ThaiBev is committed to strengthening vocational skills, life skills, and ethical growth through the Partnership School Project. In the past year, the initiative has carried out 121 projects, fostering collaboration between various sectors to link experts with schools. This approach is designed to transform schools into centers of ongoing learning and development.

ThaiBev encourages senior executives to participate as members of school management committees, collaborating closely with school leaders to create strategic improvement plans. We emphasize the importance of preserving local identity, indigenous knowledge, and the contributions of local experts. These initiatives help to expand knowledge and develop specialized skills in young people, empowering them to lead better lives, become valuable citizens, and play a key role in driving Thailand’s future growth. So far, over 12,000 students have benefited from this project. Since its inception in 2018, the CONNEXT ED initiative has included ThaiBev as one of 12 founding partners, collaborating with 28 universities. The program focuses on fostering knowledge of entrepreneurship, business management, and basic financial discipline, with the goal of enabling participants to integrate these skills into their daily lives. This is achieved through practical, hands-on experiences supported by project funding.

Over the past seven years, the project has benefited more than 20,000 students, over 2,000 teachers, and 293 schools. It has led to the creation of over 200 products, generating an average income of 9,528 Baht (with the highest recorded income reaching 246,227 Baht).

The project has ignited enthusiasm for vocational and business skills, encouraging participants to observe, analyze, and evaluate a business’s profitability while seeking solutions for improvement. It provides a platform for children to showcase their work through competitions such as the televised “Win Win WAR OTOP Junior”.

This opportunity enhances their confidence, hones their presentation skills, and equips them with essential competencies for the 21st century.

ThaiBev is proud to have played an active role in enhancing vocational skills among students, teachers, and schools, establishing a strong foundation for children to lead improved lives and contribute significantly to the nation’s progress.

HRH Princess Naradhiwas Rajanagarindra envisioned supporting teachers from three organizations: the Border Patrol Police, the Office of the Basic Education Commission, and the Department of Learning Encouragement.

These teachers serve selflessly in remote and hazardous regions of northern and southern Thailand. To honor their dedication and provide encouragement, the Princess Naradhiwas Rajanagarindra Teachers Project selects three exemplary teachers from each organization annually, recognizing their exceptional contributions as “teachers who are more than just teachers”.

ThaiBev has supported this initiative since 2013, honoring a total of 107 teachers. The nine teachers selected this year come from Chiang Rai, Chiang Mai, Yala, Prachuap Khiri Khan, Songkhla, Tak, Lampang, and Pattani provinces. These educators are role models of moral values, dedicated to nurturing youth to become good citizens.

ThaiBev, in collaboration with Amarin Corporation and supported by the Office of the Basic Education Commission at the Ministry of Education, has been running the the Happy Read Project for five consecutive years. The project receives support from both the public and private sectors, joining forces to foster a reading culture among children across Thailand. It has reached 261 schools around the country, supplying more than 285,000 books and engaging over 29,000 students in reading clubs.

This year, the Happy Read Project has broadened its school network to advance literacy development in a fair and equal manner. The initiative now includes schools under the Bangkok Metropolitan Administration, Border Patrol Police schools, and Chaipattana Foundation schools. The program offers daily 15-minute reading sessions, establishes reading clubs, and encourages regular reading logs. It also features the “Read Aloud, Listen and Enjoy” activity, allowing young readers to share audio recordings with the visually impaired, while aiming to boost students’ academic performance.

The School Waste Management Project aims to raise awareness of the importance and benefits of waste segregation. Experts from Pungtuipattanasuksa in Khon Kaen Province and Watbangnampuengnai School in Samut Prakan Province have led training sessions on managing organic waste by breeding black soldier flies to compost food scraps. Nawit Aunvichit, Head of the Climate Change Division at the Department of Local Administration’s Environmental Promotion Bureau, provided insights on composting bins to reduce global warming. Participating schools were able to implement practical waste management techniques, reducing food waste by 408 kg through composting. They established nine waste management clubs and created three school waste banks.

The eisa project is an educational platform for higher education, initiated by ThaiBev in collaboration with over 50 universities. It aims to provide students with opportunities for learning outside the classroom, offering real-world work experiences through activities that contribute to society. Additionally, the project prepares students for their professional careers after graduation. Notable successful initiatives include:

• The SIFE MasterClass project is an activity-based learning program designed to teach business skills to high-school students. The program encourages students to collaboratively solve real-life business challenges faced by communities in Thailand, showcased at Sustainability Expo 2024. This initiative is a partnership between the Faculty of Commerce and Accountancy at Chulalongkorn University, students from the “Win Win War Thailand OTOP Junior” project, and the Partnership School Project. The program has equipped 300 students with skills in social enterprise, enabling them to apply the knowledge gained to their future business endeavors.
• The Creative Young Designers Season 4 project collaborates with 15 communities and 11 universities to promote sustainable local economic growth through product design and marketing. The project is working with the Faculty of Fine Arts at Thammasat University to develop a community tourism network in Ban Chiang, Udon Thani Province. The initiative involves partnerships with the Chumchondee Meeroiyim Project, the Local Pakaoma Project, the Pracharath Rak Samakkee Social Enterprise Network, and the Royal Photographic Society of Thailand.

The project enhances quality of life and strengthens local economies by transferring expertise from university experts. It has generated over 800,000 Baht of income for communities. It also provides learning opportunities in life and vocational skills to 1,150 students from 15 institutions. A collaboration between the Federation of Thai Chambers of Commerce, the University of the Thai Chamber of Commerce, and the Sirivadhanabhakdi Foundation. this project aims to cultivate knowledgeable, capable, and socially responsible young entrepreneurs. So far, the project has trained 283 students over 13 years, of whom ten year-groups have now graduated. Over 70% of graduates from the project have used the knowledge and experience received to run their own businesses or continue their family enterprises.

Phattharathida Butralkorn (Nong Kingfa), a graduate of the fourth year-group, applied the knowledge gained to expand her family’s restaurant business on the island of Koh Yao. She began catering services for seminars and tourists using natural materials, and developed a homestay program to accommodate visitors on the island. Today, she has successfully established an eco-friendly market on Koh Yao, benefiting both her business and the local community.

The Beta Young Entrepreneur program also collaborates with the Dong Bang community in Khau Suan Kwang District, Khon Kaen Province, under the Chumchondee Meeroiyim Project. The initiative imparts various skills to the community, such as improving store environments, implementing Point of Sale (POS) and stock systems, organizing product displays, selecting merchandise, setting prices, and organizing events during key dates to attract customers. These efforts have helped the community manage businesses more effectively, boosting local tourism and ensuring long-term sustainability.

Children Through the “Young CEO Program” Grand Royal Group, subsidiary in Myanmar, organized the Young CEO Program, an initiative aimed at fostering business acumen among employees’ children. The program featured a “Shark Tank Event”, where participants presented their business projects. The top two winners were awarded the opportunity to enroll in Coursera courses, with each course valued at USD 399. The program has been successfully conducted twice to date. The coaching and mentoring program, supported by SABECO, aims to empower, inspire, and connect youth startup projects to business opportunities by improving their capacities, knowledge, and skills. This initiative is the first in a series of programs led by SABECO and Ho Chi Minh Communist Youth Union (HCYU) to support rural youth in economic development. These activities will be rolled out across multiple provinces, fostering innovation and driving local economic growth.