ThaiBev utilizes “Healthier Choice” Logo as the Company’s main nutrition quality system standards, along with other local nutritional standards where applicable.
The Company’s enforcement of “Healthier Choice” nutrition quality system standards is done in compliance with the “Announcement from the Board of Consumable Product Development and Logo Usage on the topic of Healthier Choice Symbol Registration Regulations and Guidelines for each Consumable Product Types” as the guidelines for targeted improvements to products’ nutrition development of each product types – specifically the Company’s Food and Non-Alcoholic Beverage products.
Products that are eligible for “Healthier Choice” logo registration in accordance with the guidelines are then done so via The Nutrition Promotion Foundation: Institute of Nutrition’s registration form and process – before implementation of the logo onto the products’ label accordingly.
Health & Nutrition Criteria that Align with External Benchmarks
As the internal criteria when developing healthy and nutritious products, ThaiBev adopts the criteria for “Healthier Choice” Logo Registration as benchmarks for the Company’s Health & Nutrition Criteria. Examples of these criteria include the limitation of maximum sugar level, maximum sodium level, maximum fat and saturated fat amount, and minimum fiber amount.
Targets and Performance
As part of the Company’s internal operation guidelines, ThaiBev refers to the publicly disclosed targets of “By 2030, 75% of non-alcoholic beverages products in Thailand to be certified as Healthier Choice” as the basis when setting quantified targets for products’ development.
Quantified Targets to Reduce Levels of Fat, Salt, Sugars, or Additives
ThaiBev adheres to the quantified targets to minimize Sodium, Sugar, and Fat level in each product – as stated in the criteria for “Healthier Choice” Logo Registration – so that the products may be certified as “Healthier Choice” products.
Quantified Targets for Fortified Foods with Increased Nutritious Ingredients
ThaiBev adheres to the quantified targets to increase nutritious ingredients (such as Fiber) level in each product – as stated in the criteria for “Healthier Choice” Logo Registration – so that the products may be certified as “Healthier Choice” products.
Reporting on Progress of Health & Nutrition Targets
In 2024, 74% of total NAB products in Thailand (exclude dairy products) were certified as “Healthier Choice”.
Products Specifically Aimed at Priority Populations
ThaiBev has several health & nutrition products that were developed with specific populations as target consumers – particularly those that may require a boost for their daily activities.
ZEA Tuna Essence
ZEA Tuna Essence – the Company’s dietary food supplement product – was specifically developed to address key concerns in adults, with the priority being office workers who must utilize intense cognitive and optical functions.
The various beneficial effects gained from the consumption of ZEA Tuna Essence include enhanced brainpower/memory, better sleep, and clearer vision.
Power Plus Electrolyte Drinks
Power Plus – the Company’s electrolyte drinks – was developed for people with regular fitness activities as the priority targets and is aimed at providing the necessary energy and freshness over the course of their workouts.
Portion-Control Packaging Design
ThaiBev provides information via labelling on products’ packaging to advise recommended serving sizes of each product, so that consumers may consume an amount appropriate and satisfactory for their taste – without facing possible detrimental feedbacks due to overconsumption. The information provided on the products’ labels include recommended serving size, amount per serving, and energy provided.
R&D Investment
ThaiBev and subsidiaries are open to explore the possibilities of collaboration with external institutes for research projects on topics related to improvements of nutritious properties in Company’s products, the discovery of alternative materials that may improve the accessibility and affordability of products, and the studies of yet-to-be discovered beneficial properties in the Company’s consumable products.
R&D Investment to Improve Nutrition
OISHI Group – a ThaiBev’s subsidiary – collaborated with Mae Fah Luang University in a research on the medicinal properties of raw materials used in OISHI Group’s products.
The findings from this research is intended to be used in improving the nutritional and medicinal properties in the Company’s beverage products for the consumers’ benefit.
R&D Investment to Improve Affordability or Accessibility of Healthy Products
OISHI Group – a ThaiBev’s subsidiary – collaborated with Mahidol University in a research to study the effect of OISHI Group’s products on the reduction of blood lipid level”.
The findings from this research is intended to be used for exploring the possibilities of generalizing the Company’s beverage products to be safely accessible for those with high blood lipid level without having to worry about health concerns.
Read More Information about
Health and Nutrition Operation Guidelines
in Sustainability Report 2024