than 30,000 students through 30 projects, while supporting grassroots economic development in 22 communities. The collaboration between over 2,000 students from 15 universities has generated real economic impact, with a total income of more than 1,000,000 Baht, demonstrating the power of education and partnership in driving sustainable community growth.

The Beta Young Entrepreneur Project is a collaborative initiative between the Thai Chamber of Commerce, the University of the Thai Chamber of Commerce (UTCC), and the Sirivadhanabhakdi Foundation. The program aims to nurture young entrepreneurs who possess not only business knowledge and skills but also ethical values, integrity, and a strong sense of social responsibility. Through a hands-on learning approach, students engage in real-world business simulations and social development activities throughout the program, enabling them to develop both entrepreneurial acumen and moral consciousness.

To date, the program has produced 14 cohorts, with 11 cohorts graduated, totaling over 300 participants. Remarkably, more than 70 percent of graduates have gone on to establish their own businesses or continue their family enterprises. One notable example is Panawat Kitprasertkan, a graduate from Beta Young Entrepreneur Batch 9, who successfully expanded his family’s PISAMAI rattan furniture business. By applying lessons learned from the program—particularly the values of purpose-driven entrepreneurship and sustainability—he has strengthened the business’s ethical foundation and community engagement. His story was also featured at Local Wisdom Night, an event celebrating the rich and diverse local craftsmanships from across Thailand, where entrepreneurs share experiences and insights to promote sustainable development.

In addition to personal business development, Beta Young Entrepreneur participants actively collaborate with local communities to enhance product quality, build brand identity, and create community-based circular economies. For example, in Dong Bang Community, Khao Suan Kwang District, Khon Kaen Province, under the “Chumchondee Meeroiyim” network, students have worked alongside local residents to develop expertise in product design, marketing, and communications, empowering the community to generate sustainable income.

Recognising the importance of digital proficiency in today’s technology-driven economy, F&NHB continues to empower underprivileged youths at Montfort Boys Town through the International Computer Driving Licence (ICDL) certification course. Since 2011, this course has been a key part of the F&N IT Corner initiative, equipping students with practical digital skills that enhance their employability. In 2025, 16 students successfully earned their ICDL certification, reflecting F&NHB’s ongoing commitment to bridging the digital divide and fostering youth development.

Expanding this partnership, F&NHB organised food application sharing session with Montfort Shah Alam’s baking and hospitality students, led by our in-house chef, Chef Azmi Hamid. The hands-on session provided students with exposure to real-world culinary practices, ranging from mastering essential techniques to transforming raw ingredients into innovative creations. To further support their learning, F&NHB also supplied a variety of our products as ingredients for their classes, allowing students to experiment and refine their skills using quality, industry-standard materials. This initiative marks the beginning of a continuous programme designed to equip students with industry-relevant skills, enhance their creative confidence and inspire future talent in the dynamic F&B sector.