Management Approach
1. Quality Control and Product Safety
ThaiBev operates under internationally recognized quality management systems, including ISO 22000, NSF, GHPs, HACCP, and FSSC 22000, to ensure that all products released to the market are safe, contamination-free,
and consistently high in quality. The company conducts rigorous inspections of raw materials supplied by business partners and quality checks on every production batch prior to distribution, ensuring full compliance with safety and quality standards.
2. Development of Healthier Product Formulations
Before launching any new product, ThaiBev follows a structured governance process known as the “R&D Stage Gate” system. This process requires executive approval
for any new or reformulated product to ensure that its nutritional value and quality align with consumer
expectations and ThaiBev’s strategic goals.
The Stage Gate process is built on three core principles:
- 1. Customer-driven:
All decisions at each gate must be grounded in real consumer insight, unmet needs and clear value creation.
- 2. Structured and Clear:
A well-defined Stage Gate process with clear gatekeepers with authority, stage owners with clear KPIs and defined timeline and responsibilities, which enhances innovation efficiency and accelerates product development speed to market.
- 3. Impact-Focused:
The system helps ThaiBev optimize innovation processes, minimize risks, improve
innovation outcome and strengthen organizational performance.
ThaiBev places strong emphasis on research and
development to meet the needs of today’s
health-conscious consumers. Key initiatives include:
- Reducing sugar content across beverage portfolios.
- Crafting products with natural ingredients while fortifying them with essential vitamins and minerals
for added health benefits.
- Developing plant-based beverages to promote
sustainable and healthy consumption.
3. Transparency in Nutritional Information
ThaiBev upholds a commitment to transparency and
clarity in communicating nutritional information on product labels. Labels include details such as ingredients, energy per serving, and daily nutritional recommendations. The company also implements front-of-pack labeling,
clearly displaying:
- Energy per serving
- Daily recommended intake percentages
- Key nutrients such as calories, sugar, and sodium
This approach empowers consumers to make informed dietary choices based on their individual health needs.
4. Nutritional Value Assessment System
ThaiBev applies the “Healthier Choice” logo as a primary benchmark for assessing the nutritional quality of
its products, in line with local nutritional standards.
This initiative complies with the Announcement of
the Healthier Choice Product Development Committee on
the registration and use of the “Healthier Choice” symbol. Products that meet the established nutritional criteria must undergo a formal registration process with the Nutrition Promotion Foundation and Institute of Nutrition before
the logo can be displayed on product packaging.
5. Consumer Feedback and Continuous Improvement
ThaiBev is deeply committed to listening to consumers
and continuously improving its products and services to enhance customer satisfaction and long-term well-being. The company provides multiple communication channels for consumers to share feedback and suggestions-
including customer service centers, official websites,
and social media platforms. All feedback is systematically analyzed and integrated into the product development process, ensuring that consumer insights drive innovation, quality improvement, and satisfaction.
With the growing consumer demand for sugar-free products, ThaiBev has continued to expand its portfolio with innovative options that support healthier lifestyles.
In FY2025, F&N introduced two new sugar-free beverages: 100PLUS Zero (325 ml)–a convenient, on-the-go packaging option offering refreshing hydration without sugar; and SEASONS Ice Lemon Tea Zero–a calorie-free iced tea that delivers the same satisfying taste while promoting a healthier lifestyle. In Thailand, Oishi launched Oishi Green Tea–Hokkaido Corn Flavor, a sugar-free Japanese-style green tea containing 5,852 mg of dietary fiber per 380 ml, providing both taste and functional health benefits. 
