Home / 2020 Sustainability Report / Sharing the Value with the World
Education Development
ThaiBev has uninterruptedly supported education for young people, so they grow up as valuable members of society. Hence, ThaiBev promotes various projects and activities that encourage the development of leadership skills, vocational skills, life skills, experience, and scholarships for youth and the community. For 11 consecutive years ThaiBev has granted scholarships to employees and their children as one of the company’s employee welfare initiatives.
Scholarship Fund for Children of Employees
ThaiBev values its employees’ welfare and education, and the company provides scholarships to employees’ children who exhibit excellent behavior and academic performance from primary school to a university degree. Since 2010, ThaiBev has granted more than 11,472 scholarships worth more than 70,786,000 baht were awarded to children of employees. These scholarships can be categorized as both general scholarships and special scholarships (White Elephant Scholarships) in the following educational tiers:
Academic year
Primary Education Middle School High School Vocational/ Technical Certificate Vocational Education Tertiary Education Exceptional Case (Chang Puek) Amount of Scholarships Amount of fees
2563 639 223 162 30 59 4 1,117 6,697,000
2562 651 231 138 18 64 10 1,112 6,891,000
2561 624 228 136 20 57 10 1,075 6,670,000
2560 648 215 156 35 59 10 1,123 6,992,000
2559 648 203 149 31 63 8 1,102 6,779,000
2558 665 203 115 19 52 9 1,063 6,470,000
2557 642 200 129 23 50 8 1,052 6,397,000
2556 636 197 144 25 43 14 1,059 6,700,000
2555 646 189 137 15 55 12 1,054 6,593,000
2554 543 231 142 24 71 12 1,023 6,597,000
2553 399 169 73 15 36 - 692 4,000,000
Total 6,741 2,289 1,481 255 609 97 11,472 70,786,000

43 children of employees who received both regular and special scholarships (White Elephant Scholarships) were also accepted into ThaiBev’s workforce as categorized in the following groups: 10 in Route-to-Market group, 12 in Spirit product group, 3 in Beer product group, 2 in Finance group, 12 in Supply Chain Management group, 1 in Internal Audit, 1 in CAC Co., Ltd., 1 in Human Capital group, and 1 in Corporate Service group.
Leadership for Sustainable Education Development Project Connext ED

Connext ED Project is an educational development project for primary and secondary schools across the country, in which ThaiBev partnered with 12 NGOs and 28 universities. Last year, ThaiBev has continued its funding in “Tham Ma Kha Khai,” a simulated business project that has enabled more than 65,000 students from 263 schools in 44 provinces around the country to develop vocational and life skills, to learn from direct experience, and to get hands-on practice. Additionally, the program offers courses on financial accounting and business management for students to expand their business skills and add more value to their products. Partner universities also provide a course on household and business accounting to help participating teachers and students deepen their understanding of the topic and be ready for the real practices. Some businesses are able to generate profits and cashflow for expanding business opportunities without additional financial support. In 2020, Connext ED program increased income of student groups by more than 1.5 million THB over 1 year period.
OTOP Junior Contest

A platform to display skills and abilities of students who participated in a simulated business project, “Tam Ma Kha Khai.” The contestant team was required to present their project and answer questions from judges, who consisted of private sector, educational institutes, and government sectors, to compete for awards worth more than 500,000 baht. Last year, 120 students from 100 clubs submitted entries. Prior to the contest, a 2-day hands-on training seminar was held by product development experts to strengthen the understanding of basic accounting, trading techniques, and product development to become future OTOP entrepreneurs. Moreover, 20 groups qualified to the final round will participate in a workshop with Ted Ex Bangkok to develop various skills including storytelling, client and context comprehension, presentation structures, and products’ and goods’ value enhancement.
Ruam Pattana School (Partnership School Project)

In cooperation with private sector, civil society, and other sectors in managing educational institutions and developing courses to solve local and the community’s needs. To encourage educational transformation in accordance with the Thailand 4.0 policy. Seventeen volunteers come from ThaiBev’s senior executives who have expertise and agility, conduct on-site planning with teachers, principals, members of the Educational Institute Committee, and members of the community from 23 schools in 17 provinces to design and hold activities to unite temples, schools, and society to develop strong familial bonds, virtuous culture, occupational skills, and good citizenship skills. These are the foundation for further development of life.
Princess of Naradhiwas Rajanagarindra Teachers Project

ThaiBev provided support for the Princess of Naradhiwas Rajanagarindra Teachers Project by awarding teachers who made sacrifices and performed their teaching duty in remote, underdeveloped, and perilous areas for consecutive 8 years. The year 2020 included an increase to 11 scholarships, with the number of teachers receiving support rising to 72 (88 scholarships provided) under the Office of Basic Education Commission (OBEC), Border Patrol Police Headquarters, and the Office of Non-Formal and Informal Education. Last year, ThaiBev also supported many events and activities to promote vocational skills and self-sustainability among students and their communities. These included an egg farm for lunch project, Thai dessert making courses, the Bovine Cooperative Project, the Good Citizen Bakery Project, the Agricultural Working Capital Project, the Men Haircut Project, and the Bird’s Eye Chili Transformation Project, which created a learning center for the Sufficiency Economy and generated new jobs and a self-sustaining fund in the community.
Creating a New Generation of Socially Conscious Entrepreneurs (Beta Young Entrepreneur Project)

This project originated in cooperation between the Thai Chamber of Commerce and Board of Trade Thailand, the University of the Thai Chamber of Commerce, the Sirivadhanabhakdi Association which the ThaiBev foundation supported and founded. It aims to encourage and develop students from College of Entrepreneurship, the University of the Thai Chamber of Commerce to grow up into capable, competent and socially responsible entrepreneurs in the future. To achieve this goal, various activities were organized to develop capable graduates to the society continuously.
  • Business-focused activities, the project set a task for students to challenge themselves by setting up sale targets for them to initiate business plan to achieve and complete the target. Professors, ThaiBev employees, and senior students served as their coaches to give advices and follow up on their works weekly. Many students successfully achieved their targets and generated even a seven-digit profit from their five-digit capital, which was unprecedented in the years before.
  • Charitable events sought to teach morality and virtue in business practices. Students joined as group and donated some of the products from their start-ups and simulated companies to the community during the COVID-19 crisis.
  • Online events during the COVID-19 crisis included the Beta Young batch 9, start-ups and simulated company reports, and communication with students through social media.
  • The Beta Young Plus jacket design event had the goal of creating opportunities in which students could express their creativity and spend their free time productively during the COVID-19 period.

ThaiBev has run this program for 10 years with graduates over 170 students from 6 batches. In 2020, there were a total of 15 graduates from the 6th batch of Beta Young, and a total of 52 students from 3 batches (Year 7-9) are still in the university. Students who have finished the program can utilize their start-ups idea to expand into their own business by applying knowledge and experienced gained over the course of the curriculum. Many of them were accepted into top-tier companies, including ThaiBev subsidiaries. Beta Young entrepreneur program generated 40 new businesses with around 5 million THB income to students participating in the project annually.
Education Institute Support Activity (EISA)

ThaiBev initiated the EISA program since 2016 to promote and support activities within universities as follows:
  • Higher Education Sport Events
  • Various student activities in the faculty and club activities, such as volunteer camp
  • Promotion of practical curriculum such as simulated companies, field work studying local ways of life and building better quality of life for the community, and introducing experts or executives as special lecturers.
Currently, EISA has cooperated with over 54 faculties from 40 institutions. In addition to previously supported activities, EISA has also increased knowledge-based activities by providing the opportunity for students to gain hands-on experience through various events. For example, in cooperation with the Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang set up the Bee-High Shop. Here, ThaiBev provided funding for construction and decoration, including shelves, cash registers, and products as a basis for business management in order to help the shop survives. It also introduced many retail and product experts to supervise students in this business simulation. Bee-High Shop is a platform where students can present their product designs, such as jewelries, packaging, etc., and is also a sole distributor for ThaiBev products, with more than 5,000 customers a day.

Additionally, ThaiBev also brought 30 industrial design students to the Bansawaisor Development Program in Buriram province to work with locals to develop a learning center for tourism and homestays. The students helped design signage around the village, make an application for customers to book stays online, improve product quality by designing new packaging. ThaiBev covered the students’ expenses for travel, food, and accommodation.
Kamolnai Chaixanien
Senior Vice President, Chief Corporate Affairs, in Beta Young Entrepreneur Start-up and Simulated Company Management Course Certificate Awarding Ceremony
The goal of this program is to train a new generation of students in to have knowledge and skills in entrepreneurship so that they will become proficient and good social entrepreneurs in the future. We believe those who finish the program will be essential parts of the Thai economy and experience much success.

Suraphon Svetasreni
Advisor to President and CEO
Managing Director for Pracharath Rak Samakkee Buriram (Social Enterprise), Ltd.
Students from the Faculty of Architecture, KMITL, have visited Bansawaisor for the third time. Buriram was the first province for them to visit. Though it was far from the university, they worked systemically and worked hard. First visit was for understanding the community, observing the area and local potentials, and getting acceptance and welcome from the community. Initially, if we see the potential to work together and we see the uniqueness and character of the community or outstanding lifestyle, students will bring back these data as homework. It accountably is a learning stage from real working experience that are benefited by both people in Bansawaisor community and the students.
Khung Bang Kachao Conservation and Development Project (OUR Khung Bang Kachao)

Khung Bang Kachao is a large green area close to Bangkok and also a community of environmental, economic, touristic, and socio-cultural value. The Khung Bang Kachao Conservation and Development Project, or OUR Khung Bang Kachao, was originated in cooperation with ThaiBev, Chaipattana Foundation, and 34 other leading agencies to conserve and develop the Khung Bang Kachao green zone and Khung Bang Kachao community. The project seeks to improve the quality of life and environment. The project seeks to transform Khung Bang Kachao into a prosperous green zone through improvements in 2 main aspects:

1. Development of a (158-acre) Green zone 400 Rai

2. Development of youth, education, and culture at 11 schools in the Khung Bang Kachao area, with the goal of further developing 5 aspects through 10 projects:
  • Life skills
    development of everyday skills to improve the quality of life among youth. These include the “Shout Throw Reach” program to teach survival skills as a way to protect both themselves and people in the community from water accidents. It can decrease incidents of drowning.
  • Occupational Skills
    development of business skills for sustainability. These include the Conserving Scholar Project to continue local cultural traditions of each municipality. Scholars in the area will teach unique culture such as traditional Thai music and local food to conserve the way of life as Khung Bang Kachao is to the next generation.
  • Being a virtuous person
    Instilling virtues related to sustainability. These including the School of Buddhist Ways Project, which is to learn the Buddhist doctrine from Master Monk from Wat Prayoon to refine youth’s ethics and morals.
  • Learning Skills
    as a way to elevate academic performance. This includes the Academic Elevation to Improve O-NET Performance Program that helps students to review their course materials. Lecturers from the Faculty of Education, Kasetsart University lead these courses to elevate academic performance in preparation for the upcoming ONET.
  • Community plan
    Building a foundation in community development for youth in Khung Bang Kachao. This includes the Youth’s Community Planning Program as a way to learn history and the origins of the school, its temple, and the surrounding areas using the “Bowon” and “House Temple and School”
The Happy Read Project (Transferring Knowledge, Creating Happiness)

This project, initiated by Amarin Printing and Publishing Public Co., Ltd., ThaiBev’s Subsidiaries, launched in 2018, supports young people across the country, providing access to quality books, and promoting critical analysis as a way to teach them to overcome obstacles and to grow up into valuable members of the society. The project began with the goal of engaging 50 schools a year and expects to cover all 77 provinces nationwide within 3 years. To date, a total of 113,000 books have been selected and provided to the schools in the program. It also organized a “Reading Lover” book club which youth would read at least 15 minutes daily. The program has found that 64% of participating students displayed better academic performance in 2018 and that 72% of students showed consistent improvement in their academic performance in 2019.
International Educational Development Projects by C asean
C asean center organizes seminars, educational development, network assembly, and social solutions through social enterprises to promote sustainable development at every level of society. In 2020, C asean organized many educational activities that aimed to build knowledge of the Asean region as follows:
World Environmental Education Conference 2019 (WEEC)

International conference on environmental and sustainable development, which was held under the theme of “Local Knowledge, Communication and Global Connectivity,” received cooperation and support from both public and private sectors. The Thailand Global Warming Academy (TGWA) hosted the conference along with the WEEC Network to exchange environmental knowledge and academic experience that could lead to solutions for environmental issues in the present and in the future. The conference also involved academic cooperation and seeking solutions to regional and global environmental issues.
C asean Forum-Youth Series (CaF-Youth) Forum 2020

This seminar for younger people living in ASEAN (aged between 18-35 years old) considered ways regarding ideas and perspectives specific to their countries and regions that can create positive benefits to change the world after the COVID-19 pandemic. The seminar was held 4 times from 6-7 pm, beginning on Tuesday, 23 June 2020 with a virtual forum hosted on Facebook/C asean. This project aims to build a new network to represent the C asean center in each ASEAN country to create oneness. Sharing of experiences among youth in each topic focuses on diversity as the country currently live in are diverse. Participants will gain different opinion depending on the context of the country and various working background as well as their diverse interests and networks.

A speech competition for university students between 18-25 years old under the topic of “ASEAN as One is the ASEAN Way” was a way to celebrate the founding of ASEAN from 1-8 August. The winner, the first runner-up, and the second runner-up will give a speech to ASEAN ambassadors to Thailand, Ministry of Foreign Affair representatives, Chamber of Commerce and Board of Trade of Thailand, and the private sector and educational sector. Additionally, an online competition for youth from other countries in ASEAN was also held.
ThaiBevGroup Career Journey in ASEAN 2020

ThaiBev’s human resource development in collaboration with C asean created opportunities for new talents in ASEAN to support business expansion in the region through Open House: ThaiBev Group Career Journey in ASEAN. They discussed “limitless opportunities” among other topics related to working with ThaiBev in Thailand, ASEAN, and other countries worldwide (Malaysia, Singapore, Myanmar, Vietnam, Cambodia, Scotland). In 2020, 206 participants joined from 6 countries in Southeast Asia: Cambodia, Lao PDR, Myanmar, Vietnam, Indonesia, and Thailand, and 6 countries from other regions: China, Bangladesh, Bhutan, Nepal, Nigeria, and Ireland.
TUMUN Conference 2020 (Thammasat University Model United Nations Conference 2020)

The Model United Nations (MUN) hosted by Thammasat University simulates the United Nations General Assembly. High school and university students attend as ambassadors or delegates representing member countries and debate current social topics. At the end of the conference, a draft resolution is written containing clauses and solutions to the issues discussed during the simulation. The selected issues vary among different committees and attendees. This MUN conference allowed Thai high school and university students to exchange ideas with other representatives from different countries, including Philippines, Indonesia, Myanmar, Japan, Uzbekistan, Netherlands, Belgium, and Poland (a total of 150 participants).
C asean: Women in Limitless “SPACE” Symposium

The Sasin Graduate Institute of Business Administration at Chulalongkorn University, in cooperation with the Embassy of Japan in Thailand, Geo-Informatics and Space Technology Development Agency (Public Organization), and C asean, organized a lecture on “Space, Me and Fellow Women” and a panel discussion on “Nurturing Women Leaders of Next Generation.” The forum sought to enhance the roles of women in research, in the workforce and in leadership in various fields. Speakers included heads of leading organizations in both the public and private sectors who have achieved great success in the fields of science and technology. Dr. Chiaki Mukai, the first Asian female astronaut and Vice President of the Tokyo University of Science, served as the moderator. A total of 213 participants were in attendance from embassies, as well as the public sector, private sector, academia, and the press.
Overview of results of educational development projects in 2020
In 2020,
ThaiBev granted
1,117 scholarships
to employees’ children worth
baht in total

More than
received benefits from the Connext ED Project

More than
600 student clubs
have participated in the
OTOP Junior Project
contest in 3 years.
“Tham Ma Kha Khai*,”
a simulated business project, offered monetary grants to
65,000 students
from 263 schools in 44 provinces for further business development
*Tham Ma Kha Khai means trading business

The Beta Young Entrepreneur Project
has now reached its 10th year, with more than 6 successful batches and
170 participants
in total.
Business simulation projects
by student participants in the 6th batch of Beta Young Entrepreneur generated profits and contributed a total sum of to
296,000 baht
to social projects
The Bee-High Shop
a simulated business project under EISA, had more than
5,000 customers
both students and staff, who bought ThaiBev-owned and student-designed products on a daily basis.
OUR Khung BangKachao Project
partnered with 7 public and private networks to hold mini projects to teach career and life skills and encourage good citizenship a total of
12 projects at 11 schools

“The Happy Read Project”
has successfully operated in
76 provinces
160 schools
attending in total (9 more schools than the initial goal).