Home / 2019 Sustainability Report / Sharing the Value with the World
Caring and Sharing, Creating Values for Society
GRI 102-12, GRI 102-13, GRI 103-1, GRI 103-2, GRI 103-3, GRI 203-1, GRI 203-2, GRI 413-1
ThaiBev is directly engaged in both large and small social welfare projects spanning different genders, age groups, classes and countries. These include projects focused on community development, education, health, athletics, and arts and culture. ThaiBev’s goal is to share its success to uplift all of society.
Thailand faces many of the same social challenges as the rest of the world, especially when it comes to the issue of equality. Rising income inequality and unequal access to the best healthcare and educational resources, among other disparities, make it imperative that ThaiBev contributes to creating more balance in society. Thus ThaiBev’s corporate social responsibility programs are extremely wide-ranging, covering the entirety of Thailand, crossing several demographics from youth to the elderly, and focusing on five key dimensions.

Following the results of a survey taken several years ago to determine how ThaiBev could maximize its impact, these dimensions are defined as
1) Education
2) Public Health
3) Sports
4) Arts and Culture
5) Community and Social Development.

ThaiBev makes substantial contributions to each of these to empower all people across society to have a chance to reach their potential, following its motto
“ThaiBev... Always With You”.
In 2019, ThaiBev allocated a budget of 500 million baht to these five key areas as follows:


Public Health


Arts and Culture

Community and Social Development

ThaiBev’s efforts cover a wide range of initiatives from supporting the purchase of medical equipment to providing scholarships, to promoting clean water, to reforestation, to raising local incomes through community-based social enterprise projects.

ThaiBev has always been a staunch supporter of the arts as well, viewing the cultural fabric of a society as an important factor to maintain. Through its support for these five dimensions, ThaiBev aims to fulfill its organizational aim to “Share the Value of Growth” with all its stakeholders and thereby also create a stable and sustainable environment for its business.

To achieve social responsibility, ThaiBev has created a governance structure that can support short-term, medium-term and long-term projects. Led by the President and CEO, the programs in each of the five dimensions are guided by senior-level executives. Under this governance structure, directors and employees are encouraged to undertake volunteer activities and public charity in all forms, and there are many working groups to pursue various community development projects.

These efforts are divided into two parts which are:

  • At Corporate Level, these comprise the department of Community Development Programs; the group of enhancing quality of life and the environment; external affairs group; Thai Talent project group; the group supporting arts and culture; the group from Human Resources; and the group from Corporate Communications.
  • At Local Level, around a factory; these comprise public relations and environmental groups in each factory, which work in coordination with the corporate level. Each agency coordinates and operates projects it has initiated, or cooperates with various groups in society. These community development programs provide 100 percent coverage of ThaiBev operations that may have direct or indirect impacts on the surrounding communities. In initiating projects and activities to benefit local communities, society and the environment, ThaiBev abides by the following operating procedures:
    • It regularly assesses social and environmental impacts by creating relationships and inquiring about the opinions or needs of the target community, including those in the area around the factory, around any facility or communities close to the company’s products. This is done using questionnaires, through interviews and public meetings, and by communicating with community leaders, parents’ groups, school boards or through small weekly informal meetings.
    • Every project must have concrete measures to assess the results; by evaluating the satisfaction of the community and stakeholders, social and environmental impacts, and follow-up reports from the relevant bodies such as government agencies, universities and civil society groups.

ThaiBev has collaborated with communities and local bodies to establish an occupational health and safety committee, local community consultation committee as well as groups of personnel tasked with handling complaints and monitoring operational impacts. Such groups include public relations and teams of environmental specialists, who are required to constantly monitor and report their findings in order to ensure that ThaiBev’s corporate social responsibility initiatives fulfill the needs of communities and help to create sustainable societies.

of all operations* have community development programs
* ”operations” means ThaiBev Group’s facilities that were assessed to have direct or indirect impacts on the surrounding communities, and ThaiBev Group has developed community development programs for those impacted communities (32 premises)
Projects to develop education (Connext ED Projects and Partnership School Projects)
Projects to develop public health
Projects to develop art and culture
Projects to develop sports
Pracharath Rak Samakkee Project and Community Development Programs
Number of hours spent by ThaiBev
Employee volunteers
ThaiBev’s social contribution activities are in line with the United Nations Sustainable Development Goals (SDGs), and also reflect the essence of ThaiBev’s sustainable materiality.

End poverty in all its forms everywhere

1.5 By 2030, build the resilience of the poor and those in vulnerable situations and reduce their exposure and vulnerability to climate-related extreme events and other economic, social and environmental shocks and disasters.
ThaiBev Unites to Fight the Cold
Reduce the number of people affected by severe weather and natural disasters by more than 200,000 people

End hunger, achieve food security and improved nutrition and promote sustainable agriculture

2.4 By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality.
Program of Cooperation between the Huai Hong Khrai Centre and ThaiBev to Revive the Forest and Improve Quality of Life in Nan Province
Campaign to manage agriculture sustainably by applying knowledge for career development and by supporting production inputs to help over 217 farmers and create an average income of 3,000 baht per month per farmer

Ensure healthy lives and promote wellbeing for all at all ages

3.8 Achieve universal health coverage, including financial risk protection, access to quality essential healthcare services and access to safe, effective, quality and affordable essential medicines and vaccines for all.

3.b Support the research and development of vaccines and medicines for the communicable and non-communicable diseases that primarily affect developing countries, provide access to affordable essential medicines and vaccines, in accordance with the Doha Declaration on the TRIPS Agreement and Public Health, which affirms the right of developing countries to fully apply the provisions in the Agreement on Trade Related Aspects of Intellectual Property Rights regarding flexibilities to protect public health, and, in particular, provide access to medicines for all.

3.4 By 2030, reduce by one-third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and wellbeing.

3.d Strengthen the capacity of all countries, in particular developing countries, for early warning, risk reduction and management of national and global health risks.
Public health programs
Community Health Clinic Project by Grand Royal Group International Co., Ltd.
Bhumirajanagarindra Kidney Institute Hospital Project
Sports Development Programs
The CPR Youth Volunteer - Skills Development Project
In 2019, ThaiBev supported medical research and equipment and other basic health needs with
over 35 million baht
Supported expenditures of doctors, nurses and treatment for more than 920 households (3,800 people) in three villages in Myanmar
Bhumirajanagarindra Kidney Institute Hospital has successfully completed kidney transplant surgeries for 27 patients
146,117 youth
participated in ThaiBev sports development programs that promote physical, and mental wellbeing of the youth.
More than 700 students and over 300 ThaiBev employees attended CPR training courses to be able to help others in a timely and safe manner

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

4.1 By 2030, ensure that all girls and boys complete free, equitable and quality primary and secondary education leading to relevant and Goal-4 effective learning outcomes.

4.3 By 2030, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university.

4.4 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship.
Scholarship Program
Connext ED
Princess of Naradhiwas Rajanagarinda
Teachers Project (Beta Young Entrepreneur)
A Good Community with a Smile
In 2019, ThaiBev awarded 1,170 scholarships
from primary to tertiary level as well as occupational training to students and teachers in remote areas around the country valued over 8 million baht
Over 5,000 children
developed skills to improve their professional, life, athletic, musical, artistic and ethical development
Increased 87 quality teachers
especially in remote areas

Ensure availability and sustainable management of water and sanitation for all

6.1 By 2030, achieve universal and equitable access to safe and affordable drinking water for all.

6.6 By 2020, protect and restore water-related ecosystems, including mountains, forests, wetlands, rivers, aquifers and lakes.

6.b Support and strengthen the participation of local communities in improving water and sanitation management.
Water, Life and Quality of Life Development Project
Unite to Restore and Return the Nature to the Environment Project
Clean Water for Community Project
Clean Drinking Water for Community Project by OISHI Group Co.,Ltd.
9,564 rai of agricultural area with 578 households in 4 villages received the benefit of improved quality water access
Supported the rehabilitation of 17 rai of forest areas and biodiversity in the Sirindhorn International Environmental Park
The survival rate of additionally planted and existing trees 92.65%
The OISHI Group’s Clean Drinking Water for Community Project has reduced the cost of drinking water for 888 students and teachers in Saraburi province by 450 baht per person per month
The GRG’s Clean Water for Community Project can deliver up to 162,722 liters of water per day equal to 11,583,360 liters per year, to 2,800 households (9,543 people) in needy villages in Myanmar

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

8.1 Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 percent gross domestic product growth per annum in the least developed countries.

8.3 Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services.
Connext ED
Beta Young Entrepreneur
Sports Development
Pracharath Rak Samakkee Project
ThaiBev Helps Create a Model “Sammachip Subdistrict” (Ethical Career Community) Project
Over 80,000 children and youth received vocational training to promote better earning opportunities. 68 young entrepreneurs trained in the Beta Young project, with 2 becoming ThaiBev employees
Supported over 800 professional athletes and created professional opportunities for more than 23,000 youth
The Pracharath Rak Samakkee Project has helped more than 930 communities, covering 68,000 households
In 2019, over 41 million baht in income was generated for the communities
The ThaiBev Helps Create a Model “Sammachip Subdistrict” (Ethical Career Community) project generated 150,000 baht of income in the communities at an average of 6,800 baht per person

Make cities and human settlements inclusive, safe, resilient and sustainable

11.4 Strengthen efforts to protect and safeguard the world’s cultural and natural heritage.
Preserving and Creating Thai Culture Project
In 2019, ThaiBev provided more than 77 million baht to preserve and inspire projects related to Thai culture

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

15.1 By 2020, ensure the conservation, restoration and sustainable use of terrestrial and inland freshwater ecosystems, in particular forests, wetlands, mountains and drylands, in line with obligations under international agreements.

15.2 By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests and substantially increase afforestation and reforestation globally.

15.4 By 2030, ensure the conservation of mountain ecosystems, including their biodiversity, in order to enhance their capacity to provide benefits that are essential for sustainable development.

15.5 Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species.
Watershed Forest Restoration in a Steep Mountainous Area (The Treeless Mountain)
Joining Forces for the Recovery of Nature in the Environment (Sirindhorn Reforestation Project)
Cooperation with Huai Hong Khrai Centre
ThaiBev participated in Forest Restoration and Quality of Life Improvement Program in Nan Province
Promote sustainable management of all kinds of forest, reduce deforestation, and revive encroached forests; over 668 rai
Planted 6,000 trees of 39 varieties
In 2019, achieved 92.65% of the growth and survival rate of trees
There are three main priorities in ThaiBev group-wide corporate citizenship/philanthropy strategy which aligned with its key business drivers; Growth, Diversity, Brand, Reach, Professionalism: 
1. Increasing Thai community household income and creating job opportunity.
ThaiBev embraces H.M. Late King Rama IX philosophy, - “We shouldn’t give fish to people, but we should give them the rod and teach them how to fish”. ThaiBev committed to create security and sustainability for communities and society to grow together. Initiatives are driven to help different groups of people through many projects such as Pracharath Rak Samakkee Social Enterprise, ConnextED , Beta Young Entrepreneur, Occupational training project for disabled people, ThaiBev Helps Create a Model Ethical Career Community. These projects effectively drive ThaiBev’s key stakeholders such as local communities to have a self-sufficiency live, higher income and a decent career. ThaiBev is aiming to see communities grow stronger and build a stable, prosperous and sustainable country.
Business Benefit KPI Social / Environmental Benefit KPI
Maintain the corporate impressiveness by community development programs. The survey research in 2018 informed that 75% of survey samples was impressed by all CSR program of Thaibev. Increased household income per community, covering 100% of target areas, with up to 543 million Baht of revenues generated to more than 68,000 households in 2019.
Increase in number of business partnership by 10% of the base year of 2018. Increased number of social enterprises supported by ThaiBev by at least 5% of the base year of 2018
 Engagement Score of employees, who responded positively to community projects, increased by 20% Increased number of Children and youth received vocational training to promote better earning opportunities by 40% of the base year of 2018.
Number of talented employees who work in CSR department increased by 5% Increase number of student and school’s income by at least 50% of the best year of 2018 or by more than 900,000 baht over 1 year period.
2. Fostering good citizenship, sportsmanship and public health.
Most of ThaiBev’s Corporate Social Responsibility budget is contributed for Sports and public Health. ThaiBev recognizes that developing both of physical and mental health for people both internal and external of the company brings more chances for career success and sustainable society. ThaiBev focuses on supporting sport as it helps creating quality member of society through the concept of sportsmanship which is one of our brand values and also builds strong partnership with the Company. Sports is an excellent tool for human capital development. It promotes sportsmanship, strengthens the players’ discipline and focus. The participation facilitates the players’ personal growth, enabling them improved quality of life. Also, ThaiBev encourages its stakeholders to be healthy by introducing and increasing Healthier Choice’ products in its product portfolios.
Business Benefit KPI Social / Environmental Benefit KPI
Stronger brand awareness measured through a market research. In 2019, The awareness rate of Thaibev’s sport activities was 25% higher than the previous year. Increase in number of sport professional athletes up to 103.
Zero disruption in business operations due to good relations and open dialogue between ThaiBev and stakeholders in the vicinity. Over 146,000 people participated in sport activities throughout Thailand.
Increased in number of business partnership up to 200 agencies and over 8,000 related personal. And gained at least 5 collaborative initiatives. Number of sport Role Model for youths went up from 18 people in 2018 to 20 people in 2019.
Actively Engaged employees participated in Sportsmanship program increased by 40% versus the prior year. In 2019, There were around 7,000 employees participated in football campaign. Reduced the risk of illness. Community health clinic project in Myanmar treated over 920 households and reduced the risk of illness in the community by 70%
Lower rate of employee absence through active and regular participation in sports and heath care service activities. in 2019, the sick leave rate of employee who participated in sport activities decrease by 10% Maintain in number of network (community) in local areas that lack of opportunities for sport. In 2019, Thaibev offered football skills training opportunities in 66 provinces or 85.7% of the country, which achieved the target.
3. Expanding partnerships, emphasizing on social enterprise and ASEAN collaboration
ThaiBev emphasizes on partnerships and collaboration by establishing C asean which is a new platform for collaboration. ThaiBev positions C asean role as the sustainability hub for the ASEAN region. It is a social enterprise that aiming to strengthening collaboration among the Asean community. In 2019, There were many national and international events supported by ThaiBev which help promote collaborations and partnerships such as Thailand Corporate Sustainability symposium, Thailand Sustainability Forum: Fostering Social Enterprises, Win Win War Thailand, Thailand Supply Chain network, the 9th Social Business day 2019, the Young Southeast Asian Leaders Initiative (YSEALI) Summit. These collaborations brought ThaiBev more expanding to include over 2,000 partners in Thailand, and created over 10 social initiative ideas.
Business Benefit KPI Social / Environmental Benefit KPI
Increased in number of business partnership up to 8 partnerships which are top performance companies in Thailand. Increase in number of startups and social enterprise under ThaiBev support by 25% of the base year of 2018
Expansion of market outreach from increasing the number of partners from both private and public sectors. In 2019, at least 3 organization in 3 different countries collaborate with C asean and ThaiBev with the aiming to create the betterment of Asean’s connectivity. Increase in number of social collaborations and social initiatives by at least 3 projects. The Increase in number of ASEAN community's collaboration by at least 1 in each year.
The partnership program at C asean brought the increase in the number of suppliers and Social Enterprises engagement rating by 138%. Social Enterprise promoting campaigns increased the number of beneficiary communities by triple. (increased from 9 communities in 2018 to 23 communities in 2019)
Type of Contributions Total amount (BAHT)
Cash contributions 247,111,549.71Monetary Units
Time: employee volunteering during paid working hours 36,635,602.00 Monetary Units
In-kind giving: product or services donations, projects/ partnerships or similar 57,417,036.58 Monetary Units
Management overheads 170,200,830 Monetary Units