ThaiBev utilizes “Healthier Choice” Logo as the Company’s main nutrition quality system standards, along with other local nutritional standards where applicable.

The Company’s enforcement of “Healthier Choice” nutrition quality system standards is done in compliance with the “Announcement from the Board of Consumable Product Development and Logo Usage on the topic of Healthier Choice Symbol Registration Regulations and Guidelines for each Consumable Product Types” as the guidelines for targeted improvements to products’ nutrition development of each product types – specifically the Company’s Food and Non-Alcoholic Beverage products.

Products that are eligible for “Healthier Choice” logo registration in accordance with the guidelines are then done so via The Nutrition Promotion Foundation: Institute of Nutrition’s registration form and process – before implementation of the logo onto the products’ label accordingly.

As the internal criteria when developing healthy and nutritious products, ThaiBev adopts the criteria for “Healthier Choice” Logo Registration as benchmarks for the Company’s Health & Nutrition Criteria. Examples of these criteria include the limitation of maximum sugar level, maximum sodium level, maximum fat and saturated fat amount, and minimum fiber amount.

As part of the Company’s internal operation guidelines, ThaiBev refers to the publicly disclosed targets of “By 2030, 75% of non-alcoholic beverages products in Thailand to be certified as Healthier Choice” as the basis when setting quantified targets for products’ development.

ThaiBev adheres to the quantified targets to minimize Sodium, Sugar, and Fat level in each product – as stated in the criteria for “Healthier Choice” Logo Registration – so that the products may be certified as “Healthier Choice” products.

Vegetable Juice, Fruit Juice, Carbonated Drinks, and Soft Drink

• Sugar : ≤ 6 grams per 100 milliliters; and
  ≤ 18 grams per product
• Sodium : ≤ 40 milligrams per 100 milliliters; or
  ≤ 100 milligrams per 100 milliliters (only in beverages with composition of tomatoes equal to or more than 90%)
• Energy : ≤ 40 kilocalories per 100 milliliters; or
  ≤ 24 kilocalories per 100 milliliters (in products with both sugar and artificial sweetener); or
  ≤ 10 kilocalories per 100 milliliters (in products with only artificial sweetener)

Chocolate Drinks, Coco, Malt Extract, and Drinks with solutions of Milk or Proteins

• Sugar : ≤ 6 grams per 100 milliliters; and
  ≤ 18 grams per product
• Fat : ≤ 1 grams per 100 milliliters; and
  ≤ 3 grams per product
• Sodium : ≤ 100 milligrams per 100 milliliters
• Energy : ≤ 60 kilocalories per 100 milliliters; or
  ≤ 40 kilocalories per 100 milliliters (in products with both sugar and artificial sweetener)

Small Meal / With Meat (e.g. Sandwich with meat stuffing)

• Energy : 150-250 kilocalories per product
• Sugar : ≤ 2.5 grams per 100 kilocalories
• Fat : ≤ 3.25 grams per 100 kilocalories
• Sodium : ≤ 175 milligrams per 100 kilocalories

Small Meal / With Cream, Custard, Jam, or Fruit (e.g. Sandwich with cream stuffing)

• Energy : 150-250 kilocalories per product
• Sugar : ≤ 3.75 grams per 100 kilocalories
• Fat : ≤ 3.25 grams per 100 kilocalories
• Sodium : ≤ 150 milligrams per 100 kilocalories

Bread

• Sugar : ≤ 6 grams per 100 grams
• Fat : ≤ 5 grams per 100 grams
• Sodium : ≤ 450 milligrams per 100 grams

Bakery Products (Cookies and Cakes)

• Energy : ≤ 110 kilocalories per product
• Sugar : ≤ 20 grams per 100 grams
• Fat : ≤ 22 grams per 100 grams
• Sodium : ≤ 300 milligrams per 100 grams

ThaiBev adheres to the quantified targets to increase nutritious ingredients (such as Fiber) level in each product – as stated in the criteria for “Healthier Choice” Logo Registration – so that the products may be certified as “Healthier Choice” products.
Small Meal / With Meat (e.g. Sandwich with meat stuffing)

• Energy : 150-250 kilocalories per product

Small Meal / With Cream, Custard, Jam, or Fruit (e.g. Sandwich with cream stuffing)

• Energy : 150-250 kilocalories per product

Bread

• Energy : Fiber : ≥ 3 grams per 100 grams

Bakery Products (Cookies and Cakes)

• Energy : Fiber : ≥ 3 grams per 100 grams

In 2024, 74% of total NAB products in Thailand (exclude dairy products) were certified as “Healthier Choice”.

ThaiBev has several health & nutrition products that were developed with specific populations as target consumers – particularly those that may require a boost for their daily activities.

ZEA Tuna Essence – the Company’s dietary food supplement product – was specifically developed to address key concerns in adults, with the priority being office workers who must utilize intense cognitive and optical functions.

The various beneficial effects gained from the consumption of ZEA Tuna Essence include enhanced brainpower/memory, better sleep, and clearer vision.

In addition, the Company has since released new varieties of ZEA Tuna Essence products – specifically to target the elderly priority populations. These products come in 3 different flavors, with each flavor designed to address specific health issues in the elderly – ZEA Tuna Essence: PASSION FRUIT was designed to improve memory, ZEA Tuna Essence: L-THEANINE+ KYOHO GRAPE was designed to improve sleep, and ZEA Tuna Essence: LUTEIN+ BERRY was designed to improve optical functions.

OISHI Gold Genmaicha – the Company’s brown rice green tea products – had released new varieties of the products, with focus on high Vitamin B nutritional values. These products particularly targets adults/senior customers to assist with relaxation amidst the stressful working environment – as Vitamin B helps with the healthy functioning of the nervous system.
Power Plus – the Company’s electrolyte drinks – was developed for people with regular fitness activities as the priority targets and is aimed at providing the necessary energy and freshness over the course of their workouts.
Magnolia Lactose Free – the Company’s milk products – boasts 50% high calcium and 30% high vitamin D, helping the consumers’ bodies to absorb calcium more efficiently and providing enough necessary calcium intake within only 2 servings.
An important characteristic of Magnolia Lactose Free is that they were developed for people who are lactose intolerant so that they may enjoy both the tase and nutritious properties of the products without having to worry about health concerns.

Bear Brand Sterilized Milk (High Folate) – the Company’s sterilized milk products – is a variation of the Company’s Bear Brand Sterilized Milk products’ portfolio, with pregnant women as the priority target group. This is achieved by utilizing the various properties of Folate that may be to the nutritious benefits of pregnant mothers, along with their babies.
Folate is a crucial vitamin for women during pregnancy, as it is important to the proper development of the baby’s brain and spinal cord. It is especially important for the growth of red blood cells which help the neural tube in the brain to develop properly. If the neural tube does not close properly, birth defects can occur in your baby along with spinal cord issues. Folate may also help in reducing the chance of premature birth and miscarriage.

ThaiBev provides information via labelling on products’ packaging to advise recommended serving sizes of each product, so that consumers may consume an amount appropriate and satisfactory for their taste – without facing possible detrimental feedbacks due to overconsumption. The information provided on the products’ labels include recommended serving size, amount per serving, and energy provided.

In addition, the Company also provides various portion sizes of the same products so that the consumers may have the freedom to choose the appropriate portions in accordance to their needs and prevent unnecessary overconsumption.

ThaiBev and subsidiaries are open to explore the possibilities of collaboration with external institutes for research projects on topics related to improvements of nutritious properties in Company’s products, the discovery of alternative materials that may improve the accessibility and affordability of products, and the studies of yet-to-be discovered beneficial properties in the Company’s consumable products.

OISHI Group – a ThaiBev’s subsidiary – collaborated with Mae Fah Luang University in a research on the medicinal properties of raw materials used in OISHI Group’s products.

The findings from this research is intended to be used in improving the nutritional and medicinal properties in the Company’s beverage products for the consumers’ benefit.

OISHI Group – a ThaiBev’s subsidiary – collaborated with Mahidol University in a research to study the effect of OISHI Group’s products on the reduction of blood lipid level”.

The findings from this research is intended to be used for exploring the possibilities of generalizing the Company’s beverage products to be safely accessible for those with high blood lipid level without having to worry about health concerns.