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ThaiBev has supported education for children and youth through many types of projects, such as scholarships, promotion of knowledge and business skill. ThaiBev hopes that everyone will be able to develop oneself and contribute to improving society and the country. Furthermore, ThaiBev continues to provide scholarships to employees and their children in order to reinforce their capabilities and to promote employee welfare.
Scholarship Fund for Children of Employees
ThaiBev is committed to helping them as part of employee welfare. The company provide educational support through scholarship funds from primary education through university levels for employees’ children who have strong academic performance, in order to help the parents with their children’s educational costs. The employees who are eligible must work at the operation level and have good or excellent working performance, while their children must have good behavioral and academic records. In addition, ThaiBev’s “White Elephant Scholarship” is awarded to employees’ children who have outstanding academic records at university level. Over the past 10 years (from 2010 to 2019), ThaiBev awarded more than 10,300 scholarships worth over 64 million baht. In 2019, employees’ children received 1,112 scholarships worth 6,891,000 baht.

In addition to awarding scholarships, ThaiBev also considers accepting employees’ children to join its workforce. Currently, there are 40 employees that previously received scholarships from ThaiBev and are now working with the company. This includes 10 employees working in Route-to-Market group, 12 employees in the Spirit group, three employees in the Beer group, two employees in the finance and accounting group, 11 employees in the supply chain management, one employee in the internal audit office and one employee in an affiliated company.

Leadership for Sustainable Education Development Project (Connext ED)
ThaiBev continues to support education for children and youth through the Connext ED project which is now in its third year. In 2019, over 25 million baht in funds have been awarded to organize activities and projects focusing on the simulated trading business called “Tham Ma Kha Khai” for students in the lower and higher education levels to develop business skills and help ease the burden on their families’ expenses. ThaiBev also hosted the OTOP JUNIOR contest for more than 290 primary and secondary schools throughout Thailand. In addition, cooperation has been expanded to a total of 27 universities nationwide for students to enhance their business skills, life skills and instilling good behavior through learning and real-life practice. This project is supported by education networks, such as universities, community education institutions, related government agencies and ThaiBev’s volunteer staff.
  • The simulated business project “Tham Ma Kha Khai”
    It is entering its second year with the objective of simulating actual trading to build basic business skills by implementing one project per school, totaling 290 projects. ThaiBev has contributed initial funding for these simulated business projects to more than 290 Pracharath school projects in 47 provinces. There are 1,000 students who have benefited from this project while receiving cooperation from 27 partner universities operating as mentors to provide knowledge about financial and accounting management to students, and add value to the products. Preparing for the real market under the concept of “Helping the Young,” the project encourages knowledge-sharing and generated income for the students totaling 900,000 baht.
  • The OTOP JUNIOR contest
    Another outstanding activity under the simulated business project “Tham Ma Kha Khai” is receiving cooperation from the Community Development Department under the Ministry of Interior. The activity provides an opportunity for fourth-year elementary and third-year high school students to present unique products that reflect local identities. Students all over the country to showcase their talent, thereby supporting the next generation of entrepreneurs. Over the past two years, there were more than 600 contestant groups from schools all over the country participating in the contests. There were 20 groups who passed through to the final round and received awards worth more than 500,000 baht in total to further develop their products.

Opportunities for Children with Special Needs
The simulated business project “Tham Ma Kha Khai” was also implemented in seven special children schools in six provinces, including Chiang Mai, Chiang Rai, Nakhon Sawan, Phitsanulok, Ubon Ratchathani, and Songkhla. Classes and trainings with special needs for more than 200 children to teach them to better concentrate and develop arm muscles through bas-relief art and the production of coconut lamps. The teachers took the children to learn production methods directly from business owners. Each student completes different components of the finished product; then assembles the finished product as a group. Currently, there are several products made by special children, such as key chains, coconut lamps, and herbal balm. Although there are limitations in the presentation of the products, these children also get a chance to join the OTOP JUNIOR contest with other schools and receive an opportunity to win “inspiration awards” in order to give them inspiration and confidence.

Partnership School Project
ThaiBev has joined the Ministry of Educational in driving education reform in accordance with the “Thailand 4.0” policy. The objectives are to build cooperation between the private sector, civil society and other sectors in order to improve school management and curriculum development so that it better suits the needs of local communities and builds the skills for children. ThaiBev was one of the private companies that participated in the management of 19 schools in 13 provinces during the 2018 academic year. In the 2019 academic year, ThaiBev supported four additional schools in two more provinces and collaborated with the Mechai Viravaidya Foundation, one of the initiators of this project, to strengthen and drive the project forward for a period of three years or until 2021.

Princess of Naradhiwas Rajanagarinda Teachers Project
ThaiBev has been promoting the Princess of Naradhiwas Rajanagarinda Teachers Project continuously for seven years. From the 5th through to the 11th year of the project, more than 70 schools have been involved. The awards for social and environmental development projects are divided into two categories: awards for teachers in the current year and for teachers who have been recognized in the past. This year, Mr. Suthep Prakit who participated in the fifth year of the project, a teacher from Ban Khlong Nam Sai school in the Office of the Basic Education Commission, Yala Province, was selected to receive the “Princess Maha Chakri Award” from Her Royal Highness Princess Maha Chakri Sirindhorn. This award is given to teachers who make changes, and improve students’ quality of life to be successful and contribute to education. The Princess of Naradhiwas Rajanagarinda Teachers Project also sponsors activities to develop careers, self-reliance and income for families; for example raising livestock and chickens and growing mushroom for school lunches. The project also supports the purchase of sewing equipment to further process goods into higher value products. It has helped develop the communities into a learning center based on the Sufficiency Economy concept to learn about new careers and help families to be more self sufficient and live sustainably.

Career Development with ThaiBev Project
ThaiBev is supporting projects to promote quality of life and environmental protection in remote communities that feature diverse ethnicities and languages. The Sufficiency Economy model has been introduced to families, communities and even schools in order to build careers and create income. The project works to build the foundation for sustainability and helps reduce inequal access to education by providing courses in sewing, baking and unisex hairdressing. The unisex hairdressing course, in particular, is very popular, perhaps because the participants rarely had an opportunity to take such courses. The hairdressing curriculum was included in the school curriculum. There are two salons that were opened in Nan Province: in Nam Poon Village, Nam Phang Subdistrict, Mae Charim District, Nan Province and at Ban Hang Thang Luang School, Bo Kluea Subdistrict, Bo Kluea District, Nan Province.

Creating A New Generation of Socially Conscious Entrepreneurs (Beta Young Entrepreneur Project)
This project began in 2011 with the collaboration between the Thai Chamber of Commerce, University of the Thai Chamber of Commerce, and the Sirivadhanabhakdi Foundation. Together these organizations train students from the College of Entrepreneurship, University of the Thai Chamber of Commerce, to become knowledgeable, capable, socially responsible businessmen and women. A variety of activities develop students’ skills and business knowledge, along with cultivating morality and ethics.

Business promotion activities
ThaiBev funds practical business experiments to give students the opportunity to participate in the following activities during their four years in university:
  • Freshmen students intern at ThaiBev to learn about business work processes. They will have the opportunity to acquire real work experience and learn to work as a team.
  • Sophomore students learn and experience a real business environment through trading activities and launching a start-up business. Some of the students who have completed this project were able to build their own businesses, earn more income, and become successful.
  • Junior students learn about different aspects of setting up a business through a simulated business project. They also learn organizational management skills.
  • Senior students provide advice for Junior and Sophomore students working on the start-ups and simulated companies.

Activities to promote morality and ethics
In addition to developing students’ capacity to be knowledgeable and capable entrepreneurs, they are also taught to have integrity to reduce corruption in society. Students participate in the following ThaiBev-sponsored activities to benefit society:
  • Beta Young Unites to Fight the Cold with ThaiBev
  • Volunteering at the River Festival
  • Other activities that benefit society using profits generated from the business simulation project

Education Institute Support Activity (EISA)
EISA is a project aimed at building relationships and cooperation with university-level institutions. ThaiBev helps promote and support many activities at more than 50 universities to improve the quality of education, both in sports and in the classroom. This will help students to gain real work experience, to prepare them before entering the workforce. Since 2016, EISA has supported simulated businesses at various universities with more than 450 students participating.

Over the past year, the EISA project has expanded its network into different sectors. This gives students the opportunity to train and practice different activities. For example:
  • In collaboration with Bangkok University, 50 MICE Management students from the School of Communication Arts interned at the “100 PLUS Grand Criterium 2018” event in Buriram province, and “Mueang Nhoe Bike” in Suphan Buri province. Students had the opportunity to work as a team to organize the competitions. The students were responsible for tasks such as field management, televising competitions, and setting up exhibitions. Students learned directly from professionals on planning, teamwork, and organizing competitions. The students’ performances at the events were used for student evaluations at the end of the semester.
  • In cooperation with the Design, Business & Technology Management (DBTM) program at the Faculty of Architecture and Planning at Thammasat University, students participate in a case study provided by Fraser Property (Thailand) Public Co., Ltd and Grand Unity Development Co., Ltd. The students began by analyzing work plans and observing operations to identify problems and pinch points to create effective operational guidelines for the development firms.
  • ThaiBev is a major supporter for the annual Chang U Champion Cup football tournament, a stage for more than 500 university football players to compete, train, and improve their chances of becoming professional footballers while attending university.
  • Students run a convenience store or mini mart as a simulated business (Dummy Business). This is part of the business administration curriculum at various universities. More than 600 students so far have had the opportunity to get real-life experience running seven simulated businesses.

C asean
C asean, under the management of CAC Co., Ltd., is a social enterprise that focuses on building a creative society, creating a center for networking, and enhancing the potential of ASEAN countries through promotion of the arts, culture, and business. Its motto is “Collaboration for the betterment of ASEAN’s connectivity”. C asean has held various activities throughout 2019 to drive:

1) Sustainable Development
ThaiBev organizes a range of activities to support sustainable development at all levels of society – organizational, community and even personal – through seminars, network gatherings, and promoting solutions to social problems through social enterprises.
  • Organizational level:
    A sustainable development seminar “Thailand Corporate Sustainability Symposium #1: Learning from the Leaders” was held as a platform to showcase the visions of 17 leading sustainable organizations in Thailand. Participants exchanged experiences and discussed environmental management guidelines and ways to give back to society. The networks and knowledge bases will lead to cooperation and new projects that promote the sustainable development of Thai and ASEAN private organizations in the future.
  • Community level:
    With the Pracharath Rak Samakkee Social Enterprise Co. Ltd., ThaiBev jointly hosted the “Thailand Sustainability Forum: Fostering Social Enterprises” for a national and international audience to learn about the establishment and administration of social enterprises, and to provide a forum for exchanging knowledge on laws and practices. The leaders of the Kudi Chin community and the Institute of Smart Community Innovation (ISCI) signed a Memorandum of Understanding (MOU) to establish the “Social Enterprise for the Development of Kudi Chin Community.” This will help develop the Kudi Chin community and provide smart community management that leads to a sustainable community.
  • Personal level:
    The reality TV show “Win Win WAR Thailand” is a business plan competition that identifies and encourages the best social entrepreneurs who apply business mechanisms to solve social and environmental problems. Support start-ups to grow into successful businesses. In 2018, 100 teams were selected to be on the show. Only 20 teams made it to the market test round where they received business advice from experts and this program Win Win WAR Thailand received the 33rd Golden Television Award for the best game show program category.

Building Cooperation between ASEAN Countries
ThaiBev sponsored the “9th Social Business Day 2019”
Joint-hosted with Professor Muhammad Yunus, PhD, a Bangladeshi economist and 2006 Nobel Peace Prize. This regional conference was hosted under the concept of “Making Money is Happiness, Making Other People Happy is Super Happiness” with more than 1,500 participants from 58 countries. The event marked an important step for C asean to build a global social enterprises network as C asean was invited to be a founder of the Thailand Corporate Action Tank in Professor Muhammad Yunus’s network.
ThaiBev collaborated with the United States Embassy to organize the “Young Southeast Asian Leaders Initiative (YSEALI) Summit”
Under the concept of “Advancing Partnership for Sustainability” with 150 ASEAN youth leaders who have previously participated in YSEALI by the United States government. The summit aimed to develop leadership skills, promote knowledge sharing between new generations in the region, and inspire strategies and ideas for handling the complicated challenges faced by ASEAN countries in terms of politics, society, economy, and the environment. In addition, the sustainable development project contest “Advancing Partnership for Sustainability” which has led to real action in different countries in the ASEAN region. The three projects that received awards include:
  • We-Able, a project that provides training and job opportunities for the disabled in the Philippines.
  • Sex(z), a digital platform for appropriate understanding in sex education.
  • Identify Identity, a project that promotes development of skills and wellbeing of stateless people in Malaysia.
C asean Consonant
This is the first band that brings together ten music experts from ASEAN countries to form a band playing the national instruments from each country and conveying ASEAN music as fun and harmonized as one, while maintaining the uniqueness of each national music as well. In 2019, the C asean consonant band was honored to perform at the opening of the 34th ASEAN Summit in Bangkok and the 52nd anniversary of the establishment of ASEAN, including the opening of the New ASEAN Secretariat Building in Jakarta, Indonesia.

Personnel Development
ASEAN Management Development (AMD) 2019
This is a training program for executives of the ThaiBev Group. The purpose is to prepare the executives to be business leaders of the ASEAN region through courses that enhance their business skills and management of international teams, increase their work efficiency in the digital age, and achieve the ThaiBev 2020 vision. In 2019, 28 executives from Thailand, Malaysia, Myanmar, and Singapore participated in the AMD program.
ASEAN Day Goes to School Activity
This is a cooperation between the ASEAN Secretariat, ThaiBev, and C asean to promote knowledge and understanding about ASEAN countries for Thai youth. It aims to develop Thai students to become quality members of the ASEAN community in the future under the concept of “Enforcing Partnerships for Sustainability.” In 2019, Patumwan Demonstration School, Srinakharinwirot University was chosen to be the first Thai school to join the ASEAN Day Goes to School activity.

Overview of Educational Projects in 2019

In 2019, ThaiBev contributed
1,112 scholarships
to employees’ children totaling
6,891,000 baht

There were over 300 participants in the
OTOP Junior project
covering 76 provinces in the country
Through over 500,000 baht, the OTOP Junior project has sponsored youth entrepreneurs from
21 provinces and 22 schools
to develop logo packaging, marketing, and field trips
Tham Ma Kha Khai project
has generated income of over 900,000 baht
for schools in 283 subdistricts,
137 districts and
47 provinces

7 special-needs children schools
in 6 provinces
The Beta Young Entrepreneur
project has initiated about
30 businesses
each year to enhance entrepreneurial skills The simulated business project has encouraged aspiring business people and increased sales and marketing channels for company beverages through the Sale Market activity, which is organized 6 times a year
The simulated business project (EISA)
is a learning and operating space for
over 3,000 university students
who are interested in retailing as well as enabling
200,000 students
to buy cheaper-than-market-price products each year
The Chang U Champion Cup
football competition is a platform for over
600 football players
16 universities
to improve their skills without dropping out of the educational system