Home / 2019 Sustainability Report / ThaiBev Sustainability Approach
Stakeholder Engagement

ThaiBev has established guidelines for appropriate stakeholder engagement, with an emphasis on continuously promoting creative engagement with all stakeholders through various activities and communication channels; various demands, opinions, concerns, and suggestions may be voiced. For each group of stakeholders, the frequency of communication varies according to operation plans. Therefore, the information received is useful in helping to determine the strategy, direction, planning, and guidelines for business sustainability development and for prevention of risks or impacts from business operations.

Engagement Channels
  • Messaging (SMS)
  • LINE Application: LINE @ “We are ThaiBev Group”
  • Facebook fanpage
  • ThaiBev Intranet
  • Annual Meetings (Annual Executive Meeting, Labor Practice Committee Meeting, Employee Benefits Committee Meeting, Occupational Health and Safety Committee Meeting, Trade Union Meeting, and Functional Meeting)
  • Suggestion Box
  • Roadshows to meet with various stakeholders, such as “Core Values Global Values Roadshow and “Sustainability Development - related workshops”
  • Employee satisfaction and engagement survey
  • Beverest Connect application/web based/ paper based
  • Employee Engagement Survey through HCBPs and Line Manager
  • Jam application ThaiBev-E-News, a messaging channel exclusively for ThaiBev employees
Issues of Stakeholder Interest and Concern
  • Work safety
  • Flexible working arrangements
  • Employee Benefits
  • Charities and other projects that benefit society
  • New products developed according to consumer needs
  • Developing employee skills
  • News about the company
  • Company activities and management engagement
  • Success and awards received by the company
  • Internal activities
  • Volunteering for various events and projects
Applicable Reports
  • Limitless Opportunities
  • Consumer Health, Safety and Wellbeing
  • Safety, Occupational Health and Work Environment
  • Developing Communities and Society

Engagement Channels
  • Meetings with suppliers
  • Annual Sustainability Survey
  • Sustainable development initiatives in various dimensions with suppliers
  • Business Partner Conference
  • Supplier Award Program
  • Training for suppliers
Issues of Stakeholder Interest and Concern
  • Vision of management and business practices
  • Supplier Code of Practice
  • Maintenance of quality standards, delivering services and sustainability in the business operations of suppliers
  • Cooperation between the company, suppliers and their suppliers in managing risk throughout the supply chain
  • Developing suppliers’ business potential
  • Developing engagement between suppliers and other stakeholders in packaging management to reduce environmental impact
  • Procurement changes using digital transformation
Applicable Reports
  • Corporate Governance and Compliance
  • Sustainable Supply Chain Management
  • Sustainable Packaging
  • Climate Change
  • Energy

Engagement Channels
  • Annual Seminar and Exhibition
  • Annual Customer Meeting
  • Customer Training and Development Workshops
  • Business Development Activities
  • Annual Business Review Activities
  • Annual Customer Factory Visit
  • Agent Development Program with ThaiBev
  • Annual Sustainability Survey
  • Customer Engagement survey
Issues of Stakeholder Interest and Concern
  • Consumer health and safety
  • Clear business policies
  • Transparency in business operations
  • Responsibility to consumers
  • Involvement in business planning
  • Training to enhance skills and knowledge
  • Building cooperation and networks to create value for society
  • Flexibility in trade to meet market demands
Applicable Reports
  • Customer Relationship Management
  • Consumer Health, Safety and Wellbeing
  • Corporate Governance and Compliance
  • ThaiBev’s Sustainability Approach
  • Limitless Opportunities

Engagement Channels
  • Public events and marketing promotion activities via sales channels
  • Social media channels such as Facebook fanpage, website, LINE application
  • Surveys of consumer behavior and opinions on products
  • Annual Sustainability Survey
Issues of Stakeholder Interest and Concern
  • Product quality and safety
  • Fair and appropriate product prices
  • Responsible servicing and product presentation
  • Environmental management responsibility
  • Transparency in business operations
  • Charities and projects that benefit society
Applicable Reports
  • Consumer Health, Safety and Wellbeing
  • Water Stewardship
  • Waste Management
  • Climate Change
  • Energy
  • Corporate Governance and Compliance

Engagement Channels
  • Annual Shareholders Meeting
  • Annual Information Meeting in Singapore
  • Annual Factory Visits
  • Quarterly Analyst Meeting
  • Investor Roadshow
  • Annual Sustainability Survey
Issues of Stakeholder Interest and Concern
  • Business performance
  • ThaiBev’s business information
  • Company goals and visions
Applicable Reports
  • Corporate Governance and Compliance

Engagement Channels
  • Activities with communities surrounding factories
  • Interviews with community representatives
  • Field visits and meetings with communities to follow up progress on joint projects
  • Monthly and quarterly meetings with community representatives
  • Survey of opinions with questionnaires
  • Annual Sustainability Survey
Issues of Stakeholder Interest and Concern
  • Creating jobs or promoting occupations in communities
  • Promoting public health and wellbeing in communities
  • Local economic development
  • Skills development in sports, music and arts
  • Reviving natural resources and the environment, managing and reviving water sources
  • Assessment of impact on communities
  • Promoting the environment and caring for it in communities
  • Educational promotion in communities
  • Reducing inequality in society
  • Safety in temples, schools and communities
  • Human rights, including labor rights and consumer rights
Applicable Reports
  • Social Sustainability
  • Education Development
  • Public Health Development
  • Athletic Development
  • Preserving National Culture and Cultural Development
  • Developing Communities and Society
  • Pracharath Rak Samakkee Project
  • Water Stewardship

Engagement Channels
  • Hearing and giving opinions on the enforcement of laws by state agencies
  • Training in various courses arranged by state agencies or their certified nominees
  • Compliance with regulations, laws and policies of regulators
  • Building relationships through joint operations
  • Continuous participation in activities and projects of government agencies
  • Reporting business performance and results to relevant government agencies in accordance with the frequency specified
  • Annual Sustainability Survey
Issues of Stakeholder Interest and Concern
  • Participating in giving opinions on various draft laws
  • Tax transparency
  • Labor welfare and safety
  • Human rights and legal labor practices
  • Legal advertising and sales
  • Appropriate management of society and the environment
  • Attending meetings or continuously clarifying various operations with regulators
Applicable Reports
  • Corporate Governance and Compliance
  • Consumer Health, Safety and Wellbeing
  • Safety, Occupational Health and Work Environment
  • Limitless Opportunities
  • Customer Relationship Management
  • Water Stewardship

Engagement Channels
  • Establishing relationships with various organizations
  • Annual Sustainability Survey
Issues of Stakeholder Interest and Concern
  • Consumer Health and Safety
  • Legal business operations
  • Social Responsibility
Applicable Reports
  • Consumer Health, Safety and Wellbeing
  • Corporate Governance and Compliance
The Process for Assessing Key Sustainability Issues
In 2019, ThaiBev assessed key sustainability issues by considering data on global trends and changes, sustainability issues of other companies in the industry (namely beverages and food) and issues in accordance with international sustainability standards. ThaiBev conducts new key sustainability issue assessments every three years, with issues being reviewed every year. The evaluation process is under the following process.
1. Identification of Issues
ThaiBev has organized workshops for executives and experts from all business areas to examine and determine the sustainability issues that are consistent with relevant business operations. This work involves learning about global trends and changes, sustainability issues of other companies in the industry, as well as specifying stakeholders on corporate sustainability issues.
2. Issue Prioritization
ThaiBev takes the identified issues and ranks them by priority through two main activities, consisting of: 1) Workshops for ThaiBev senior executives to consider and assess the impact of sustainability issues on the organization 2) In-depth interviews with stakeholders from all eight groups both domestically and internationally to understand the significance and potential impacts. The results of these two activities will be used to screen important issues for the sustainability of the organization. Issues that are ranked as very important, both in the perspective of ThaiBev and its stakeholders, will be identified as the most important issues
3. Validation
The Corporate Sustainability Development Working Team cross-checks the comprehensiveness of the key corporate sustainability issues, and presents the completed list to the Corporate Sustainability Development Committee for review and approval. It then presents the issues to the executive committee for final approval and implementation.
4. Establishment of Reporting Boundary
ThaiBev determines the scope of the reporting of all 16 key issues, based on the information collected from various agencies and most relevant stakeholder groups, for the information to be comprehensive and accurate, and in order to address the issues of interest to ThaiBev’s stakeholders.
5. Continuous Development
ThaiBev is committed to continuously operating under the sustainable development framework, by reviewing the organization’s key sustainability issues and annually taking into account stakeholders’ perspectives on key issues, as gathered through in-depth interviews on the development of appropriate and fair sustainability practices.

ThaiBev’s Key Sustainable Issues
Caring for the Environment and the Entire Value Chain
  • Water Stewardship
  • Packaging Management
  • Operational Eco-Efficiency
  • Circularity
Sharing the Value with the World
  • Responsible Consumption
  • Corporate Citizenship
  • Social Collaboration
  • Human Capital Development and Talent Attraction and Retention
  • Safety, Occupational Health & Wellbeing
  • Human Rights
Creating and Sharing the Value of Growth for a Sustainable Future
  • Consumer Health and Safety
  • Customer Development
  • Product Health and Nutrition
  • Corporate Governance & Business Ethics
  • Innovation Management
  • Sustainable Supply Chain
ThaiBev’s Risk Management Criteria
Probability / Likelihood
Consequence / Impact 1 Rare 2 Unlikely 3 Possible 4 Likely 5 Almost
5 Catastrophic H5 H10 H15 E20 E25
4 Major M4 M8 H12 H16 E20
3 Moderate M3 M6 H9 H12 H15
2 Minor L2 L4 M6 M8 H10
1 Insignificant L1 L2 L3 M4 M5
Action required by risk exposure
Risk Exposure Action required
Extremely High (E) Immediate Action Required
High (H) Senior Management Attention Needed
Moderate (M) Management Responsibility Must Be Specified (Senior Vice President, Vice President)
Low (L) Manage by Routine Procedures

The Sustainable Development Working Team and experts from relevant agencies held a workshop with executives. The Corporate Sustainability Development Committee has endorsed 16 topics as ThaiBev’s key sustainability issues.

Summary of Key Sustainability Issues in This Report