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ThaiBev is actively involved in national sports. Support has been provided for more than 15 different kinds of sports, and through strong cooperation ThaiBev’s athletic development program has been operated for more than 20 years. This program aims to create opportunities for youth in the country, to create a proper foundation in athletics, and to develop their abilities to become professional athletes. The slogan for ThaiBev’s young athletics programs is “Give Opportunities through Sports, Create Values with Sportsmanship.”
ThaiBev Football Academy
ThaiBev’s football skills training and development program, for youth from six to 18 years old, is the largest free football training center in Bangkok. It operates according to international standards for more than ten years since its opening. The center promotes physical and mental health, in addition to creating a chance for passionate young footballers to become future professionals. In total, more than 500,000 youth have been trained at this center. In 2018, more than 70,000 youth participated.

Len Mai Lerk Campaign
In 2019, Chang Beverage, in collaboration with the Football Association of Thailand under Patronage of His Majesty the King, launched the campaign #Len Mai Lerk in support of the Thai football industry. This partnership is a great collaboration between a business organization and Thailand’s national football organization. In the campaign, football players, trainers and legendary Thai football personalities are invited to share their stories and dedications before becoming professional and national team football players. ThaiBev committed to join forces to wholeheartedly cheer for their team. The campaign’s slogan was “Chang Suek Never Stop, and we, Chang Suek No. 12, will never stop supporting the team.”

Chang Mobile Football Clinic
The first mobile football training program in Thailand is entering its seventh year. The project has collaborated with 140 communities, in more than 66 provinces, providing free football training to young people. The objective is to offer opportunities to youth throughout the country. Each year more than 10,000 young athletes are selected to participate in intensive football skills training at the ThaiBev Football Academy Training Center. This one-week intensive course inspires aspiring footballers and shows them the path to become professional football players in the future.

Assumption College Thonburi’s
White Elephant Project ThaiBev has collaborated with Assumption College Thonburi for more than ten years now. The school provides free scholarships that include food and accommodation. ThaiBev provides a budget that allows for the football training to be conducted by well-known coaches, and sponsors competitions throughout the year to help promising athletes achieve their dreams of becoming professional footballers. At least 250 footballers have gone on from this program to compete at various levels of professional Thai football, making the Chang White Elephant project of the Assumption College Thonburi a famous football academy at the youth level. Through the scholarship training program, Assumption has developed a reputation for consistently producing talented professional footballers.

Chang Football Community
This regional football skill training center’s collaboration with five different communities in remote areas of five separate provinces is another important project. ThaiBev has supported this program for more than five years. Currently there are more than 400 youth enrolled, with more than 50 trainers and staff joining the project. ThaiBev sponsors the football training, equipment, and sports beverages. It has continuously supported the education of youth, in topics such as nutrition. Training is conducted by well-known, licensed coaches.

Youth Long Boat Commentator
Since its inception in 2014, ThaiBev’s Youth Long Boat Commentator Project has worked to preserve this tradition, and the skill of long boat commentating in Thai society. More than 1,000 young people from across Thailand, between the ages of 8-15, have participated in the project. Youth are given the opportunity to learn about long boat commentating from professional commentators. More than 15 young people so far have gone on to become professional commentators, carrying on this charming feature of traditional long boat competitions.

Golf is one of the most popular international sports. It requires concentration, calmness, and expertise. Recognizing golf as a sport that can help develop desirable traits that can also benefit society, ThaiBev sponsors projects for aspiring youth to become professional golfers; through three main projects from beginner level to professional.
  • Chang Thailand Junior Golf Circuit
    This is a golf competition that operates with professional standards. It is designed to build the foundation for youth to become professional golfers. The competition is divided into three age groups: 8-12 years old, 13-18 years old, and 19-21 years old.
  • Chang Thailand Junior Golf Clinic
    This is a golf training clinic under the supervision of world-class trainers for more than 10 years. Talented youngsters from the Chang Thailand Junior Golf Circuit between 13-18 years are selected to join. The clinic’s training system is divided into three levels and opens seven times a year.
  • ThaiTalent Golfers
    This is a project to identify young golfers with outstanding skills, through competitions and the clinic. It strengthens the potential of these young golfers to develop into world-class professionals in the future.

ThaiBev ThaiTalent
To create a database of ThaiBev’s athletic development programs and communicate activities in a timely manner, ThaiBev has created the following different online media formats:
  • The website www.thaibevthaitalent.com provides information about ThaiBev’s athletic development programs and comprehensive reports on ThaiBev’s athletic activities.
  • The Facebook page “ThaiBev ThaiTalent” is a social media platform for the entire youth athletic development project. It helps to expand participation amongst target groups and raise awareness of the programs. Currently it has 150,000 followers.
  • Live events on ThaiBev ThaiTalent’s Facebook page, called ThaiTalent Talk and Girl On Ground, creates enthusiasm and joy for and increased knowledge about sports.

Commitments and Achievements
In addition to creating opportunities for young athletes to become professionals, ThaiBev has been successful in establishing networks and creating positive role models for society.
  • Building Role Models
    ThaiBev creates role models in the sports industry who can inspire the future generation. The training programs promote the qualities of determination, discipline, sportsmanship, and living an exemplary life. The training programs promote the qualities of determination, discipline, and sportsmanship. More than 20 athletes from ThaiBev training programs have gone on to professional success, such as Pipob On-Mo, former footballer of Chonburi FC and the Thai national team, who is now a professional coach. Pipob received various accolades from the club and professional football circles. “To get where I am today, I had to work hard, and harder than others,” he said.
  • Networking
    With its athletic development programs, ThaiBev has built a strong network with the cooperation of more than 200 agencies, both public and private, and more than 8,000 related personnel. This network makes the projects run efficiently, cultivates friendship, and leads to achievements in various fields within the organization, as well as creating overall benefits for Thai society.
Moving Forward
2019-2020 2025
  • Offer football skills training opportunities in 66 provinces
  • Increase participation by 5%
  • Increase awareness and project quality by 80%
Offer football skills training opportunities in 77 provinces

youth development for professional athletes
Type of Sports Career level (person/year)
Football 73
Golf 26
Long Boat Youth Commentator 4
Total 103
Youth development for professional athletes
5% increase
2020 2025

Role Model
Youth development for professional athletes
2019 2020-2025

Received support to improve their skills
20 people

In support for athletic development programs annually
5% increase

Expanding Networks
2019 Target for 2020-2025
  • Collaborated with more than 200 public and private agencies
  • Collaborated with more than 8,000 key personnel in the sports industry

Increase network strength
by 10%

  • Collaborate with more than 250 public and private agencies
  • Collaborate with more than 9,000 key personnel in the sports industry
Note: Data about professional athletes is based on ThaiBev’s project for youth development only.