ThaiBev Sustainability 2020

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SUSTAINABILITY REPORT 2020

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Sharing the Value
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Pracharath Rak Samakkee Project

The government initiative “San Palang Pracharath” assigned Mr. Thapana Sirivadhanabhakdi, the President and CEO of Thai Beverage Public Company Limited, as the head of the private sector working group for the Local Economic Development Pracharath Committee. The project’s aim, “Generating Community Income, Making People Happy,” requires collaboration among all parties. This concept applies King’s concept to “Continue, Preserve, and Build Upon” and the concept of a Sufficiency Economy, along with his philosophy of development, which involves “Understanding, Accessing, and Developing,” as a framework to drive Thailand to adopt the 17 United Nations Sustainability Goals (UNSDGs), which lead to sustainability.

Pracharath Rak Samakkee Social Enterprise (Thailand) Co., Ltd. which coordinates partnerships with the “Pracharath Rak Samakkee” network, operates under the concept of “Social Enterprises” across 76 provinces, connecting the operations of 5 partners. These include public sector, private sector, academic sector, civil society sector, and the people.

This seeks to drive Thailand’s social innovation. Pracharath Rak Samakkee applies the concept of the Sufficiency Economy by using locations and honest livelihoods as operating principles. The important strategies and operational plans follow 1 target, 3 categories, and 5 processes, disseminating to 76 provinces across the country.

The Hospital Food Safety Project

In collaboration with the Ministry of Public Health, Ministry of Interior, Ministry of Agriculture and Cooperatives, Ministry of Commerce, universities and the “Pracharath Rak Samakkee” network as a coordinator, the project finds safe raw food material sources within the province and nearby provinces, brings together farmers as a group, collects raw food materials, and delivers food to participating hospitals. The goal is to generate income for area farmers and social enterprises so they have a market for safe and sustainable vegetable and fruits. Ultimately, people throughout the country will be healthier when consuming quality and standardized products.

Currently, the “Pracharath Rak Samakkee” network in 34 provinces delivers safe agricultural products to 42 hospitals nationwide, generating more than 133,891,936.17 baht. Communities have increased their total revenue to 70 million baht this year alone.

Thai Handicraft Pakaoma Project

In late 2019, the Thai Handicraft Pakaoma Project collaborated with EISA (Educational Instituted Support Activities) to initiate the Creative Young Designer Project. This project encourages the exchange of know-how between hand-woven Pakaoma communities and fashion students from various universities. The goal is to develop new products that meet consumer demand.

Successful projects include:

Thai Fabric Mix It Happen Showcase in collaboration with the Value-added Roi Rak Social Enterprise, Tambon Hong Hae, Roi Et Province and Faculty of Fine Arts, Bangkok University.
The New Story of Baan Nammorn Showcase in collaboration with Nammonjaesorn Social Enterprise, Tambon Chae son, Lampang Province, and Design and Fashion Business Department, Faculty of Fine Arts, Dhurakij Pundit Universit.

To date, 26 communities have participated in the project, generating total revenue of 145,189,900 baht. This year alone saw communities generate revenue of 17 million baht. For more details, please visit https://th-th.facebook.com/pakaomaPRS

Sapai Sainaew Project (Local cloth for bags and straps)

Pracharath Rak Samakkee Social Enterprise (Thailand) Co., Ltd. and its networks including the Thailand Textile Institute visited local communities and offered training on textiles, formats, colors, and value-added techniques to enrich the value of “Yaam” (Thai rucksack) for consumers. Famous national designers such as ASAVA Tube Gallery also volunteered, along with other local designers. They sought to improve formats, textile techniques, processing methods, and marketing.

Additionally, distribution channels increased to reach more domestic and international consumers. The project also participated in events such as the OTOP exhibition, Baanlaesuan Fair, and Hong Kong Fashion Week & Trade Fair 2019. Online channels include the “SaraphadSabphasilp”. This inevitably helped with community growth. Participating members in the project currently consist of 3,064 people from 39 communities in 18 provinces nationwide. This year alone generated revenue of 5,571,195 baht for the community.

Pracharath Rak Samakkee Social Enterprise (Thailand) Store

The store is located at CW Tower, Ratchadapisek Road, Huay Kwang, Bangkok. The store was established as a central exhibition center to permanently distribute local products from Pracharath Rak Samakkee Network. Besides selling in the store and through a Facebook page(https://th-th.facebook.com/prsthailand.official/) , the store also gets in touch with big organizations to produce made-to-order souvenirs for seminars, activities, and New Year’s baskets. This year alone generated revenue of more than 5 million baht for the community.

“Ready-to-Mill” Household Rice Miller Project

The innovation development program, the “Ready-to-Mill,” a household rice miller, has been in operation since 2017. Its aim is to create a supply chain based on a new marketing channel for farmers, one that allows them to sell native rice varieties directly to consumers at a higher price than via traditional sales. The initiative also encourages farmers to develop their production skills, including rice drying, selection, packaging, and transportation, in order to ensure quality before delivering products directly to consumers. This creates direct income for the farmers. Pracharath Rak Samakkee Social Enterprise (Thailand) Co., Ltd. and Natrawee Technology Co., Ltd. developed a mutual plan to research, develop, produce, and distribute the first 150 units of household rice miller. So far, total sales are 148 units. Currently, a prototype of the second model, which is lighter and more compact, is being developed, with a plan to roll it out in October 2021.

Commitments and Achievements

The Pracharath Rak Samakkee project developed and distributed local products during the COVID-19 pandemic to help well-equipped communities from the Pracharath Rak Samakkee network nationwide as well as communities from “A Good Community with Smile” Project generate income through product sales on Facebook under the name “Saraphad Sabphasilp” (the name changed from Sapai Sainaew) https://www.facebook.com/SaraphadSabphasilp in April and May.
Pracharath Rak Samakkee Social Enterprises network has initiated 1,293 projects in the 3 categories of agriculture, value-added activity, and community-based tourism, and helped to increase household income in the community by 1.4 billion THB, with more than 96,000 beneficiary households (cumulative number since start of project).
“Hand-woven cloth, Chiang Rai” was awarded the THAILAND TOP SME AWARDS 2019 in the category of “Excellent Social Enterprise for Local Wisdom.” This award is given to SMEs with outstanding operations to become role models.
Creating 152 “Local Business Developers” as a new generation of community developers. They work in their hometowns alongside the 72 committees in the Pracharath Rak Samakkee network nationwide. After the project was completed, 16 business developers had outstanding performances and could build upon existing their work in the districts. The districts include Mae Cham, Chiang Mai; Laem Sing, Chanthaburi; Khong Chiam, Ubon Ratchathani; Kuan Khanun, Phatthalung; Mueang Nong Khai, Nong Khai; Ao Luek, Krabi; and Phrom Khiri, Nakhon Si Thammarat, etc.

Moving Forward

During the past year the Pracharath Rak Samakkee project has continued developing the root economy, which includes 3 steps as follows:

Create foundation and network
(2016 – 2019)
This began with the formulation of a network framework and mechanism design through the establishment of the Pracharath Rak Samakkee Social Enterprise covering all 76 provinces and the Pracharath Rak Samakkee Social Enterprise (Thailand) Co., Ltd. Each province launched practical projects in parallel with national projects. The Business Development Institute for Society Foundation was also established to drive social enterprise across the country. 2019, Pracharath Rak Samakkee Social Enterprise (Thailand) Co., Ltd. and all 76 Pracharath networks registered as social enterprises—“Social enterprise that does not intend to share its profit to equity holders or shareholders”—from the Social Enterprise Promotion Division, Department of Social Development and Welfare, Ministry of Social Development and Human Securit
Create success in every province
(2020 – 2022)
Encourage the Pracharath Rak Samakkee Social Enterprise network in each province to build a model of success in 3 areas, namely agriculture, value-added products, and community-based tourism, and to pass on and exchange know-how to network members. The main goal is to create a business network from the community level to the national level. Within 2 years after COVID-19 dwindling down, the project aims to connect all operations from every sector and 50% of the robust provincial.
Further develop and expand
(2023 – 2026)
Create opportunities, transfer know-how, and expand the success of community businesses to national and global levels. Besides expanding to provincial working groups, the project will also connect to the Foundation of Social Enterprise Development of Thailand to gather know-how in various projects for mass distribution through different channels, such as seminars and events, to communicate with domestic and international networks. The goal is to build upon successful cases and to apply their methods to future projects.

ThaiBev 2020 Sustainability

ThaiBev
2020 Sustainability