ThaiBev is inspired by the first royal proclamation of His Majesty King Maha Vajiralongkorn Phra Vajiraklaochaoyuhua (Rama X) “to continue, sustain and develop, and rule the land with righteousness for the benefit and happiness of the people forever,” by adopting the Sufficiency Economy Philosophy (SEP) of His Late Majesty King Bhumibol Adulyadej the Great (Rama IX).

ThaiBev has integrated SEP principles and values into its own sustainable development approach under the concept of “Enabling Sustainable Growth,” and is dedicated to operating its businesses in accordance with ESG principles, carefully preserving the environment and society and faithfully practicing good governance, with a focus on sustainable development in all dimensions.

This approach is pursued with a network of partners in line with the United Nations’ Sustainable Development Goals (SDGs) and the organization’s long-standing mission of “Creating and Sharing the Value of Growth” to benefit the well-being of all societies in which we operate.