Pracharath Rak Samakkee Social Enterprise (Thailand) Co., Ltd. and its networks including the Thailand Textile Institute visited local communities and offered training on textiles, formats, colors, and value-added techniques to enrich the value of “Yaam”
(Thai rucksack) for consumers. Famous national designers such as ASAVA Tube
Gallery also volunteered, along with other local designers. They sought to improve formats, textile techniques, processing methods, and marketing.
Additionally, distribution channels increased to reach more domestic and international consumers. The project also participated in events such as the OTOP exhibition, Baanlaesuan Fair, and Hong Kong Fashion Week & Trade Fair 2019. Online channels include the “SaraphadSabphasilp”.
This inevitably helped with community growth. Participating members in the project currently consist of 3,064 people from 39 communities in 18 provinces nationwide. This year alone generated revenue of 5,571,195 baht for the community.