ThaiBev Sustainability

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ThaiBev continues to drive international partnerships to create cooperation in the fields of business, talent development, and arts and culture through C asean Center. This neutral platform serves as the core of a network of cooperation among experts, business leaders, and youths across the ASEAN region.

Key Projects

Sustainability Expo 2024 (SX 2024)

The largest sustainability exposition in ASEAN, Sustainability Expo, was held for the fifth consecutive year in 2024, under the theme of “Sufficiency for Sustainability”. The event was organized through the collaboration of the Thailand Supply Chain Network (TSCN) and five leading sustainable development-focused organizations: Frasers Property (Thailand) Company Limited, PTT Public Company Limited, SCG, Thai Beverage Public Company Limited (ThaiBev), and Thai Union Group Public Company Limited.

SX embraces the principles of Sufficiency Economy Philosophy (SEP) of His Late Majesty King Bhumibol Adulyadej the Great, and the first royal command of His Majesty King Maha Vajiralongkorn Phra Vajiraklaochaoyuhua to “continue, maintain and extend for the benefit and happiness of the people”. SX 2024 united over 750 global experts and 270 partners from public sector, private sector, civil society, academia, embassies, and international organizations to exchange knowledge, ideas, and innovations. The focus was on tangible action in the “Decade of Action” to create a sustainable and livable world. Notable initiatives included SX REPARTMENT STORE, where consumers could purchase and donate high-quality secondhand items, and proceeds will be donated for charitable causes. Additionally, the event implemented waste segregation system, redirected surplus food to vulnerable groups in Bangkok, processed food waste into fertilizer, and ensured the recycling of various packaging materials, thus promoting a circular economy approach.

The event in 2024 also featured Declaration of intent on TSCN Business Partner Code of Conduct, and the SX TSCN Sustainability Award presented to 48 companies in recognition of their sustainability initiatives with tangible impacts that benefit society and the environment.

5^th SX Trash to Treasure Art and Design Contest

Now in its fifth consecutive year, the 2024 contest invited young people to create artworks from trash and leftover materials under the theme of “Biodiversity”. Aimed at promoting the potential and creative expression of young people through art, the competition featured two categories: two-dimensional and three-dimensional works. The pieces reflected the artists’ perspectives on waste issues in everyday life and their impact on climate change. A total of 146 artworks were submitted. Additionally, the competition expanded to Vietnam under the same theme, and the finalists’ works from both countries were exhibited together at SX 2024, highlighting the diverse creative perspectives on environmental and social contexts in each country.

SX 2024 Hackathon x Circular Innovation Challenge

This competition aimed to find the best young innovators on the theme of “Innovation for Climate Adaptation”. Out of 161 participating teams, there were fifteen finalists, with the winner and other finalists sharing a total of 950,000 Baht in prize money.

This year, the winning team, E-Hole from Malaysia, presented a drainage pipe detection and tracking system for efficient water management. The system collects real-time data on drainage conditions, helping to address flooding and improve wastewater management by analyzing issues and planning solutions in advance.

SX Youth Speech Contest 2024

The ASEAN Youth Speech Contest is a forum for young people to develop public speaking skills. A total of 255 students, aged 18-25, competed on the theme of “Surviving in Global Boiling”, proposing solutions for coping with climate change and rising global temperatures. The winner in the Thai category was Siravich Boonprasithikarn from Chulalongkorn University, while the winner in the English category was Janak Ashok Teckwani from Taylor’s University, Malaysia.

Win Win WAR Thailand Season 6

Win Win WAR Thailand incubates the skills of social entrepreneurs, using business mechanisms to help solve social and environmental problems. The winner of each season receives a cash prize of 2 million Baht and the services of a consultant to give advice on running a social business. Produced for six consecutive years, the program received the 2018 Golden Television Award and the 2019 White TV Award and has garnered over 24 million online views, creating a network of over 100 social enterprise teams.

Win Win WAR OTOP Junior Season 3

This program gives young people nationwide the opportunity to create community-based businesses using local resources and traditional knowledge to meet market demands. Over 200 teams participated this year, with the winning team receiving a scholarship and a study tour on the subject of innovation for sustainable development.

C asean Forum 2024

C asean Forum is a platform for collaboration and knowledge-sharing, with input from leading speakers in the region. The event brings together leaders from business, government, and civil society in order to strengthen sustainable business cooperation.

Two activities were held this year:
“ASEAN Action towards Circular Economy:
Move Forward with Extended Producer Responsibility” aimed to promote extended producer responsibility in the ASEAN region, with speakers from leading organizations in Thailand, Japan, Germany, the Philippines, and Indonesia.

“Pioneering the Future of ASEAN Green Procurement”
focused on promoting green procurement in ASEAN, with expert speakers from Thailand and over 20 global organizations. As part of ASEAN Week 2024, this session aimed to promote green procurement, featuring expert speakers from Thailand and global organizations who shared their experiences and best practices.

Sustainability Talks: Towards a Green ASEAN

C asean, in collaboration with the ASEAN Department at the Ministry of Foreign Affairs, the ASEAN Centre for Sustainable Development Studies and Dialogue (ACSDSD), and ThaiBev, organized “Sustainability Talks: Towards a Green ASEAN” at the Queen Sirikit National Convention Center. The event featured a lecture by Professor Jeffrey Sachs, President of the UN Sustainable Development Solutions Network, moderated by Nattha Komolvadhin, Director of News at The Standard. The lecture discussed regional cooperation for sustainable development, covering topics such as education, public health, clean energy, sustainable agriculture, urban planning, and digital transformation.

ASEAN Week 2024

ThaiBev, in collaboration with the ASEAN Department at the Ministry of Foreign Affairs, the Ministry of Culture, the ASEAN–Thailand Association, the ASEAN Centre for Sustainable Development Studies and Dialogue (ACSDSD), and the ASEAN Studies Center at Chulalongkorn University, supported ASEAN Week 2024 to celebrate the 57th anniversary of ASEAN. Under the theme “Shaping the Future of Sustainable ASEAN”, the event promoted green procurement, responsible resource management, environmentally conscious business practices, and youth development, while strengthening social and cultural ties within ASEAN.

C asean Consonant

C asean Consonant is a youth orchestra of musicians from ten ASEAN countries, each playing their national instruments. The project aims to raise awareness about the beauty of cultural heritage among the younger ASEAN generation, promote respect for differences, and celebrate shared traditions. Last year, C asean Consonant was invited to perform in Vietnam and China, showcasing the region’s musical strength.

In collaboration with Vietnam’s Ministry of Culture, Sports, and Tourism and the Vietnam National Academy of Music, C asean Consonant organized the “Friendship Beyond Frontier” concert in Hanoi and a workshop on ASEAN music to raise awareness about the region’s cultural significance. The event garnered great attention and was widely covered by the media in Vietnam.
C asean Consonant was invited to celebrate the 10th anniversary of the “Belt and Road Initiative” at the China–ASEAN Music Festival, held at the Guangxi Culture and Arts Centre in Nanning, China. In addition to the performance, the Sirivadhanabhakdi Foundation, ThaiBev, and C asean presented traditional Thai musical instruments to Guangxi Minzu University. These contributions serve as invaluable educational resources, supporting Chinese students to learn the Thai language and about our culture.

Common Cultural Heritage: Maori and Thai Song Dam

On the occasion of the official visit of the Right Honourable Christopher Luxon, Prime Minister of New Zealand, to Thailand, ThaiBev and the C asean Center hosted the “Common Cultural Heritage” event. This event used the shared cultural identity of ethnic groups as a medium for creative exchange and learning, aligning with the United Nations’ Sustainable Development Goals. It highlighted the cultural connections between the Maori and Thai Song Dam ethnic groups, who have a distinctive shared identity and have both successfully passed down their exquisite cultural beauty and way of life from generation to generation. The event featured cultural performances from both groups, complemented by exhibitions that highlighted their connections.

From Page to Perspective: Understanding ASEAN through Literature

The C asean Center hosted a seminar entitled “From Page to Perspective: Understanding ASEAN through Literature” to celebrate the 57th anniversary of the founding of the ASEAN community. The event featured three special speakers: Dr. Nguyen Phan Que Mai, a world-renowned Vietnamese author whose works have been translated into 25 languages; Veeraporn Nitiprapha, a two-time SEA Write Award winner; and Assistant Professor Dr. Ranwarat Kobsirithiwara, an expert in ASEAN literature from Kasetsart University. They discussed the role of literature in promoting understanding among ASEAN member states, addressing key aspects such as history, politics, economy, society, and culture, while highlighting its significance in enhancing regional relations and cooperation.


Read More Information about International Collaboration in Sustainability Report 2024