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Pracharath Rak Samakkee Project
The Pracharath Rak Samakkee Project is a major economic initiative of the government in which the government sector, led by General Anupong Paochinda, the Minister of the Interior, has joined forces with the private sector, led by business executives such as Thapana Sirivadhanabhakdi, the President and CEO of ThaiBev, to support community-based social enterprises across Thailand.
The goal of project, “Generating Community Income, Making People Happy,” is a collaborative effort that embraces the current monarch’s policy of “Continue, Sustain, and Develop” His Majesty the Late King Rama IX’s Sufficiency Economy Philosophy (SEP), and which applies a framework of “Understanding, Accessing, and Developing,” in accordance with the 17 United Nations Sustainable Development Goals (UNSDGs), to improve income-generating opportunities for local communities.
Pracharath Rak Samakkee Social Enterprise (Thailand) Co., Ltd., the central company of the Pracharath Rak Samakkee network, operates under the concept of “social enterprise” in 76 provinces across Thailand. The project enhances collaboration among five sectors – the public sector, the private sector, the academic sector, the civil society sector, and the people – and follows policies that are consistent with SEP by taking into consideration local conditions and upholding good values as operating principles. The important strategies and action plans follow one goal under three categories and five processes, and are disseminated to 76 provinces across the country.
Impact Created


(99,828 households)
Number of communities participating in regional projects
North 1,024
Northeast 929
Central 1,195
South 1,074

The total income created from projects