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Preservation of National Arts and Culture
ThaiBev cooperates with Arts and Cultural projects with the aim of “bringing Thainess to the world.” The company believes that artistic and cultural activities can create the sources of income for communities and can serve as effective tool to convey the sustainability concept.
ThaiBev’s strategies to connect networks and stakeholders are preservation, sustainability, creating value, and collaboration. These are integrated into the four Arts and Culture working groups, namely visual arts, music and literature, culture and traditions, and temple and religion.

Projects to Preserve National Culture
In 2022, ThaiBev provided more than 143 million Baht to preserve Thai culture and inspire projects related to Thai culture.

Leica M10-P Limited Edition camera auction project to commemorate the 2019 Coronation
The total donation given to the 22 charities was around 220 million Baht.

Bangkok Art Biennale (BAB)

Recognizing the value and importance of contemporary art, the Bangkok Art Biennale 2022 offers more than 200 works by 73 leading contemporary artists from 35 countries.

DEK BAB provides opportunities for young volunteers to become ambassadors, connecting Thai and international artists with visitors. The project created employment with a total of 4.5 million Baht.
Water Festival 2022 and River Festival 2021

7 years of proven results

Now reaching communities in 6 provinces in 4 regions 200,000 people on average (pre-COVID) visited the two festivals in Bangkok each year

100 Young Cultural Hosts developed since 2014, with 39 scholarships granted to those who satisfied the criteria

2.5 million reach of online influencers’ pages to promote community food and crafts during lockdown

4.15 million Baht the highest revenue ever generated for communities from the two festivals (Bangkok 2018)

2.22 million Baht generated for communities in 6 provinces from the Water Festival in April 2022

After promotion of a walking tour around the Kudeejeen neighborhood at the Bangkok Water Festival in April 2022, community-based tourism visitors to the area increased sixfold in May 2022 compared to March 2022.

The Clean-Klong activity helps to ensure the sustainability of communities along the Chao Phraya River, with 194 volunteers this year participating in cleaning the waterways.