ThaiBev is inspired by the first royal proclamation of
His Majesty King Maha Vajiralongkorn Phra Vajiraklaochaoyuhua
(Rama X) “to continue, sustain and develop, and rule the land
with righteousness for the benefit and happiness of the people
forever,” by adopting the Sufficiency Economy Philosophy
(SEP) of His Late Majesty King Bhumibol Adulyadej the Great
(Rama IX).
ThaiBev has integrated SEP principles and values
into its own sustainable development approach under the
concept of “Enabling Sustainable Growth,” and is dedicated
to operating its businesses in accordance with ESG principles,
carefully preserving the environment and society and faithfully
practicing good governance, with a focus on sustainable
development in all dimensions.
This approach is pursued with
a network of partners in line with the United Nations’
Sustainable Development Goals (SDGs) and the organization’s
long-standing mission of “Creating and Sharing the Value
of Growth” to benefit the well-being of all societies in which
we operate.