For more than 30 years, ThaiBev has officially supported football in all dimensions. Starting from the youth level, the company has introduced programs that build a love for football, teach children about social interaction, steer young people away from drugs and other harmful activities, and instill the concept of sportsmanship from the very beginning so they grow into quality members of society. This support extends to activities that promote development toward excellence at the professional level. The company plays an important role in supporting, promoting, and sustaining many professional competitions —strengthening the ecosystem that has elevated the lives of athletes and their families. It has also helped identify outstanding football players for national competitions and has enabled some athletes to reach international and global levels through many important programs that are continually developed and adjusted each year to match ongoing progress in sports, including:

All seven projects serve as pathways to support and encourage youth who are committed to becoming professional football players, giving them opportunities and platforms to develop the skills needed to pursue their dreams. Each year, more than 100,000 youths participate in these programs.

ThaiBev also supports 32 professional football clubs and has spent 14 years supporting four professional tournaments—Thai Leagues 1, 2, 3, and the Chang FA Cup—creating opportunities for Thai youth to enter professional football with stability, good income, and strong career development.

For 25 years, ThaiBev has supported the Football Association of Thailand to strengthen the national team system, bringing happiness, pride, and strength to Thai football at both national and international levels. Over the past 20 years, ThaiBev has also supported international football clubs in the English Premier League and exciting super-match tournaments, inspiring Thai footballers as they strive to reach the global stage.

Throughout the past 39 years, ThaiBev has worked closely with the Volleyball Association of Thailand to align strategies and strengthen operations, helping Thailand’s volleyball teams rise proudly onto the global stage. Together, they carry out two key annual programs— the est cola U-16 Championship and Volleyball Clinic:

Your Way—which offer intensive training and coaching sessions and give youth opportunities to showcase their potential. Each year, more than 5,000 young participants join these programs, and over 50 have progressed to professional volleyball careers. In 2025, ThaiBev partnered with the association and the government to support the organization of the Volleyball World Championships 2025 in Thailand, held from 22 August to 7 September. Thailand was honored to be the host nation for this major international event, supported by both the public and private sectors, with ThaiBev as a key driving force. The tournament featured the world’s 32 best teams, including Thailand’s women’s national team, and took place across four provinces: Bangkok, Chiang Mai, Nakhon Ratchasima, and Phuket.

The event generated significant success, with an estimated economic value of 8,435 million Baht (assessed by the Ministry of Tourism and Sports), reaching an audience of 1.3 billion people across all channels, and creating an economic impact of 2,070 million Baht for Thailand. It has elevated women’s volleyball to the international level and reinforced Thailand’s image as a Sports Tourism Destination. These achievements are a great source of pride for ThaiBev.

Golf has been one of ThaiBev’s priority sports for the past 15 years. The company supports the entire ecosystem- from youth to university athletes and up to professional golfers-through three main programs: the Chang Thailand Junior Golf Circuit, Chang Junior Golf Clinic, and ThaiBev Thai Talent Golfers. More than 1,000 young golfers benefit from these initiatives each year. A competitive series designed to international standards, giving young golfers aged 8 and above exposure to professional-level environments. Held eight times per year, it is highly regarded in the junior golf community and serves as a key pathway into the Chang Junior Golf Clinic. An intensive development program for selected athletes aged 13–22 who excel in the Junior Golf Circuit. Training is led by leading golf professionals from Thailand and abroad, making it one of the country’s most respected youth golf clinics. A professional development program supporting 27 elite golfers who have achieved international recognition—competing in the Olympic Games, the European Tour, the Asian Tour, and securing wins across Japan, China, Taiwan, the Philippines, and the Thailand PGA Tour.

Basketball is one of the world’s top five most popular sports and has grown into a major global industry. Recognizing its potential to develop valuable young athletes for Thailand, ThaiBev has supported basketball for more than 14 years through the “Chang Thailand Slammers,” now known as Hi-Tech Basketball Club. The club’s achievements—winning the ABL championship twice on a continental level and dominating the domestic Thai professional league—have made Hi-Tech an inspiring force in shaping a stable, competitive Thai basketball league comparable to those overseas. ThaiBev and Hi-Tech jointly run two youth- focused programs:

• est Cola Basketball School Tour:
  Now in its 9th year, the program offers inspiration, skills training, and meaningful basketball experiences to more than 1,500 young participants.
• est Cola Basketball U-League 3x3:
  A fast-growing global format developed to attract youth interest. Now in its second year, the tournament—organized with the Basketball Sport Association of Thailand—has seen rising university participation and marks a significant step in advancing Thai basketball.