ThaiBev is determined to maintain a high ratio of such packaging and have initiated numerous programs to support the goal.

*Reusable & Recyclable Packaging
contributes to 99.8% of packaging in FY2020 (by weight)

The Packaging Business is responsible for end-to-end packaging management, from conceptual design, materials selection to packaging production process development to minimize both environmental and social impacts.
The following factors are considered in BevTech’s packaging development:

• Specification
Law and Regulation
• Material Availability
• Cost and Benefit
• Environmental Impacts
• Energy Consumption
• Safety

One of BevTech's major achievement is the implementation of an artificial intelligence bottle sorting technology in collaboration with Carnegie Mellon, a world-class university in computer science, technology and robotics. The solution optimized ThaiBev's bottle sorting processes by reducing human error, reusable packaging losses, and overall operating costs.

TIPMSE is a non-profit organization founded by the industrial clubs under the Federation of Thai Industries, associations and member from packaging and consumer products manufacturers. It was established with an aim to promote at-source segregation of used packaging from garbage in order to reduce amount of used packaging in the waste countrywide.

ThaiBev has assigned representatives in the TIPMSE Executive Board as follow
1. Mr.Pichit Burapawong    |    President
2. Mr.Chalerm Pornratchakit    |    Vice President
3. Ms.Orathai Poonsup*    |    Committee Member and Secretariat An application called "OK Recycle” is developed by Thai Beverage Recycle Co., Ltd. (TBR) in collaboration with ThaiBev’s Office of Information Technology and Digital Experience. OK Recycle is intended for tracking data related to recycling activities, and provide knowledge and information relevant to post-consumption recycling. Through this application, registered sellers and buyers are able to carry out transactions on post-consumption packaging while data is systematically recorded. The application is currently serving more than 500 users and is widely used by both public and private entities to keep track of their recycling activities.

Crystal Care is a campaign by Crystal, one of the drinking water brands under ThaiBev’s portfolio, that aims to promote post-consumption recycling of drinking water bottles. Reverse vending machine has been installed to retrieve post-consumption PET bottles for recycling.

In addition, more than 135 Upcycling Stations have been distributed to schools throughout the country to promote waste sorting and recycling among youths.

In order to promote post-consumption packaging management, Thai Beverage Recycle (TBR), has come up with up with ‘Bring Back-Recycle’ campaign and organized engagement activities to encourage end users to participate in waste sorting so that post-consumption packaging can be properly managed. In collaboration with Water Festival, TBR recently launched the “Sufficient Community for Sustainable World” activity to give emphasis on community participation to create sustainable recycling loop through waste separation for recycling in the community. The community development activities were scheduled in 4 pilot regions starting late March. Three activities have been held so far in Bangkok, Lamphun and Phuket and the others were postponed due to the COVID-19 pandemic.


The first engagement activity was held at Prayurawongsawas Waraviharn Temple in Bangkok with over 64 participants from surrounding communities and youths who are selected to become the Hosts for their communities. Participants were asked to brainstorm ideas about waste problems in the community, factors likely to raise the community awareness of waste separation, including obstacles arisen. It is yet another activity that cultivates the youth and people in the community to separate waste from the start so that it can be recycled correctly, and reduced the amount of waste and managed systematically by the community.