ThaiBev continued its campaign for the 26th consecutive year under the concept “Beyond the Green Blanket, A Sustainable Community of Giving“. In collaboration with the Ministry of Interior, the Department of Disaster Prevention and Mitigation, and various public and private sector partners, the project organized a ceremony to deliver eco-friendly green blankets to residents in need across 15 provinces. To date, the project has distributed 5.2 million green blankets to people affected by cold weather. Since 2020, the blankets have been made using rPET fibers recycled from 7.6 million PET bottles per year, producing 200,000 blankets annually. Over six years, the initiative has recycled a total of 45.6 million plastic bottles, reducing waste while providing comfort to those in need.

The “Chumchondee Meeroiyim” Project initiative promotes sustainable community relations using an area-based approach and participatory development processes, encouraging co-thinking, co-creating, and co-developing projects focused on agriculture, processing, and community- based tourism. The goal is to help increase community income, strengthen the local economy, and enable self-sufficiency.

Over the past six years, the program has operated in 33 provinces, generating 93.8 million Baht in total income for 6,538 beneficiaries across 105 communities. In 2025, it generated 26.6 million Baht in community income. Driven by the Zero Waste concept, the Kalasin community repurposes leftover materials into creative products inspired by the province’s iconic dinosaur heritage. Their work has gained national and international recognition, expanding to nearby communities and participating in international exhibitions such as in Singapore. Products are sold through channels like the Sirindhorn Museum, BIG C Ratchadamri, Sookjai Thai Chill, The Gallery, and others.

This initiative generated 936,234 Baht in community income, benefiting 54 people across four villages: Dong Noi, Thung Sawang, Don Wai, and Phon Ngam. Highlight products include handwoven fabric keychains in the shape of dinosaurs, bears, and elephants, as well as cushion covers and bags.

ThaiBev supports the government’s policy to strengthen the grassroots economy under the Sufficiency Economy Philosophy (SEP), aiming to “create income for communities and bring happiness to people.” The company helped establish Rurak Samakkee Social Enterprise (Thailand) Co., Ltd., a national coordination hub connecting 76 provincial social enterprises focused on community economic development.

Over 10 years, the network has implemented 1,836 projects across agriculture, processing, and community-based tourism, generating over 3.02 billion Baht in community income and creating employment for 153,013 households in 5,153 communities. In 2025, participating communities earned an additional 418 million Baht, contributing to reducing inequality, improving human development, and strengthening local competitiveness. The Food Safety Hospital Project is a collaboration between Rurak Samakkee Social Enterprise (Thailand) Co., Ltd, the Community Organizations Development Institute, and the Ministries of Agriculture, Commerce, Interior, and Public Health. The project aims to provide hospitals with safe food while generating income for local farmers. Currently, 42 provinces and 61 hospitals participate, generating over 406 million Baht in income for communities. Launched in 2016, the Local Pakaoma Project aims to raise awareness and change consumer perceptions of traditional handwoven fabrics. It promotes knowledge, innovation, and sustainable production, encouraging the use of natural fibers and dyes to reduce environmental impact while generating income for communities. Currently, 39 communities across 30 provinces participate, benefiting 1,561 people and generating over 279 million Baht in revenue. More than 100 product collections have been developed from traditional designs.

In 2020, ThaiBev, in collaboration with the Community Development Department under the Ministry of Interior, initiated the Community-Based Tourism Project: “Following in the Footsteps of Luang Pu Mun Phurithatto.” The project aims to preserve and continue the spiritual legacy and teachings of the revered monk, Luang Pu Mun Phurithatto, while inviting the public to learn about his life, practices, and contributions through visits to 36 community-based tourism destinations associated with his pilgrimage across the Central, Northern, and Northeastern regions of Thailand. The project also promotes collaboration among homes, temples, and schools—known as the “BOWON” model—to develop sustainable community-based tourism routes that generate lasting income for local communities.

In 2025, various activities were carried out, such as promoting the history and teachings of Luang Pu Mun Phurithatto and sharing stories from the 36 destinations through the publication Following in the Footsteps of Luang Pu Mun Phurithatto, which was distributed to all participating sites. The project also continued its fifth consecutive year of “Work & Life Balance by Dhamma” activities—integrating mindfulness practice with workplace encouragement under the same theme of community—based tourism. Additionally, the project was featured in major local events, including The Songkran Festival at Wat Chedi Luang, Chiang Mai and The Candle Festival in Ubon Ratchathani Province (organized in collaboration with the Luang Pu Mun Phurithatto 150th Anniversary Foundation, Ubon Ratchathani Province).

ThaiBev also supported related initiatives such as the TO BE NUMBER ONE youth development program, A Sarapanya chanting competition recounting the biography of Luang Pu Mun Phurithatto at Phurithat Wittaya School, Phanna Nikhom District, Sakon Nakhon Province, The 74th Commemoration of Luang Pu Mun Phurithatto’s Passing at Wat Phurithattathirawat, Phanna Nikhom District, Sakon Nakhon Province, The Ariya Bucha Ceremony celebrating the 155th anniversary of his birth at Wat Sribunruang, Khambong Village, Sri Mueang Mai District, Ubon Ratchathani Province, and The Commemoration of the 74th Anniversary of the Cremation of Luang Pu Mun Phurithatto at Wat Pa Sutthawat, That Choeng Chum Subdistrict, Sakon Nakhon Province.

ThaiBev recognizes the importance of building community resilience to disasters by empowering local communities to take the lead in prevention, mitigation, response, and recovery. This community-centered approach aims to reduce disaster risks and strengthen self-reliance before external aid arrives. From July to September 2025, following floods caused by Tropical Storms Wipha and Kajiki, ThaiBev collaborated with provincial authorities and disaster prevention offices in Chiang Mai, Chiang Rai, Phayao, Nan, Phrae, and Sukhothai, providing drinking water and blankets worth over 400,000 Baht to affected residents.

In addition, ThaiBev—through “Power of Thai” Foundation— helped restore Ban Pang Ha School in Mae Sai District, Chiang Rai Province, bringing smiles back to children affected by flooding. The foundation team joined local efforts to deliver assistance and encouragement amid warm community hospitality.