The Sirivadhanabhakdi Foundation and ThaiBev, in collaboration with the Fine Arts Department, jointly organized the project “Royal Commemoration of His Majesty King Ananda Mahidol (Rama VIII) on the Auspicious Occasion of the 100th Anniversary of His Birth, 20 September, 2025.” The project was established to pay the highest tribute and express profound gratitude for His Majesty’s immeasurable benevolence. It encompassed three main activities: the publication of a commemorative book, the production of a documentary film, and a royal exhibition showcasing His Majesty’s life, royal duties, and conduct throughout the 20 years of His Majesty’s life. Her Royal Highness Princess Maha Chakri Sirindhorn, The Princess Royal, graciously presided over the opening ceremony of the exhibition on 23 September, 2025 at the Bangkok National Museum.

The exhibition of photographic works by Her Royal Highness Princess Maha Chakri Sirindhorn, The Princess Royal, for the year 2024, titled “ได้ออกนอกบ้าน!: Free at Last!” (“Out and About!: Free at Last!”), was organized by the Royal Photographic Society of Thailand under the Royal Patronage, in collaboration with the Bangkok Metropolitan Administration, the Bangkok Art and Culture Centre (BACC), and the Photography Promotion Foundation, with continuous support from ThaiBev and other private sector partners. This annual exhibition has been consistently supported for 18 consecutive years, from 2007 to 2024, reflecting ThaiBev’s long-standing commitment to promoting arts and culture and honoring Her Royal Highness’s remarkable artistic vision through photography. The White Elephant Art Award was established to support and encourage emerging artists by providing a platform to showcase their unique identities, artistic skills, and mastery in realistic and figurative art. The competition aims to promote excellence in fine arts and inspire the next generation of Thai artists. The winner of the White Elephant Award receives a grand prize of 1 million Baht. The 14th White Elephant Art Award was held under the theme “Water and Alteration,” highlighting the relationship between water and the changes it brings to life, nature, and society. ThaiBev proudly supported the “Circles of Centres” Glass Plate Photography Exhibition, which showcased photographs from the “Vajirayana Library” glass plate negative collection curated by the National Archives of Thailand. The exhibition was organized through a collaboration between the Fine Arts Department, the Sirivadhanabhakdi Foundation, ThaiBev, the Royal Photographic Society of Thailand under the Royal Patronage, and the Photography Promotion Foundation. Than Phu Ying Sirikitiya Jensen served as the curator and project director. The exhibition was held from 21 May to 27 July, 2025 at the Bangkok Art and Culture Centre (BACC). In addition, ThaiBev supported the publication of a photography book featuring 200 selected images from the glass plate collection, serving as an important educational and cultural resource for future generations. The Bangkok Art Biennale Foundation and ThaiBev, in collaboration with government agencies, private sector partners, and international networks, jointly organized the exhibition “The Spirits of Maritime Crossing” as part of the 60th International Art Exhibition – La Biennale di Venezia (Venice Biennale).

Held at Palazzo Smith Mangilli Valmarana in Venice, Italy, from 20 April to 24 November, 2024, the exhibition presented works by 15 artists from Southeast Asia, exploring themes of migration, displacement, and cross-ocean colonial encounters. The Spirits of Maritime Crossing featured a diverse range of media—including paintings, sculptures, mixed media installations, and video art—offering a profound reflection on shared histories and cultural identities across the region. A highlight of the exhibition was a film directed by Professor Dr. Apinan Poshyananda, featuring world-renowned performance artist Marina Abramović and acclaimed Thai dancer and choreographer Pichet Klunchun. ThaiBev supported the Khao Yai National Park Protection Foundation and the Royal Photographic Society of Thailand under the Royal Patronage in organizing the “A Moment in Nature” Photography Contest for the fourth consecutive year. The contest featured two categories: Natural Environment and Plant Life, and Moments of Life. The project aims to raise awareness and foster appreciation for Thailand’s natural resources and environment, inspiring people to recognize the beauty of national parks and the vital role of those who dedicate themselves to protecting and conserving Thailand’s natural heritage. The “Chaya Nitikorn” Photography Studio was first introduced at the “Un Ai Rak Khlai Khwam Nao” Winter Fair in 2018, offering visitors the unique experience of vintage-style portrait photography.

The studio quickly gained immense popularity among attendees. Following its success, various companies and organizations have continued to invite the studio to provide photography services at special events and occasions. All proceeds from the photography sessions are donated to charitable causes and public benefit. ThaiBev supported the Royal Photographic Society of Thailand under the Royal Patronage and the Photography Promotion Foundation in organizing the ASEAN SX Photo Contest 2025 under the theme “Water and Adaptation.” The contest aimed to raise awareness about sustainability across the 10 ASEAN countries, encouraging photographers to explore how communities adapt to changing environments through the lens of water—a vital resource for life and resilience. Awards included Country Winner prizes for each ASEAN nation and a Grand Prize, selected from among the national winners as the highest honor.

In addition, the collaboration expanded to include C asean Vietnam, further strengthening regional creative and cultural exchange within the ASEAN community. ThaiBev supported National Geographic Thailand in organizing the National Geographic Thailand Photography Contest 2025 – “10 Photos Tell a Story” Season 10, under the theme “WATER OF LIFE”. The contest aimed to discover exceptional photo documentaries that depict the diverse narratives of water—from mountain headwaters and urban canals to the ocean—showcasing how every waterway reflects the interconnected stories of nature, human relationships, and the environmental changes shaped by human hands. Through this initiative, the project highlighted the profound importance of water as the lifeblood of ecosystems and societies, inspiring greater awareness and appreciation for the need to protect this precious resource.

ThaiBev, together with government and private sector partners, organized the 10th Water Festival: The Thai Way of Water 2025 under the theme “Maha Songkran, Maha Sanook” (The Grand Songkran Celebration).

The festival was held across four regions and six provinces throughout Thailand, celebrating Thai cultural heritage through water, joy, and community. In Bangkok, 12 piers along the Chao Phraya River were transformed into vibrant contemporary cultural destinations, connecting with the Chinatown Market and Chaloem Buri area, and featuring a waterborne Buddha image procession linking five royal temples. In the regional celebrations, the festival took place in Chiang Mai, Lamphun, Udon Thani, Khon Kaen, and Phuket, each showcasing local cultural traditions and community spirit.

This year’s festival also strengthened the “BOWON x2” collaboration model—integrating Home (Ban), Temple (Wat), and School (Rongrian)—and expanded to include businesses, social enterprises, and government agencies. The initiative aims to preserve, sustain, and extend Thai arts and culture, while promoting sustainable community development through three ESG dimensions: Economic & Environment, Social, and Governance. In 2025, the festival generated over 3.98 million Baht in community-based tourism income, contributing to both local well-being and cultural continuity. ThaiBev organized the 10th River Festival 2024 under the theme “Melodies of the River,” celebrating Thailand’s deep-rooted cultural connection with water while promoting environmental responsibility. The festival was held in Bangkok at 10 historic piers along the Chao Phraya River, honoring the traditional Loy Krathong Festival and encouraging participants to avoid floating krathongs in natural waterways and to separate waste materials so they can be reused or recycled. In addition, the “Lamphun River Festival” was organized for the 6th consecutive year, featuring community markets that showcased the rich heritage of the ancient city through its moats, city walls, and landmark architecture. Visitors also enjoyed traditional lantern and lamp decorations crafted from local handicrafts, along with folk performances, music, and cultural activities. ThaiBev has continuously supported the Luang Pradit Phairoh (Sorn Silpabanleng) Foundation since 2014 through three major initiatives:

• The 7^th Sorn Thong Thai Music Performance Competition 2024 was held under the Royal Patronage of His Majesty the King, Her Majesty the Queen, Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati, Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, and His Royal Highness Prince Dipangkorn Rasmijoti Sirivibulyarajakumar. This year, the competition attracted 2,391 participants, and 141 young musicians from primary and secondary schools received awards across various traditional Thai instruments, including Saw Duang (treble fiddle), Saw U (bass fiddle), Jakhe (Thai zither), Khlui Phiang Aw (Thai flute), Khimsai (dulcimer), and Ranad Ek (xylophone).
• Sorn Thong Thai Music Youth Camp on Tour has been conducted continuously since 2015, promoting opportunities for young people from primary and secondary schools nationwide to learn and develop their musical skills while gaining a deeper understanding of Thailand’s cultural heritage. The program also builds networks among new generations of Thai musicians, creating spaces for knowledge exchange and encouraging them to appreciate the connection between past, present, and future as they carry forward the art of Thai music.
• Friends of Music Project organizes activities to promote, preserve, and share Thai music by donating and distributing Thai musical instruments to youth networks, musicians, and educational institutions specializing in Thai music. The project aims to ensure the preservation, continuity, and advancement of Thai music from generation to generation.

ThaiBev has continuously supported the Suanplu Chorus since 2006. As a pioneering Thai choral ensemble, Suanplu Chorus has played a vital role in introducing new dimensions to choral performance and bringing international recognition to Thailand through its artistic excellence. In October and November 2024, the Suanplu Chorus proudly showcased the talent and capability of Thai performers on the global stage by participating in the Tolosa Choral Contest in Spain. ThaiBev has supported the Sukree Charoensuk Foundation in its mission to develop human potential and improve quality of life for over 20 years. The foundation provides music education to underprivileged schools, as well as to children and youth in juvenile detention centers, rehabilitation facilities, and recovery institutions across all regions of Thailand. In addition, the foundation’s team has collaborated with ThaiBev as music instructors and mentors in the “Chumchondee Meeroiyim” project for the past 13 consecutive years, using the power of music to foster learning, confidence, and happiness within communities. ThaiBev has continuously supported scholarships for students at the College of Music, Mahidol University since 2008, fostering the growth of talented young musicians and strengthening Thailand’s music industry. In 2025, ThaiBev awarded a total of 25 scholarships, comprising 23 Merit Scholarships for students with outstanding academic performance and 2 Talent Scholarships for students demonstrating exceptional musical potential and professional promise. ThaiBev has continuously supported the Southeast Asian Writers Award (S.E.A. Write Award) since 2008 to promote literary creativity and excellence across the ASEAN region. In 2025, the organizing committee held the 47th S.E.A. Write Award Ceremony in the “Poetry” category. The winning work was “The Other Side of the Seesaw” by Mr. Sivakarn Patumsuthi, selected from a total of 69 entries submitted for the competition.

The Sirivadhanabhakdi Foundation and ThaiBev jointly supported the project “Carrying on the Father’s Legacy— Extending the Royal Scholarship Fund for Thai Monks.” His Majesty the King graciously granted royal permission for the Royal Scholarship Fund for Thai Monks, in collaboration with monastic institutions and relevant organizations, to implement this initiative. The project provides an opportunity for monks and novice monks who have received royal scholarships to showcase their achievements in Buddhist education, practice, and dissemination. In addition, His Majesty graciously bestowed 73 sets of monastic robes (trai) to the participating monks in this event, which was held on 2–4 July, 2025 at Phutthamonthon Park, Phutthamonthon District, Nakhon Pathom Province. The Sirivadhanabhakdi Foundation and ThaiBev have continued their support for the annual celebration of Wat Prayurawongsawas Worawihan for the 11th consecutive year. This year, they supported the 197th Anniversary Celebration of Wat Prayurawongsawas Worawihan, held on 11–13 January, 2025, under the theme “Joyful Temple Fair: Architectural Heritage and Worship of the Great Chedi.” Wat Samphanthawongsaram Worawihan, Bangkok
The Sirivadhanabhakdi Foundation and ThaiBev jointly served as patrons of Wat Samphanthawongsaram Worawihan in the restoration of the temple’s ordination hall (ubosot)—including the gilding of all pagoda spires, restoration of the gable pediment and main chofa finials, principal stupa umbrella, base of the principal Buddha image (chukchi base), and the main boundary stone (luk nimit ek). This project aims to support monastic rituals and general Buddhist activities, while preserving the original architectural and artistic heritage of the temple as an important educational and cultural reference for students, scholars, and the public. Wat Rai Chern Thawan, Chiang Rai Province
The Sirivadhanabhakdi Foundation and ThaiBev served as principal sponsors of the “International Vipassana Meditation Hall” Project, established in honor of Her Royal Highness Princess Maha Chakri Sirindhorn’s 70th Birthday Anniversary. The hall is designed to serve as a venue for vipassana meditation practice, including sitting and walking meditation, and as one of Thailand’s most comprehensive Dhamma libraries, featuring both Thai and English-language collections. The project aims to foster profound “Dhamma research (Dhammavijaya)” in both theoretical and practical aspects, dedicated as an offering to the Triple Gem and as a permanent sacred structure within the Buddhist community. Mr. Thapana Sirivadhanabhakdi and ThaiBev executives participated in the foundation pillar-laying ceremony for the project on 20 July, 2025. Wat Khao Din Tai, Nakhon Sawan Province
The Sirivadhanabhakdi Foundation and ThaiBev, in collaboration with the Fine Arts Department, jointly served as patrons in the restoration of the Mondop enshrining the bronze replica of the Buddha’s footprint, which was graciously bestowed by Her Majesty Queen Sri Phatcharindra, the Queen Consort of King Chulalongkorn (Rama V). This restoration commemorated the 111th anniversary (1913–2024) of the royal bestowal of the bronze Buddha’s footprint and aimed to preserve the ancient site’s traditional architectural and artistic heritage, ensuring its continued role as an educational and cultural resource for students, scholars, and the general public. The project was carried out from October 2024 to March 2025, with the restored Mondop officially handed over on 31 March, 2025. Wat Prayurawongsawas Worawihan, Bangkok Mural Painting Project in the Phra Vihara of Phra Phuttha Nak
This project was undertaken in commemoration of the auspicious occasion of the Coronation Ceremony of His Majesty the King, featuring the creation of mural paintings inside the Phra Vihara of Phra Phuttha Nak. Wat Prayurawongsawas Worawihan has been graciously granted royal permission to undertake the mural painting project inside the Phra Vihara of Phra Phuttha Nak in commemoration of the auspicious Coronation Ceremony of His Majesty the King. The murals will depict the Coronation Ceremony of His Majesty the King, along with the religious duties and royal contributions of all monarchs of the Chakri Dynasty, as well as the historical background of Wat Prayurawongsawas Worawihan, in tribute to His Majesty’s benevolence and devotion to Buddhism. The Sirivadhanabhakdi Foundation and ThaiBev have pledged their full support for this project, which is planned to be carried out over a five-year period and is expected to be completed in 2026.