The Bring Back–Recycle project in Thailand, led by
Thai Beverage Recycle Co., Ltd (TBR), aims to promote responsible post-consumption packaging management among consumers. The project has expanded its efforts to 37 office buildings across Bangkok. Over the past six years, the project has organized a wide range of waste separation initiatives in collaboration with various partners to improve waste management and packaging recovery at
various major events such as MotoGP, King’s Cup,
Buriram Marathon, We Can Run: Fund for Legs, UD Town Songkran Festival, Olympic Day Suphanburi 2025,
Run for Mom 2025, KNT RUN, Med Music in the Park,
Bangkok Bestival and Sustainability Expo 2025.
In 2025, TBR acted as a supporting partner for the FIVB Women’s World Championship 2025, which adopted the Green Heart Event Criteria (GHEC) standard. The project saw waste-sorting points set up at all four venues in Bangkok, Chiang Mai, Nakhon Ratchasima, and Phuket, successfully collecting 1,174 kilograms of recyclable
materials, generating 22,883.9 Baht for donation
to the Prostheses Foundation of Thailand.
In collaboration with Bangkok Metro Networks (BMN), a subsidiary of Bangkok Expressway and Metro Public Company Limited (BEM), under the METRO MALL GO GREEN initiative, the project supported lifestyle changes aligned with Zero Waste and Low Carbon Footprint concepts at six MRT stations, including Queen Sirikit National Convention Centre (QSNCC) Station,
Sukhumvit Station, Phetchaburi Station,
Phra Ram 9 Station, Phahon Yothin Station
and Chatuchak Park Station.
TBR also continued the Sustainable Waste Management
initiative with Sustainability Expo Co., Ltd. (SX)
in collaboration with the Central Police Flat Community
Committee (Chaloemlap) in Bangkok, which is aimed
at becoming a model zero-landfill community.
TBR partnered with the community to improve waste management systems. In the upcoming year, TBR will
increase resident participation and expand segregation of additional waste types for income generation
or proper management, ultimately reducing the amount of waste requiring disposal and aligning with Bangkok’s waste management goals.
TBR launched the “Recycle for Cash and Care” activity
to promote waste management at large-scale events
by using electric vehicles to collect materials from
sorting points and vendor booths, allowing participants to either receive the proceeds or donate them to
organizations or foundations.
In addition, Bring Back–Recycle joined as a partner
organization with PPP Plastics network, Public Private Partnership for Sustainable Plastic and Waste
Management. The initiative advances a Plastics
Circularity Ecosystem and supports data systems
for EPR. An MOU was also signed under the “This House Doesn’t Mix: Waste Sorting to Reduce Fees” project, through the OK Recycle platform, to connect
waste-segregation data from the source and encourage households to sort waste by type, reducing disposal volumes and contributing to long-term social and
environmental benefits.