ThaiBev Sustainability 2021

Home / Social

CARING AND SHARING, CREATING VALUES FOR SOCIETY

Thaibev remains committed in our strategic goal to be “Always with you.” We do this by implementing programs to improve the quality of life of our stakeholders and the general public as everyone could be our customers. The programs are organized into five key pillars Education, Public Health, Sports, Arts & Culture, and Community Development. ThaiBev embraces the Sufficiency Economy Philosophy and the 17 UN SDGs and has a mission to "Creating & Sharing the Value of Growth for a Sustainable Future". ThaiBev spent over 300 million THB to initiate many collaborative platforms, as well as projects and activities, all of which have had a substantial impact on society. Our key contributions are for improving the quality of life and well-being of people in various communities. Most of efforts are integral to ThaiBev's core business and provide mutually beneficial relationships for stakeholders and empowers people to have opportunities in reaching their potential.

CSR PRIORITIES & KPIS

1.INCREASE HOUSEHOLD INCOME AND IMPROVE QUALITY OF LIFE
ThaiBev commit to increase purchasing power and promote self-reliance to generate more income of local communities & youth population for 3 goals.

To Improve local communities of life through “Pracharath Rak Samakkee & Chumchon Dee Mee Roy Yim"social enterprises that have network in 76 provinces with1 at national level through 3 key activities; agriculture, value added activities, and community-based tourism in collaboration with government sectors.Resulted in establishment of nearly 100 social enterprises nationwide.
To create a new generation of socially conscious entrepreneur. Beta Young Entrepreneur project and the Education Institute Support Activity (EISA) provide opportunities and funding for students in university to explore business ventures driving entrepreneurial to become a great startup.
To promote lifelong learning opportunities.ConnextED brings applied education to the curriculum to 263 schools nationwide, provide skills in trading and entrepreneurial skills.

BUSINESS BENEFIT KPI	SOCIAL / ENVIRONMENTAL BENEFIT KPI
(1) ThaiBev’s social enterprises network increase the income of more than 4,200 communities and more than 99,000 household to increase brand awareness and led to product purchasing power in the area	(1)ThaiBev’s social enterprises network and Chumchon Dee Mee Roy Yim, initiate 1,353 projects increase household income in the community by 337 million in 2021, accumulated more than 1.6 billion THB (Cumulative number since start of project).
(2) Grew potential recruitment pool for ThaiBev staff by more than 1,000 people annually through Beta Young and EISA programs.	(2) Maintain number of social enterprises supported by ThaiBev by 78 social enterprises companies.
(3)Create corporate brand exposure successfully reach more than 70,000 students and people from 263 schools across country through ConnextED program.	(3) Beta Young entrepreneur program generated 40 new businesses with around 5,000,000 THB income to students participating in the project annually.
(4) Business Partners: Increased in number of business partnership by 30% in 2021	(4) More than 70,000 students and people in communities engaged in trading skills development program.
(5) ThaiBev received ASEAN's Top Corporate Brand Value 2021 from Sasin Business School, Chulalongkorn University.	(5) Connext ED program maintain engagement relationship with student in 263 schools due to the COVID-19.
(6) Employee Engagement: Engagement Score of employees, who responded positively to community projects, reach almost 80% in 2021.

2.IMPROVE PUBLIC HEALTH AND WELL-BEING IN ORDER TO FOSTER GOOD CITIZENSHIP
In the crisis of global infected disease (COVID-19), ThaiBev support employees, suppliers, partners and the public health of the wider community. ThaiBev established a COVID-19 Situation Room to ensure direct engagement and extensive, active outreach on the many challenges raise by the pandemic, from maintain supply chain continuity to extending assistance on vaccination drives. ThaiBev collaborated with the The Bangkok Metropolitan Administration, The Thai Chamber of commerce, private sector business partners and hospitals to support the establishment of out-of-hospital COVID-19 vaccination centers. ThaiBev ensure our production lines of necessary protective items such as alcohol spray, alcohol gel, alcohol pads, surgical masks, N95 masks .ThaiBev operate the COVID-19 RT-PCR Test Center with both technologies from Korea Bioneer Group and Switzerland Roche Cobus System.ThaiBev keep support sports promotion program to boost health of employees and public to maintain immunity level.

BUSINESS BENEFIT KPI	SOCIAL / ENVIRONMENTAL BENEFIT KPI
(1) Business continuity: 99% of ThaiBev employees completed and more than 5,600 suppliers and business partners got vaccinated at the vaccination centers support by ThaiBev.	(1)ThaiBev financially support medical equipment, and other basic health needs by donated 1,400,000 liters of alcohol, more than 9,300,000 surgical masks and more than 240,000 N95 marks to medical personnel, government agencies, the private sector and business partners.
(2) Brand awareness: Strengthened corporate brand awareness through public health and well being program the awareness rate raised up to 100% as we supported various stakeholders during the COVID-19.	(2) Donate medical equipment and COVID-19 antigen test kits worth over 10,200,000 THB to a field hospital that treat for COVID-19 patients
(3) ThaiBev also cooperate with the COVID-19 RT-PCR Test Center to ensure 100% of employees and business partner tested for COVID-19.	(3) Supporting the fund for fighting COVID-19 for 12,000,000 THB.
(4) ThaiBev strongly determine to support the Thailand Supply Chain Network (TSCN) and their SME network to share and help each other in this pandemic.	(4) Supporting the Provision of COVID-19 Insurance for Medical Personal as well as 274,000 related personnel across the country.
	(5) ThaiBev in collaboration with the Thai Chamber of Commerce, the Bangkok Metropolitan Administration, Chulalongkorn Hospital, The Thai Red Cross Society, RAMA IX Hospital and Fraser property support the establishment of 4 vaccination centers.

3. EXPANDING PARTNERSHIPS, EMPHASIZING ON ON THE COUNTRY AND ASEAN COLLABORATION FOR SUSTAINABLE DEVELOPMENT
ThaiBev believes that partnership is crucial in creating collaboration to empower people to brainstorm, innovate, and manage crisis together. Despite COVID, ThaiBev continues to collaborate with our stakeholders to create value.

1. At national Level:
- 1.1) To uplift standards of our suppliers, ThaiBev founded Thailand Supply Chain Network (TSCN).
- 1.2) To raise public awareness on sustainable development, ThaiBev has launched “Thailand Sustainability Expo” which was adapted to hybrid format during COVID.
- 1.3) To foster social entrepreneurship, ThaiBev initiated “Win Win WAR Thailand” in reality TV show & online formats.
2. At international level:
Through C asean, ThaiBev collaborates with international agencies to foster sustainability, youth development and cross-cultural understanding.
- 2.1) In 2021, C asean joined US Embassy to host educational program on Smart Cities.
- 2.2) On youth development, C asean joins ASEAN Secretariat Office to launch ASEAN Future Leaders Award.
- 2.3) To foster cross cultural understanding, C asean launched an online ASEAN Traditional Music Challenge to support musicians’ livelihood during COVID period.

BUSINESS BENEFIT KPI	SOCIAL / ENVIRONMENTAL BENEFIT KPI
(1) Brand awareness: Enhanced ThaiBev’s corporate image in sustainability with > 5 million views of Thailand Sustainability Expo 2021, and > 24 million views of Win Win WAR program across 8 countries.	(1) Collaborated with 54 sustainability partners to jointly raised awareness on sustainability issues, with >127,000 people participated in online events of Thailand Sustainability Expo 2011 (TSX 2021)
(2) Business continuity: ThaiBev and TSCN work together to support multiple stakeholders during COVID pandemic and have reached 5,600 suppliers and business partners through alcohol gel & face mask distribution, early vaccination program, and assess preparedness for any potential crisis to ensure minimal disruption to our partners’ business operations.	(2) Increase amount of PET recycling to 1,803 tons/year through closed-loop packaging management.
(3) Cost savings: ThaiBev works with stakeholders in the packaging value chain to ensure sustainable packaging management and resulted in 3,188 tons of PET packaging recycling and THB 36 million in packaging cost savings in FY2021.	(3) Increase amount of single-used plastic recycling in Suphanburi province by 4X from 18.25 ton/year to 73 ton/year through prize funding winner of Win Win WAR program 2021.
(4) Business Facilitation: Thailand Supply Chain Network has launched a digital platform to facilitate communication & transactions of our members, with current registered users of more than 700.	(4) Raise awareness of 60 middle-managers in public & private sectors on the topic of smart cities (5) Promote the work of ASEAN traditional musicians to online audience with reach of >580,000 and engagement of >86,000.

TYPE OF ACTIVITIES & CONTRIBUTIONS

TYPE OF CONTRIBUTIONS	TOTAL AMOUNT (BAHT)
Cash Contribution	425,981,641 Monetary Units
Time: employee volunteering during paid working hours	3,571,568 Monetary Units
In-kind giving: product or services donations, projects/partnerships or similar	80,721,653 Monetary Units
Management overheads	2,727,788 Monetary Units