In order to promote a truly sustainable Thai culture, ThaiBev organized the River Festival for 9th consecutive year in November 2023 under the concept of “Lam Nam Wan Pen” (River of the Full Moon). The event focused on preserving the cherished traditions of the Loy Krathong festival while advocating for environmental sustainability. Taking place at ten historic piers along the Chao Phraya River, the festival aimed to strengthen the sustainability of the riverside communities and their rich multicultural heritage, which embraces three religions and four belief systems, along the the waterway with over a century of history. In parallel, Lamphun River Festival was also held in 2023 for 5th consecutive year, under the concept of “Roi Sai Bun Tam Prathip, Phra That–Connect–Phra Rod”. Beyond stimulating the local economy through Thai arts and culture and generating income for the community, this festival creates opportunities and provides a platform for young people to showcase their talents. The event plays a key role in preserving and passing down cultural heritage from generation to generation in a sustainable manner.

The River Festival generated over 2.1 million Baht income for local communities.

The event adopted sustainable management principles across all dimensions, employing the BOWON strategy. This approach not only integrates homes, temples, and schools but also includes support from external organizations such as corporations, social enterprises, and government agencies. The goal is to connect networks from all sectors, in order to collaboratively drive development and ensure long-term sustainability. In collaboration with public and private partners such as the Tourism Authority of Thailand, the Royal Thai Navy, and the Bangkok Metropolitan Administration (BMA), this project combined the preservation of cultural heritage with environmental awareness, The festival promoted waste reduction through the “Eco-Friendly Loy Krathong” activity, which used a closed system for floating krathongs to minimize the impact on rivers and canals. Additionally, the “Clean Klong” activity was organized in collaboration with partners from all sectors, focusing on waste segregation. Over 1,000 kilograms of krathongs made from natural materials, which were recycled into organic fertilizer by the BMA, were collected from the ten piers. Over 50 kilograms of scented candles were also collected and sent to Wat Prayun for melting and reuse. Plastic bottles were sent to the Bring Back–Recycle project for further processing and recycling, promoting environmental conservation among “Youth Host” and fostering sustainable community development.

Under the concept of “Yencham Chuenjai”, the 9th Water Festival in 2024 was held on 13-15 April, over the period of Thai New Year (Songkran), generating income of over 3 million Baht through community tourism. Six provinces spreading across all four regions of Thailand hosted the festival, including Chiang Mai, Lamphun, Udon Thani, Khon Kaen, Phuket, and Bangkok. The event was a result of collaborative effort between ThaiBev, the main sponsor, the Ministry of Tourism and Sports, the Ministry of Culture, the Royal Thai Navy, the BMA, the Tourism Authority of Thailand, its network of partners, and local communities. The festival welcomes both Thai and foreign tourists to experience the charm of cultural diversity of local identities in order to preserve the culture and respectable traditions of Thailand.

 The festival also promotes collaboration between houses, temples, and schools and the development of community enterprise companies, under the principles of BOWON (“House, Temple, School”) to help sustain the traditions; using the concept of community-based tourism to generate income to the community through activities such as Bike Walk Talk Boat.

A four-month international contemporary art festival, Bangkok Art Biennale (BAB) has been held every two years since 2018, with the aim to position Bangkok as a global center for art and culture. Exhibitions are hosted in temples, galleries, and public spaces, thus linking the capital’s Rattanakosin heritage with urban life. This initiative highlights the unique appeal of Bangkok and strengthens partnerships between the public and private sectors.

The event also promotes cultural exchange between international artists and audiences, featuring art that explores social, political, and environmental issues, both locally and globally. with focus on creating opportunities for the art community, especially in Southeast Asia.

 BAB 2024, organized under the theme “Nurture Gaia”, by The Bangkok Art Biennale Foundation, in collaboration with ThaiBev, the BMA, the Tourism Authority of Thailand, the Thailand Convention and Exhibition Bureau, and public- and private-sector partners, will showcase over 200 artworks by 76 artists from 39 countries at 11 locations in Bangkok. The theme will allow explorations of the diverse meanings of nature, care, and femininity, and reflections on ecology, politics, and supernatural powers. The event aims to provoke thought, raise awareness, and inspire sustainable solutions to social and environmental issues.

The exhibitions will be on display from 24 October, 2024, to 25 February, 2025 The White Elephant Art Award is a platform for emerging artists to showcase their unique identities, craftsmanship, and creativity in both Realistic and Figurative Art forms. Launched in 2011, the Award provides opportunities for artists to advance their career in these particular fields.

In 2024, the topic for 13th White Elephant Art Award was ‘Biodiversity’. The topic aims to provoke realization of interconnections between different ecosystems, and to celebrate all lives on Earth worth protecting and caring for, allowing artists to join in and convey the essence of diversity through their artworks to raise awareness of such an issue so that Thai people can participate in environmental rehabilitation. For this edition, 241 artists had submitted a total of 270 works.

ThaiBev is determined to make this project an annual event, in order to encourage artists who enjoy developing this style of art to fully express their abilities. ThaiBev is committed to promoting and supporting the contemporary art scene in Thailand with the hope that it will continue to progress in the future. ThaiBev supported the Khao Yai National Park Protection Foundation and the Royal Photographic Society of Thailand in organizing the photography contest, “A Moment in Nature”, for the second consecutive year. Held to promote awareness about loving and preserving natural resources and the environment, the contest is divided into two topics: “Natural Environment and Flora” and “A Moment in Life”. The natural beauty of national parks throughout the country is used to inspire the general public to realize the importance of behind-the-scenes personnel, who protect and conserve Thailand’s natural resources. ThaiBev supported the Royal Photographic Society of Thailand and the Photographic Promotion Foundation in organizing the ASEAN SX Photo Contest 2024 under the theme of “ASEAN Biodiversity. The contest raised awareness of sustainability across ten ASEAN countries, with a Country Winner Award being given for each nation, and a Grand Prize selected from the winning entries of each country. ThaiBev has been supporting the Luang Pradit Pairoh (Sorn Silapabanleng) Foundation since 2014, on three main projects: Sornthong Thai Musical Instrument Competition, Sornthong Thai Music Youth Camp, and The Music Friends Project. In 2023, there were 1,804 participants in the 6th Sornthong Thai Musical Instrument Competition. A total of 140 young musicians at primary and secondary school levels were awarded.

The Sornthong Thai Music Youth Camp Project has given young people from primary and secondary schools nationwide the opportunity to learn and practice musical skills and develop understanding of various cultural contexts, as well as building networks among the new generation of Thai musicians since 2015.

The Music Friends Project organizes activities to disseminate and share the playing of Thai musical instruments, in order to ensure the continuation, preservation, and development of Thai music from generation to generation. Supported by ThaiBev since 2006, the Suanplu Chorus is a pioneering choir group known for creating a new dimension in choral singing. This year, the group became the only choir from Thailand selected to compete in the prestigious Tolosa Choral Contest in Spain, one of the world’s top competitions. The Suanplu Chorus was chosen as one of the ten finalists for the Grand Prix. ThaiBev has supported the Thailand Philharmonic Orchestra, under the supervision of Mahidol University College of Music, since 2010. ThaiBev is determined to enhance musical capability at both organizational and personnel level, as well as to provide support to students to help them pursue careers in music. Since 2008, Thai Beverage Public Company Limited has supported the ThaiBev Scholarship for students at the College of Music, Mahidol University, offering 2 Talent Scholarships (155,000 baht each) and 23 Merit Scholarships (30,000 baht each). The scholarship aims to enhance educational opportunities, promote community well-being, develop life skills, and foster resilience among children and youth, while encouraging an appreciation for cultural diversity.

Eligible candidates must be accepted into or currently enrolled at the College of Music, Mahidol University, and possess exceptional musical talent, good conduct, and a record of adhering to the college’s rules and regulations.