In connecting its networks of stakeholders, ThaiBev applies four strategies: continuation, preservation, expansion, and collaboration. These are integrated into our four arts and culture working groups: visual arts; music and literature; culture and traditions; and temple and religion. Under the policy guidelines and driven by the Arts and Culture Committee, this leads to participation, access, and mutual understanding. The latest instalment in a project that has been supported by ThaiBev every year since 2007, this exhibition was organized by the Royal Photographic Society of Thailand, the Bangkok Metropolitan Administration, the Bangkok Art and Culture Center, and the Photography Promotion Foundation. This contest and exhibition present both virtual and physical art, giving young artists a platform to express their uniqueness. The winner of the White Elephant Award received 1 million Baht. The award-winning works were later showcased at Sustainability Expo 2023, held on October 2–8, 2023, at Queen Sirikit National Convention Center. ThaiBev supported the Khao Yai National Park Protection Foundation and the Royal Photographic Society of Thailand in organizing the photography contest, “A Moment in Nature”, for the second consecutive year. Held to create awareness about loving and preserving natural resources and the environment, the contest is divided into two topics: “Natural Environment and Flora” and “A Moment in Life”. The natural beauty of national parks throughout the country is used to inspire the general public to realize the importance of behind-the-scenes personnel, who protect and conserve Thailand’s natural resources. Having backed this project since 2008, in 2023 ThaiBev supported 25 students with 23 merit scholarships and 2 talent scholarships. ThaiBev has been supporting the Luang Pradit Pairoh (Sorn Silapabanleng) Foundation since 2014, on three main projects. In 2022, there were 1,383 participants in the 5th Sornthong Thai Musical Instrument Competition, for the Royal Trophy of His Majesty the King, Her Majesty the Queen, HRH Princess Bajrakitiyabha Narendiradebyavati, HRH Princess Sirivannavari Nariratana Rajakanya, and HRH Prince Dipangkorn Rasmijoti. A total of 139 young musicians at primary and secondary school levels received awards in the saw duang, saw u, zither, flute, dulcimer, and xylophone competitions. Since 2015, the Sornthong Thai Music Youth Camp Project has given young people from primary and secondary schools nationwide the opportunity to learn and practice musical skills and develop understanding of various cultural contexts, as well as building networks among the new generation of Thai musicians.

It creates an open space for knowledge exchange and makes young people aware of the relationship between past, present, and future. The Music Friends Project organizes activities to disseminate and share the playing of Thai musical instruments, in order to ensure the continuation, preservation, and development of Thai music from generation to generation. ThaiBev collaborated with the Ministry of Tourism and Sports, the Ministry of Culture, the Royal Thai Navy, the Bangkok Metropolitan Administration, the Tourism Authority of Thailand, and its network of partners to organize the 8th Water Festival in 2023. Under the concept of “Chuenura Nasabai”, it was held on 13–16 April, 2023, over the period of Thai New Year (Songkran). Six provinces spread across all four regions of Thailand hosted the festival: Bangkok, which turned 11 riverside piers along the Chao Phraya River into tourism attractions, with arts and culture combined with contemporary elements; Chiang Mai; Lamphun; Udon Thani; Khon Kaen; and Phuket.

In addition, we were involved in organizing a “Bawon” project, a collaboration between homes, temples, schools, and external agencies to continue, preserve and expand Thai arts and culture. In this way, we were helping the successful campaign for the Songkran Festival to be inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, as well as fostering sustainable community development through the “Bring Back, Recycle”, “Youth Host”, and other ESG activities. Besides nurturing a good quality of life, the festival generated income of over 3 million Baht through community tourism. ThaiBev organized the 8th Bangkok River Festival in November 2022, under the concept of “Rak Na Sai Nam”. While continuing the valuable traditions of the Loy Krathong Festival, we helped to preserve the environment at ten important historic piers in Bangkok: Wat Phra Chetuphon (Wat Pho), Wat Arun, Wat Prayun, Wat Kalayanamitr, Wat Rakhang, Tha Maharaj, Sook Siam, ICON Siam, the Guan Yu Shrine, and Asiatique: The Riverfront.

For the fourth consecutive year, ThaiBev also supported the Lamphun River Festival, to welcome the reopening of the country and promote safe tourism to this beautiful ancient city under the concept of “Roi Sai Bun Tam Prathip, Phra That–Connect–Phra Rod”. As well as a community market, there were traditional lantern-making demonstrations, folk music performances, and many other activities. ThaiBev’s C asean Center, in partnership with the New Zealand ASEAN Business Alliance, SEACAPE (Southeast Asia Center of Asia–Pacific Excellence), and the New Zealand Government, organized the ASEAN Matariki Night 2023 at the Queen Sirikit National Convention Center to mark Matariki, the Maori New Year. The event also celebrated cultural similarities between the Maori and Thailand’s Thai Song Dam ethnic group, which can serve as a foundation for enhanced economic, social, and cultural collaboration. The Sirivadhanabhakdi Foundation and ThaiBev have donated funds to the Royal Tuition Scholarship Project for Thai monks every year since 2009. The Sirivadhanabhakdi Foundation and ThaiBev jointly organized the 195th Anniversary Celebration of Wat Prayun on 13–15 January, 2023, under the concept of “Sane Wan Wan, Temple Festival, Sane Kadi Chin–Khlong San”. The Sirivadhanabhakdi Foundation and ThaiBev supported the restoration of the important Reclining Buddha and the Chukchi base in the chapel of Wat Thammikarat, Phra Nakhon Si Ayutthaya Province. The Sirivadhanabhakdi Foundation and ThaiBev joined hands in restoring the central chapel of Wat Kalayanamitr in honor of His Majesty the King’s 6th Cycle Anniversary (72nd birthday) on 28 July, 2024. The consultants and executives of ThaiBev participated in a ceremony at Wat Kalayanamitr to bless the restoration of the chapel on 25 January, 2023. The Sirivadhanabhakdi Foundation and ThaiBev, together with the Fine Arts Department, supported the restoration of the ordination hall, pagoda, and the grounds of Wat Borom Niwat, in order to preserve its ancient architecture and art as an educational resource for students and the general public. The Sirivadhanabhakdi Foundation and ThaiBev, together with the Fine Arts Department, supported the restoration of the ordination hall of Wat Thammaram in Phra Nakhon Si Ayutthaya Province, in order to preserve its ancient architecture and art as an educational resource for students and the general public. Wat Prayun received royal permission to carry out mural painting in the Phra Buddha Naga chapel, depicting His Majesty the King’s coronation, the religious deeds of all the monarchs in the Chakri dynasty, and the history of the temple. The Sirivadhanabhakdi Foundation and ThaiBev are supporting the project in its four-year implementation period, which is expected to be completed in 2024.