This is an area-based sustainability project that aims to build relationships with communities. The process is participatory, involving collaborative thinking, action, and development to create projects in three work groups: agriculture, value-added products, and community tourism. The goal is to develop local economies and increase income for communities so that they can manage themselves sustainably.

Over the past six years, the project has operated in 32 provinces and generated a total of 83,698,272 Baht for 3,122 beneficiaries in 105 communities. In 2024, the project generated 18,219,775 Baht for these communities.

During the COVID-19 pandemic, communities faced challenges in selling agricultural products due to the closure of markets. In response, Chumchondee Meeroiyim projects in the South organized groups, gathered product information, and conducted marketing both online and through sales booths. This initiative allowed the communities to learn and develop management skills, such as product transportation systems, cost calculations, and the allocation of roles and responsibilities within the community.

As a result, income of 314,627 Baht was generated, benefiting 181 households across 18 community groups. The project helped expand marketing channels for community products, including pomegranate, papaya, mango, guava, baegu, and stink bean, by introducing them into supermarkets such as Makro and Tops. In Bang Kruai District, an expanding urban area, the lack of an appropriate waste management system has led to environmental and health impacts. In response, the community formed a group to develop the Life Insurance Waste Bank Learning Center. The initiative promotes waste segregation at household level, allowing members to sell recyclable waste to the Waste Bank. This provides income for the members, and the profits are used to allocate welfare to them.

Members of the project generate an average annual income of 1 million Baht from selling recyclable waste, which benefits 527 individuals. Operating 11 waste collection points, the project has successfully reduced the amount of community waste by over 10 tonnes per month, or 120 tonnes annually. A central hub for collecting waste and a waste-sorting building have been developed, with the community taking part in managing them. The project serves as a learning resource for other communities interested in adopting similar practices.

Chumchondee Meeroiyim Stores Project provides a marketing platform to sell community products online on LINE@, as well as at offline events such as market fairs. The systematically managed project incorporates a learning process to develop sales skills. This initiative has generated 179,979 Baht, benefiting 975 members from 18 communities.