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Regional Engagement
ThaiBev has always striven to build cooperation in the region. Through a neutral platform, C asean, the company aims to build collaboration in the areas of business, talent development, and Arts and Culture. Through engagement with the diplomatic community, business leaders, as well as young people across ASEAN, ThaiBev endeavors to contribute towards a sustainable future for the region.
Sustainability Expo 2022 (SX 2022)

Promoting cooperation between the public, private sectors, civil society, and academics more than 300,000 people and agencies from more than 20 countries to drive ongoing projects and create participation in sustainable development.
Example achievements of SX2022

100 Organizations
400 Speakers

277,023 People
Visited SX2022

7days expo occupying
more than 40,000 Square meters.

126 Restaurants
and shops in the organic market
earned 18.6 million Baht

294 Shops
and sustainable businesses
earned 9.3 million Baht
2022 Highlight

Visit Sustainability Expo website

Sustainability Expo 2022 (SX 2022) Sustainability Expo, The largest sustainability exhibition in Asia, has been organized for three consecutive years on the concept of “Sufficiency for Sustainability” with the aim to introduce the Sufficiency Economy Philosophy (SEP) according to the royal initiatives of His Late Majesty King Bhumibol Adulyadej The Great, as the core value for sustainable development activities in the region.

Running from 26 September to 2 October, 2022, SX 2022 spanned over 40,000 square meters at the Queen Sirikit National Convention Center in Bangkok. Five leading business organizations in sustainability development collaborated on the event, namely ThaiBev, PTT Global Chemical (GC), Thai Union Group, SCG, and Frasers Property.
SX 2022 was divided into seven main zones:
Beyond the exhibitions, SX2022 aimed to serve as a call for action to young people. Hence, several hands-on contests related to sustainable development such as Trash to Treasure Art Contest 2022, SX2022 Hackathon, TSX Youth Award Program 2022.
Key Projects
Win Win WAR Thailand Season 4
A total of 575 teams expressed interest in competing. This show has over 2.1 million views.

Win Win WAR OTOP Junior
Launched in 2022, the TV show gives students between the ages of 9 and 14 the opportunity to turn their business idea into reality. The show received over a hundred applications.

ASEAN Artist Residency Program
In 2022, an artist from Vietnam, Ha Ninh Pham, expressed his perspective on ASEAN society and culture through a piece called “Mother Map”, which was displayed at the ASEAN Arts Gallery.

C asean Forum
In 2022, three talks were held, “Reopening >> Recovery >> Resilience of ASEAN”, “ASEAN Plus: Stronger Together”,vand “Sustaining Sustainability: How and Who?”, with more than a thousand participants from all continents in person and online.

C asean Vietnam
C asean officially inaugurated its Vietnam branch at the Melia Hotel in Hanoi. It is a place where people in the Hanoi region come together to discuss and learn, exchange innovation, and cooperate to develop their communities sustainably.