Throughout 2021, ThaiBev has embarked on the next phase of its evolution with a business transformation program known as PASSION 2025, which is defining the company’s goals over the first half of the current decade. Through PASSION 2025, ThaiBev is determined to accelerate its efforts to grow new business opportunities, strengthen its competitive advantages, unlock the full value of potential opportunities, and continue to pursue meaningful sustainability initiatives under its mission of “Creating and Sharing the Value of Growth” with stakeholders. ThaiBev aims to be the leading beverage company in ASEAN, making positive, tangible contributions both to the environment and society.