F&N Dairies Thailand (FNDT) has partnered with Makro HoReCa, the yearly business grand event, where they showcase their key brands and products. The event is designed to cater to both B2B (business-to-business) and B2C (business-to-consumer) segments, with FNDT presenting a variety of F&N dairy products and with their applications. This partnership highlights FNDT’s commitment to expanding its reach and strengthening its presence in the Thai market, while providing valuable networking and business opportunities for professionals in the foodservices and retail sectors.

FNDT continues to build and develop a comprehensive Consumer Relationship Program aimed at fostering long-term engagement by combining product education and business management to help our consumers/operators build a sustainable businesses as well as deepening our relationship with our brands i.e. Teapot Beverage/Cooking Training at Makro, OMT. This to increase their skill and knowledges.

The FLOW application offers a streamlined, efficient platform that significantly reduces operational hassles for retailers by automating and simplifying tasks that are traditionally time-consuming and error-prone. With FLOW, retailers no longer need to rely on manual orders or wait for sales representatives to restock their shelves. Instead, they can browse the entire product range, select items, and place orders directly from their mobile devices at any time. This flexibility streamlines inventory management, as retailers can track stock levels, monitor order status, and even schedule deliveries to fit their unique business needs, minimizing the risk of stockouts or overstocking.

Discovering new products on FLOW brings several key benefits for retailers. By having direct access to ThaiBev’s latest offerings and product innovations, retailers can stay ahead of market trends and differentiate their stock from competitors. FLOW showcases new items, limited editions, or seasonal products, enabling retailers to quickly add fresh options that attract customer interest and boost sales. In addition to these operational benefits, FLOW supports retailers’ growth by providing data-driven insights and personalized promotions that are tailored to each business. Retailers can access insights on popular products, seasonal trends, and customer preferences, allowing them to make smarter purchasing decisions that align with demand. Personalized promotions within FLOW also help retailers increase their margins by taking advantage of discounts and exclusive deals that drive sales.

By simplifying ordering, inventory, financial management, and offering data-driven recommendations, FLOW empowers retailers to operate more efficiently, reduce costs, and ultimately expand their business potential. For ThaiBev, FLOW represents a powerful channel to strengthen relationships with its retail partners. By providing direct access to retailers, the app helps ThaiBev better understand customer needs, tailor promotions, and respond quickly to market trends. This direct link also allows for improved distribution efficiency and customer insights, enabling ThaiBev to drive sales growth and loyalty among retailers.

Overall, FLOW benefits both ThaiBev and retailers by fostering a more connected, data-driven partnership. It supports retailers’ business growth, while allowing ThaiBev to enhance service delivery and deepen customer engagement, creating value for both sides in the competitive beverage market.