For ThaiBev, development of the Value Chain is an important strategy to deliver business success. To enhance confidence in the production of
quality products and sustainable growth, the company pays attention to every procedure and process in the Value Chain as follows:
As a leading national beverage producer, the sourcing process
must be efficient, transparent and committed to achieving results
that maintain the quality of products and services, by considering
the following factors:
Giving priority to developing the potential business partners
or suppliers to achieve goals and mutual sustainable growth
with the company. A code of practice for suppliers has been
established, and risk management mechanisms have been put
in place for products and services, together with managing and
assessing performance to make sure that they meet appropriate
standards and management processes.
Sourcing processes to standards that consider environmental
and social factors such as water management, occupational
health and safety, as well as providing oversight to ensure that
quality and safe products and services will reach consumers.
Considering the impact of post-consumption such as using
bioPET bottles for Chang Mineral Water, which is made from
30 percent plant-based materials.
ThaiBev gives priority to every stage of production, including:
Controlling the quality of products to be correctly in line with
legal requirements and various international management
standards covering the environment, safety, and consumer
health, such ISO 9001, GMP, HACCP, ISO 14001, and the
National Sanitation Foundation (NSF) drinking water standard.
Production safety, which involves good hygiene management,
only choosing quality raw materials which are safe and bring
about the highest consumer satisfaction.
Using various resources such as water and energy to get the
greatest value and bring the most benefits without creating
pollution. Alternative energy sources are used, such as steam
for distilleries, anaerobic waste treatment systems installation,
as well as once through boilers, while various innovations and
technology continue to be developed.
With an efficient product distribution process, alongside strong
distribution channels that span across Thailand, ThaiBev is able to:
Maintain and deliver the highest quality products to all
customers; while maintaining good relationships with business
partners, as well as meet the needs of distributors with
professional levels of services.
Use modern technology in managing and planning product
distribution and transportation systems, such as ensuring
driving discipline so that it is safe for drivers, and efficiently
manage the use of fuel.
Expand logistics services to customers in the restaurant segment
in Thailand. Last year, the company took a shareholding in
HAVI Logistics (Thailand) Co., Ltd, an expert in Cold Chain
Marketing and Sales
ThaiBev delivers products to consumers through efficient
distribution channels by:
Creating a strong network and building good relationships with
customers through a variety of projects such as Triple A
Project and marketing activities in its distribution channels,
which is a strategy for efficient growth according to Vision 2020.
Communicating and publicizing responsibility to consumers and
society through the “Serve Responsibly” project and holding
sales promotions that create good relationships with consumers,
as well as listening to consumers’ opinions through various
communications channels, which are then used to develop and
respond to customers’ needs as much as possible.
ThaiBev believes that good packaging should not only protect
the product and make it look pleasing, but should also be reusable,
so the company aims to:
Reuse packaging materials such as corrugated cartons and
carton box partitions, glass bottles, aluminum cans and plastic
crates in the manufacturing process.
Develop packaging from materials which can be reused and
recycled in the manufacturing process to reduce postconsumption
waste, as “single-use” packaging creates too
much trash and wastes natural resources in the manufacturing
of these materials.