• “est Cola” is advancing our mission of sustainable packaging through the campaign “Change the Bottle for a Better World”. The campaign encourages Gen Z community to adopt environmentally friendly practices through active recycling behavior, starting with plastic bottles. “est Cola” has introduced 100% recycled polyethylene terephthalate (rPET) bottles for its 515 ml packaging, in order to reduce plastic waste and promote environmental responsibility among consumers. The initiative was officially launched at Sustainability Expo 2024, the largest sustainability event in ASEAN, at Queen Sirikit National Convention Center on 6 October 2024.
• The Beer Product Group in Thailand has developed a new product, Chang Unpasteurized Beer, the first product in Thailand to use recyclable aluminum bottle with a screw cap. The aluminum bottle boasts several advantages: it cools quickly, is lightweight, and contains up to 76% recycled content. Additionally, every part of it is 100% recyclable and can be endlessly remade into new aluminum cans, ensuring that the used bottles do not become waste that impacts the environment.
• The Spirits Product Group in Thailand has launched a project to switch the 330 ml bottles of white spirit to lightweight glass bottles using the Narrow Neck Press & Blow (NNPB) process. This glass-forming technique results in lighter bottles. Additionally, the Green Partition design has been implemented by redesigning the paper partition into single piece which can be folded into shape. This reduces the paper usage in packaging, makes it easier for assembling, and improves transportation efficiency.
• Oishi Food Operation is developing mono-layer packaging to replace multi-layer packaging for some products in Oishi Eato, a Japanese-style ready-to-eat meal, helping to reduce non-recyclable plastic. Oishi has also redesigned and reduced the plastic bowl and tray used for its food delivery service while maintaining the same quality and food freshness. Oishi’s packaging supplier has implemented Relock design for food packaging boxes, and Oishi is the first company to use this type of packaging, which also reduces the use of plastic and straps.
• Oishi Green Tea’s “tethered cap” is a newly designed, eco-friendly cap that stays attached to the bottle neck when opened, promoting easier recycling and reducing littering. This design also minimizes printing on the cap and reduces cleaning steps before recycling. The new design is in compliance with European Union Directive 2019/904, which mandates that plastic caps for beverage containers of up to 3 liters must remain attached to the bottle neck. Additionally, Oishi uses paper packaging from partners certified by the Program for the Endorsement of Forest Certification (PEFC), ensuring sustainable forest management and resource use.

The Bring Back–Recycle project in Thailand aims to promote post-consumption packaging management by consumers, harnessing the slogan “Taking care of the environment is everyone’s responsibility. Let’s start with us!” We focus on building awareness, encouraging participation, and generating income to create tangible sustainable social and environmental benefits. Over the past five years, the project has organized activities, training sessions, and waste separation points at over 200 events, collaborating with various organizations to manage waste and recover packaging. These efforts have included schools, universities, and office buildings, covering more than 34 locations across Bangkok.

In 2024, more than 194 tonnes of post-consumption packaging were collected for recycling. Among these were 1.82 million PET bottles that were upcycled into 47,894 green rPET blankets for donation in the “ThaiBev Unites to Fight the Cold” project.

Under the Bring Back–Recycle program, TBR has also collaborated with multiple partners on the following initiatives:

• Continued cooperation with Aluminium Loop program resulted in the collection of over 17 tonnes of aluminum cans and other post-consumption packaging from partners like Big C Supercenter, the Pollution Control Department, and marathon events such as “We Can Run Fund for Legs” and “UD Town Songkran Festival 2024”. This contributed 371,208.39 Baht to the “Recycle for Life” project for the Prostheses Foundation of HRH the Princess Mother.
• For five years in a row, TBR has installed recycling stations at the Buriram Marathon and Suphanburi Mueangnhoe Marathon, two of the largest events in Thailand. This year, the project collected the equivalent of 23,442 PET bottles.
• TBR partnered with TIPMSE and Eco-Friendly Thai Co., Ltd. to recycle approximately 65,000 UHT cartons, which are difficult to recycle. The paper was separated for reuse as raw material, and other components were processed into new materials, such as, wood substitutes and bricks. This effort sought to engage consumers such as students, employees, and interested organizations.
• This year, the Bring Back–Recycle project also became part of Sustainability Expo’s waste management initiative, starting at the Chalermlap Police Flat community as the first pilot location, with plans to expand to other communities in the future. TBR also manages Sustainability Expo’s waste separation and post-consumption packaging management at its nationwide events.

ThaiBev’s operations in Thailand has actively collaborated with Thailand Institute of Packaging and Recycling Management for a Sustainable Environment (“TIPMSE”) under the Federation of Thai Industries (“FTI”) in the development of the Extended Producer Responsibility (“EPR”) scheme in Thailand. Under the EPR concept, producers are responsible for the environmental impacts of their products and packaging throughout their entire life cycle, including the post-consumption stage.

In 2024, TIPMSE engaged with 149 parties to lay the foundation for post-consumption packaging to be returned to the recycling loop. TIPMSE and partners also initiated the PackBack program with 12 local authorities in Chonburi Province, including Saensuk Municipality, Ban Bueng Municipality, and Koh Si Chang Subdistrict Municipality, to assess the readiness of local communities to fulfill the roles of collectors and aggregators. The initiative also aims to explore local engagement in alignment with the responsibilities of a Producer Responsibility Organization (“PRO”). Through TIPMSE’s pilot projects, a collaborative network has been established with key organizations such as PPP Plastic, PRO Thailand Network, and Al Loop. In 2025, a voluntary EPR operation to collect used packaging will be tested, with the goal of gaining valuable lessons and providing recommendations to the government for establishing a suitable framework for Thailand.

On 2 October 2024, at Sustainability Expo 2024, government and private-sector organizations convened for the “PackBack in Action: The Drive for EPR in Thailand” event, which aimed to accelerate the adoption of EPR. The event focused on promoting the efficient use of natural resources and the reuse and recycling of post-consumption packaging in Thailand. It also highlighted collaboration with the Federation of Thai Industries in developing the EPR system for packaging in Thailand.

Furthermore, on 28 March 2024, C asean, in partnership with TSCN and the ASEAN Centre for Sustainable Development Studies and Dialogue, (“ACSDSD”) hosted a forum themed “ASEAN Action Towards Circular Economy: Move Forward with Extended Producer Responsibility”, which aimed to inspire actionable strategies for adopting EPR in Thailand and throughout the ASEAN region. Thai Beverage Recycle (“TBR”) is working with the provincial authority and local scrappers/recycling stores on Koh Samui to implement the “Samui Model Project”. Through this project, TBR is able to retrieve more than 100% of used glass bottles and cullet (compared to the amount that is used in our products sold on the island), while generating more than 17.38 million Baht per year in income for the local community. In this way, consumers on the island are encouraged to participate in addressing the island’s garbage problem, and income is distributed to the community.

TBR has also implemented the island model on Koh Si Chang, Chonburi Province. Previously, the island could sell glass packaging only in the form of cullet, which has a lower value. TBR worked with local authorities and communities to come up with a model that allows local collectors to sell and transport used glass bottles, so increasing the revenue going to local communities by 90%.

In 2024, more than 1,849 tonnes of glass bottles from these two islands were reused and recycled. The next step is for TBR to expand the island model to Koh Lan, Koh Samet, and other islands.

F&NHB has partnered with SWCorp on an initiative to instill the 3R principle (Reduce, Reuse, and Recycle) in 1,465 primary and secondary schools across Malaysia. This collaborative effort aims to cultivate environmental awareness and responsible waste management practices among the younger generation, encouraging them to play an active role in sustainable living.

With a contribution of nearly USD 219,000 in prize money and sponsorship, F&NHB has significantly supported the program’s growth and success. The program’s collective impact was substantial, with over 7,500 tonnes of recyclable materials collected, demonstrating the positive environmental influence of the campaign.

This partnership exemplifies F&NHB’s commitment to sustainability and community engagement. By working with SWCorp to promote the 3R principles, F&NHB is fostering a culture of environmental responsibility and helping to build a more eco-conscious future for Malaysia.