Vice President
Office of External Affairs
Thai Beverage PLC
ThaiBev tries to reach out and assist on social issues in various forms. This
project focuses on business operators and providers since they were considered
to be in direct interaction with drinkers. When drinkers are intoxicated or show
signs of unsteadiness, we do not want them to continue serving. Some places
felt at first that it would decrease the sales. But we needed to educate them
that we want providers to be aware and alert customers not to drink to an
uncontrollable level. Importantly, this project is designed for service providers
to educate them and help them take better care of their customers. Therefore,
their customers will return to them as their loyal customers