Message from the President and CEO
Thai Beverage Public Company Limited (“ThaiBev”) is committed to becoming a stable and sustainable ASEAN leader, and has resolved to emerge “Stronger than Ever” from the unprecedented COVID-19 global pandemic. This commitment has inspired our efforts throughout the unexpected challenges of the past year and will lead us to continued sustainable success.
Vision 2020, which emphasizes the 5 pillars of Growth, Diversity, Brands, Reach, and Professionalism, has propelled us to become a stable and sustainable ASEAN leader. We are proud to say that ThaiBev has grown from a Thai company to become a regional leader, with a diversified revenue stream and product portfolio, and group synergy.
ThaiBev is embarking on the next evolution of the company through a business transformation program known as PASSION 2025, which will propel the entire organization for the first half of the next decade. Through PASSION 2025, ThaiBev is determined to accelerate on building new businesses, strengthen our competitive advantages, unlock value of our potentials, and continue to pursue our sustainability mission of “Creating and Sharing the Value of Growth” with our stakeholders.
ThaiBev is inspired by our late King, His Majesty King Bhumibol Adulyadej The Great’s Sufficiency Economy Philosophy (“SEP”), and our effort is guided by His Majesty King Maha Vajiralongkorn Phra Vajiraklaochaoyuhua first royal command that His Majesty is determined to preserve, sustain, and enhance this legacy. The United Nation’s 17 Sustainable Development Goals (“SDGs”) have also contributed to framing our goals. The SEP principles and the SDG targets have enabled us to take meaningful actions to help address the world’s most pressing environmental, social, and economic challenges as outlined by the UN’s 2030 Agenda for Sustainable Development. At the strategic level, ThaiBev has started harnessing our own potentials to develop business solutions that enhance our positive contribution to the SDGs.
The emergence of COVID-19 pandemic has inspired us to build new capabilities to maintain our business operation by launching ThaiBev Situation Room (TSR) to ensure employee wellbeing, business continuity, and maintain supply chains. The COVID-19 pandemic further underscored the importance of having robust digital platforms and systems, in terms of employee, customer and partner interfaces, capabilities that ThaiBev will continue to improve. The public health crisis has also led ThaiBev to examine more closely on the issue of resource scarcity and the importance of business agility. ThaiBev thus established Prolab Vibhavadi Medical Technology Clinic for COVID-19 testing to provide medical services to employees and the public. By adjusting to any circumstances speedily, ThaiBev will not only be able to retain our business accomplishment, but also be better positioned to uphold our long-stated mission.
ThaiBev has remained steadfast in sustaining our environmental and social commitments. Climate change remains an important battle, connected to various issues the world faces recently. ThaiBev continues investing in renewable energy and contribute to bolster the welfare and income of local communities. This is achieved through contributions to education, public health, sports, art and culture, and community development – all areas ThaiBev engages in. ThaiBev partnered with another DJSI Industry Leader to mass produce and distribute alcohol sanitizer to hospitals and local communities throughout Thailand. These collaborative efforts will increase as ThaiBev honors our membership and pledges to the UN Global Compact.
Furthermore, ThaiBev looked toward cross-industry collaborations, pursuing SDG 17: “Partnerships for the Goals” to assist the larger community. The initiation of Thailand Supply Chain Network (TSCN) by ThaiBev and our network to extend support for business partners that are small and medium enterprises (SME). In 2020, ThaiBev initiated and organized Thailand Sustainability Expo (TSX) 2020, marking the milestone for one of the most significant cooperation between leading companies in Thailand. Many enthusiastic activities had introduced and inspired Thailand sustainability shapers to continue on the path towards national and global sustainability.
I wish to personally thank all of our passionate employees for their hard work for ThaiBev over the year. They carried on with enthusiasm, resourcefulness and perseverance, and through the collective efforts of all employees, our partners and all our stakeholders, ThaiBev has indeed emerged Stronger than Ever.
President and CEO
