ThaiBev has adopted the Sufficiency Economy Philosophy (SEP) as a guideline in business management, following the first royal command by His Majesty King Vajiralongkorn Bodindradebayavarangkun to “Continue, Sustain and Develop the Legacy”, inherited from the initiatives of His Late Majesty King Bhumibol Adulyadej. This has driven the organization towards sustainability, in tandem with the United Nations Sustainable Development Goals (UNSDGs). The company has also incorporated an ESG framework—environmental responsibility, a network of business alliances in all sectors throughout the value chain (social), along with good governance principles and the company’s code of conduct-as an important strategy to drive operations and help society. This approach has enabled us to build on successful results by establishing good relationships with all stakeholders, with the goal of becoming a stable and sustainable leader inASEAN’s food and beverage sector.

ThaiBev plans its Corporate Social Responsibility projects, which are guided by top executives and led by the CEO, in three phases: short, middle, and long terms. Directors and employees are encouraged to participate in volunteer activities and all forms of public charity. Many working groups within the company are also dedicated to community development projects. These efforts are divided into two parts:

• At the corporate level, they comprise a department dedicated to community development programs; a group that aims to enhance quality of life and help the environment; an external affairs group; a Thai talent project group; a group supporting arts and culture, and C asean; a group from human resources; and a group from corporate communications.
• At the local level, there are public relations and environmental groups in each factory, which work in tandem with those at the corporate level. Each agency coordinates and runs the projects it has initiated, in cooperation with various groups in society.