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There is tremendous economic value in arts and culture. From folk handicrafts to high art, from the way of life in the countryside to great traditional festivals. To encourage society to appreciate the value of arts and culture, ThaiBev is committed to disseminating Thainess to the world, with a three-pronged strategy, namely: promoting a creative economy, strengthening the corporate image and coordinating cooperation between the public and private sectors. This approach aims to benefit the community, society, and the nation as a whole.
Creative Economy
Creative economy is the creation of arts and culture that adds value and generates income for artists, communities, society, and the country through the following activities and projects:

Bangkok Art Biennale 2018
Bangkok Art Biennale 2018 (BAB 2018) was a phenomenal and historical event for Thailand’s contemporary art. For nearly four months and featuring artists from 34 countries around the world, more than 200 works of art were exhibited in 20 important locations throughout Bangkok to spread happiness throughout the city. ThaiBev sponsored the BAB 2018, a world-class art project.
Bangkok Art Biennale 2018 Achievements

ThaiBev formed important partnerships with the government and private sector as well as its own business network, with a budget of more than
200 million baht

Thailand’s tourism economy was stimulated, with more than 4.5 billion baht

Throughout the event, more than 3 million Thai and foreign tourists visited the event
  • 1.44 million foreign tourists
  • 1 Ambassadors, diplomatic staff and their families from more than 20 countries
  • 1 Art departments, hotels, museums, galleries, and artists from around the world

The number of visitors to the Bangkok Art Biennale 2018 at the Bangkok Art and Culture Center from October 2018 to the end of January 2019

260,000 people
More than 80 educational institutions requested group visits at Bangkok Art and Culture Centre

The number of people visiting at all 20 exhibition venues averaged more than
45,000 people per day

Both Thai and foreign media were very interested in BAB 2018. Excellent media coverage from
The total number of Thai and foreign visitors at all 3 temples averaged more than
11,000 people per day
with an average of more than 6,000 foreigners per day

255,278 tourists
visited Wat Phra Chetuphon Wimon Mangkhalaram Rajworamahawihan
364,060 tourists
visited Wat Arun Ratchawararam Ratchaworamahawihan
55,808 tourists
visited Wat Prayurawongsawas Worawihan

47.2 million
social media news stories were viewed worldwide
16 million people*
talked about the event on social media
BAB 2018 was included in the

*Does not include online influencers

In 2014 ThaiBev launched the “River Festival,” a contemporary cultural festival and Loi Krathong celebration on the longest bend of the Chao Phraya River, which has been arranged for 6 consecutive years. It has been well supported by government agencies, including the Ministry of Tourism and Sports, Ministry of Culture, the Navy, Bangkok Metropolitan Administration, Tourism Authority of Thailand, Wat Phra ChetuphonVimolmangklararamRatchaworamahawihan, Wat Arun Ratchawararam Ratchaworamahawihan, Wat KanlayanamitWoramahaviharn,Wat Prayurawongsawas Worawihan, Yodpiman Riverwalk, Asiatique, The Riverfront, Lhong 1919, Icon Siam, the Riverside hotel group, Chao Phraya Express Boat, and many other partners. Together, these organizations helped promote cultural art and Thai traditions to the world. The partnership has continued to support two other successful projects for sustainability: the “Clean Canal” project and the “Young Host Inheriting the Culture”.

Annual survey results show that the satisfaction of visitors to the event is continuously increasing. In the survey, almost 90 percent of Thai interviewees agreed that the event is a good exhibition of contemporary culture. It carries on the tradition of Loi Krathong, according to 98-100 percent of the respondents. It also makes Thai people see Bangkok in a new light. This event can highlight the Thai way of life and helps to support cultural and social sustainability.

The festival generated 2.66 million baht income for communities in the Bangkok area. The event organizers hope to soon expand the event to neighboring ASEAN countries with similar Loi Krathong culture and traditions.

Water Festival 2019
ThaiBev hosted the “Water Festival 2019” for the fifth consecutive year, in collaboration with the Department of ASEAN Affairs, Ministry of Foreign Affairs. As Thailand holds the ASEAN Chairmanship in 2019, the “Water Festival” is another big event supporting the government’s policy to publicize Thailand as an art and culture tourism destination. This event aligns with the ASEAN Cultural Year 2019 theme, which highlights diversity, creativity, and sustainability; so that it will be included as part of the ASEAN Cultural Year of Thailand 2019. A tradition that many ASEAN countries share, the Water Festival promotes sustainable cooperation in the ASEAN region.

Photo Exhibition by HRH Princess Maha Chakri Sirindhorn
An exhibition of photographs taken by HRH Princess Maha Chakri Sirindhorn has been organized annually since 2006 at the Bangkok Art and Culture Centre. In 2018, the exhibition was titled “Sawatdi Pi Jo Ma, Ma Koi Tha Pi Kun Mu”.

Corporate Image
At the winter festival, “Love and Warmth at Winter’s End 2018”, ThaiBev provided support for an exhibition of photographs by HRH Princess Maha Chakri Sirindhorn and co-organized the “Chayanitikorn Picture Studio”. It also supported and encouraged young people to perform on stage, in the “Sornthong Thai Instrumental Music Contest” and other competitions, both in Thailand and abroad, enabling young people to develop, exchange, and learn at the international level. In addition, ThaiBev sponsored the Suanplu Chorus in the “Llangollen International Musical Eisteddfod 2019”, the choir won first prize in the category: “Open Category Choir.”

White Elephant Fine Arts Contest
This project provides a platform to promote and support artists working in realistic and figurative art. The top prize of the White Elephant Fine Arts Contest is one million baht. In 2019, the program entered its eighth year; the theme was “Ritual Enjoyment.”

Love and Warmth at Winter’s End
This event was arranged as a tribute to His Majesty the King for His Majesty’s sage advice for people to cheer up and be happy and reminisce to traditional ways of life. in the event, ThaiBev setup shops to sell products from the Pracharat Rak Samakkee Project and the “Chayanitikorn Picture Studio”, which offered retro photographs for visitors at the event. ThaiBev has participated in the event for the past two years. Support for the Exhibition of Photographs in Honor of His Majesty the King, by a Group of Young Volunteer Photographers ThaiBev supported this exhibition in honor of His Majesty the King, titled “Siam Nithatwattana Coronation Ceremony 2019” The exhibition displayed 86 images taken by a group of young volunteer photographers from May 4-6, 2019, at the coronation ceremony. The exhibition was officially displayed at Rattanakosin Exhibition Hall on Ratchadamnoen Klang road in July 27-28 and August 10-11, 2019.

Support for the Bangkok Art and Culture Center
Since 2008, the Bangkok Art and Culture Center (BACC) has carried out its primary mission to support, enhance, and disseminate artistic and cultural work, with the objective of achieving internationally recognized excellence. ThaiBev also recognizes the importance of using arts and culture to communicate with children and youth, including art teachers. The “BACC School Program” is an educational field trip for upper elementary and lower secondary school students through this program. Young people get to experience the exhibition space, where they learn through various educational activities that give them a chance to practice their artistic skills.

Scholarships for the College of Music, Mahidol University
ThaiBev has been providing scholarships for the College of Music at Mahidol University since 2010. The music college, equivalent to a faculty under the supervision of Mahidol University, offers courses in music specifically from the preparatory level (High School) to the level of PhD. It is the only institution in the country that offers music at the doctorate level. There are professors who specialize in each musical instrument and it is also the only institution in Thailand that offers both Thai and international music courses. ThaiBev supports and encourages Thai youth to have the opportunity to develop their musical skills and knowledge of music by providing financial support to attend the College through a total budget of 1 million baht per year. These funds are allocated to the youth who pass the criteria of the College Committee to receive a scholarship for future competition or international training.

Support for the Thailand Philharmonic Orchestra (TPO)
This orchestra was established with the objective of creating a professional symphonic band in Thailand to an international level and with the ability to perform in various countries. An international conductor and international musicians are also invited to join the TPO so that it can develop its international potential. ThaiBev has been supporting Thailand Philharmonic Orchestra (TPO) continuously from 2010 until the 14th season performance, which concluded in September 2019.

Support for the Royal Photographic Society of Thailand
ThaiBev has supported this association since 2010, offering activities that promote and benefit the photographic society. These activities include an exhibition of photographs taken by HRH Princess Maha Chakri Sirindhorn, the Chang Fine Art International Photo Contest (the seventh consecutive contest on the topic “Maya: Illusion”), the RPST YOURS Campus project (together organized in collaboration with the Photographic Arts Foundation and ThaiBev’s Educational Institute Support Activity), and the One Shot Knock Out Photo Contest. These activities have proven to be very popular among photographers.

Support for the Bangkok Sketcher
ThaiBev sponsored the C asean Sketch Workshop 2019. The activity is designed to facilitate the exchange of artistic knowledge among various groups, in Thailand and abroad, in response to the growing interest in art amongst the general public. The work includes both paper drawings and digital art that tells a story.

Support for the Suanplu Chorus Group
ThaiBev has continuously provided major support for this chorus. In 2019, the Suanplu Chorus competed against 9 other groups in the “Llangollen International Musical Eisteddfod” competition and won first prize for “Open Category Choir”. As the victor, the chorus was invited to participate in the Choir of the World Final in which participants are the winner from each category (mixed, youth, female, male, and open). ThaiBev also has supported the production of music CDs of His Majesty the King Bhumibol Adulyadej the Great in order to spread His Majesty’s musical genius. Support for the Luang Pradit Phairoh (Sorn Silapabanleng) Foundation

ThaiBev sponsored the 2nd “Sornthong Thai Instrumental Music Contest.” Elementary and secondary school students compete to win the King’s cup, the HRH Princess Bajrakitiyabha Narendira Debyavati’s Cup, the HRH Princess Sirivannavari Nariratana Rajakanya’s Cup, and HRH Prince Dipangkorn Rasmijoti’s Cup. The contest is divided into two levels with six categories of musical instruments: treble fiddle, alto fiddle, Jakhe, Khlui Phiang Aw, Khim Sai and Ranat Ek. In 2018-2019, there were 1,641 contestants (589 elementary level, 1,043 secondary level) from 397 educational institutions, hailing from 54 provinces across the country.

Collaboration with public-private sectors, both domestic and international, resulted in the initiation of new projects, which were beneficial to the development of arts and culture such as music projects or the use of art to treat patients etc.

C asean Consonant ASEAN Traditional Ensemble
Since 2019 was the year of ASEAN culture, the C asean Consonant Ensemble has participated in the celebration of the following important programs:
  • On June 23, 2019, the ensemble performed at the opening ceremony of the 34th ASEAN Summit, spreading the beauty of ASEAN arts and cultures through the universal language of music.
  • On August 8, 2019, the ensemble was invited to perform at the opening ceremony of the new ASEAN Secretariat building, established to serve as the center of ASEAN and promoted greater mutual awareness. The event also celebrated the 52nd anniversary of ASEAN.

Friends of Music Project
ThaiBev and Luang Pradit Pairoh Foundation has jointly organized this project by mobilizing civic-minded volunteers from various organizations, communities, temples, and schools who recognize the importance of creating an environment conducive to music and cultural education with a community network. The objective is to support the distribution of musical instruments, equipments, and learning media for schools, communities, and clubs in need. The project donates, lends, and repairs equipment, and provides Thai musical education. It also organizes activities to create an atmosphere of learning. Through 14 various activities throughout the year, local wisdom is disseminated, helping technicians and youngsters learn skills and find jobs so they can make a living in the musical profession. It is hoped that the network will help enable the repair of old or damaged musical instruments.

Supporting “Cancer Cancel” Exhibition
ThaiBev believes in the concept of art therapy and provided support for the “Cancer Cancel” exhibition by Emeritus Prof. Pisanu Suphanimit. The exhibition showed the use of art therapy during six months of cancer treatment. ThaiBev supported the promotion of the exhibition and emphasized the significance of Art Therapy through various activities including fundraising for art pieces for the exhibition, and others with the Art for Cancer Group to benefit cancer patients. ThaiBev collaborates with the Art for Cancer Group. One activity allowed patients to write messages to doctors, and vice versa; support was provided for a sale of souvenirs made by cancer patients.

Supporting the Sukree Charoensuk Foundation
ThaiBev has provided sponsorship for the Sukree Charoensuk Foundation since 2010. The following activities were conducted in 2019: Talent Education Project, Music for Youth Development Project at Ban Pranee Training Center for Female Juveniles, Talented Youth on Folk Music at Wat Lat Sai’s Thai Music Band, Pilot Band Development Projectat Wat Suwannaram School, Suzuki Early Childhood Education Project, Foundation for Children, the 8th Smile Community Project in collaboration with ThaiBev, Classical Music for Society Project, and Music Program for Children Project. ThaiBev also provided scholarships for music education.
Moving Forward
In its art promotion program, ThaiBev continues to demonstrate its commitment based on a threepronged strategy: creative economy, corporate image, and collaboration.
Creative Economy
Art projects and activities can be propelled continuously forwards with a greater visibility, as follows:
  • Bangkok Art Biennale 2020 (BAB 2020) moving forwards to BAB 2022, with plans to expand activities outside of Bangkok or to recruit artists to participate in public events, to create added value for the country’s art industry, including support provided for the Suanplu Chorus to establish and operate using the social enterprise approach.
  • Waste Management: waste materials / product labels are used to create pieces of art by artists in the network.
Corporate Image
ThaiBev aspires to be a leader in promoting, conserving and disseminating Thai and ASEAN culture and art, for example, C asean Consonant, which absolutely embodies ThaiBev intentions in developing Thai and ASEAN arts and cultures.
Expansion of arts and cultural collaboration with the government, private sector, civic society, and the community enterprise sector continuously, to become more diverse. Activities that benefit communities, society, and the nation were encouraged such as the BAB, C asean Consonant, and the Water & River Festival. The goal is to expand partnerships with surrounding communities so that activities can be organized smoothly, and allow people to see the value of collaboration and how it helps bring many benefits to both communities and individuals.