Home / 2020 Sustainability Report / Sharing the Value with the World
C asean Center
C asean is a cooperation in business, arts, and culture among members of ASEAN’s private sector with an aim to empower the next generation to enhance learning experiences and cultural exchanges, and to promote national and regional sustainable development towards the group’s vision: “Collaboration for the betterment of ASEAN’s connectivity.”

At present, C asean has more than 20 affiliate groups. In 2020, C asean organized meetings, seminars, contests, and competitions to promote
1) Sustainable Development,
2) Cooperation between ASEAN Nations, and
3) Human Capital Development.
Sustainable Development
Win Win War Thailand
is a reality TV show contest that features business plans to discover great social entrepreneurs who utilize best business practices to solve social and environmental problems. The show aims to provide knowledge and a correct understanding of “social business” or “sharing business,” with more than 900 contestant teams and 20 final teams.

In 2018, Win Win War Thailand (season 1) received the 33rd Golden Television Awards in Best Game Shows category, and its first winner was Siam Able Innovation, which created “Synthetics for the Disabled, Enable the Disabled,” mobility equipment designed to support people with disabilities. Win Win War Thailand Season 2This season has attracted contestants from 11,200 roadshow participants, with a final number of around 1,843 contestant teams. The winner was Buddy Home Care from Chiang Mai. Their business model is based on the Volunteer for Home Elderly Care of the Foundation for Older Persons’ Development, and it involves sending staff to develop the skills and capabilities of the elderly so that they feel more confident about their future. Win Win War Thailand Season 3 in 2020 comes in an online platform, which makes it more accessible to social businesses, social entrepreneurship, and social enterprise networks in ASEAN. This season enhanced ThaiBev's corporate image in sustainability with more than 2.4 million people as well as increased in number of social entrepreneurs in ThaiBev's social enterprise network to more than 2,400. This also resulted to the increase in number of startups and social enterprises under ThaiBev support by 100% of the base year of 2019. Please visit for more information.
ASEAN’s Regional and International Cooperation Development
C asean sponsored “Pitch@Palace ASEAN
initiated in London in 2014 by HRH The Prince Andrew, Duke of York, with an aim to support entrepreneurs and help accelerate their businesses by connecting them to influencers, investors, and experts from different industries. Last year, “Pitch@Palace ASEAN” took place in Thailand, with coordination between the Global Entrepreneurship Network, Pitch@Palace Global, and the Office of Small and Medium Enterprise Promotion (OSMEP). The event consisted of a bootcamp and a final pitch. Moreover, HRH The Prince Andrew, Duke of York, attended both activities and identified the winner himself.
ASEAN Youth Showcase 2020: Advancing Social Entrepreneurship
This is an ongoing activity following the Young Southeast Asian Leaders Initiative (YSEALI) Summit 2019 organized by C asean in partnership with the Foundation for the Institute of Social Enterprise Development (FINSEDT) and the US Embassy of Thailand. To build the ASEAN youth network to support and develop their communities. This is open to approximately 150-200 young people aged between 18-35 years old who are leaders in social organizations, representatives from educational. To present sustainable development projects in support of social, economic, and environmental aspects through virtual showcases via C asean’s Facebook Page under the theme “Advancing Social Entrepreneurship.”

Last year, this project contributed to social sustainability projects in 3 countries, including WeAble (Berdaya Bareng) in Indonesia, Identify Identity in Malaysia, and Sex (Z) in Philippines. WeAble (Berdaya Bareng) project from Indonesia was also awarded “The C asean Youth Social Entrepreneurship Award for the year 2020” which is an online platform for disabled people (PSWDs) in Indonesia. The main goal of the project is to connect different benefits the group of disabled people should receive and to increase accessibility to their potentials. The project also organizes a training for a sustainable career development.
Fostering Sustainable Growth: Europe, ASEAN & UK
C asean in collaboration with the London School of Economics and LSE Alumni Association Thailand sponsored “Fostering Sustainable Growth: Europe, ASEAN & UK” to empower coordination in the ASEAN, the European Union (UN), and the United Kingdom (UK). LSE Alumni Association has a worldwide connection of changemakers and talented leaders and holds events every year to strengthen their bond, such as
  • Dr. Supachai Panitchpakdi, former Secretary of the United Nations Conference on Trade and Development (UNCTAD) and former Executive Director of the World Trade Organization (WTO) gave an opening speech.
  • Dame Minouche Shafik, Director of London School of Economics; Prof. Simon Hix; Mr. Kalin Sarasin, Vice Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand; and Dr. Somkiat Tangkitvanich, President of the Thailand Development Research Institute (TDRI) joined the discussion moderated by Assoc. Prof. Thitinan Pongsudhirak, a lecturer from the Faculty of Political Science, Chulalongkorn University.