| SUSTAINABILITY |
In addition, ThaiBev’s “White Elephant Scholarship” is awarded to employees’ children who have outstanding
academic records at university level. Over the past
10 years (from 2010 to 2019), ThaiBev awarded
more than 10,300 scholarships worth over 64 million
baht. In 2019, employees’ children received 1,112
scholarships worth 6,891,000 baht.
In addition to awarding scholarships, ThaiBev also
considers accepting employees’ children to join its
workforce. Currently, there are 40 employees that
previously received scholarships from ThaiBev and
are now working with the company. This includes 10
employees working in Route-to-Market group, 12
employees in the Spirit group, three employees in
the Beer group, two employees in the finance and
accounting group, 11 employees in the supply chain
management, one employee in the internal audit office
and one employee in an affiliated company.
ThaiBev continues to support education for children and youth
through the Connext ED project which is now in its third year.
In 2019, over 25 million baht in funds have been awarded to
organize activities and projects focusing on the simulated trading
business called “Tham Ma Kha Khai” for students in the lower and
higher education levels to develop business skills and help ease
the burden on their families’ expenses. ThaiBev also hosted
the OTOP JUNIOR contest for more than 290 primary and
secondary schools throughout Thailand. In addition, cooperation has
been expanded to a total of 27 universities nationwide for students
to enhance their business skills, life skills and instilling good
behavior through learning and real-life practice.
This project is
supported by education networks, such as universities, community
education institutions, related government agencies and ThaiBev’s
volunteer staff.
ThaiBev has contributed initial funding for these simulated business projects to more than 290 Pracharath school projects in 47 provinces. There are 1,000 students who have benefited from this project while receiving cooperation from 27 partner universities operating as mentors to provide knowledge about financial and accounting management to students, and add value to the products. Preparing for the real market under the concept of “Helping the Young,” the project encourages knowledge-sharing and generated income for the students totaling 900,000 baht.
| Simulated business project “Tham Ma Kha Khai”* (*basic business skills) |
593
Projects (Data as of September 30, 2018) |
290
Projects (Data as of September 30, 2019) |
Over the past
two years, there were more than 600 contestant groups from
schools all over the country participating in the contests. There
were 20 groups who passed through to the final round and
received awards worth more than 500,000 baht in total to
further develop their products. Furthermore, the students are
given a chance to exhibit and sell their products in OTOP City
events, and join business-perspective activities.
They also
joined the “Walk Rally” activity to exchange ideas with Young
OTOP entrepreneurs and broaden their experiences outside of
the classroom through field trips.
The simulated business project “Tham Ma Kha Khai” was also implemented in seven special children schools
in six provinces, including Chiang Mai, Chiang Rai,
Nakhon Sawan, Phitsanulok, Ubon Ratchathani, and
Songkhla. Classes and trainings with special needs
for more than 200 children to teach them to better
concentrate and develop arm muscles through
bas-relief art and the production of coconut lamps.
The teachers took the children to learn production
methods directly from business owners. Each student
completes different components of the finished
product; then assembles the finished product as a
group. Currently, there are several products made
by special children, such as key chains, coconut lamps,
and herbal balm. Although there are limitations in
the presentation of the products, these children
also get a chance to join the OTOP JUNIOR contest
with other schools and receive an opportunity to win “inspiration awards” in order to give them inspiration
and confidence.
ThaiBev has joined the Ministry of Educational in driving education reform in accordance with the “Thailand 4.0” policy. The objectives are to build cooperation between the private sector, civil society and other sectors in order to improve school management and curriculum development so that it better suits the needs of local communities and builds the skills for children. ThaiBev was one of the private companies that participated in the management of 19 schools in 13 provinces during the 2018 academic year. In the 2019 academic year, ThaiBev supported four additional schools in two more provinces and collaborated with the Mechai Viravaidya Foundation, one of the initiators of this project, to strengthen and drive the project forward for a period of three years or until 2021.
ThaiBev aims to improve the professional skills and life skills of students and encourage them to be good people as a foundation for life development in the future by supporting knowledge and providing training activities in schools. This includes planning with teachers, school directors, education boards, and communities, which reflects the idea of “HTS” “Home-Temple-School,”. These three are the main pillars that have held together and sustained the balance of Thai society. It shows the cooperation between “companycommunity enterprise-government” in order to connect local areas and all of the sectors to strengthen the foundation of Thai society and work towards sustainable development.
This year, Mr. Suthep Prakit who participated in the fifth year of the project, a
teacher from Ban Khlong Nam Sai school in the Office of the Basic Education
Commission, Yala Province, was selected to receive the “Princess Maha Chakri
Award” from Her Royal Highness Princess Maha Chakri Sirindhorn. This award is
given to teachers who make changes, and improve students’ quality of life to be
successful and contribute to education.
The Princess of Naradhiwas Rajanagarinda Teachers Project also sponsors activities
to develop careers, self-reliance and income for families; for example raising
livestock and chickens and growing mushroom for school lunches.
The project also
supports the purchase of sewing equipment to further process goods into higher
value products. It has helped develop the communities into a learning center based
on the Sufficiency Economy concept to learn about new careers and help families to
be more self sufficient and live sustainably.
environmental protection in remote communities that feature
diverse ethnicities and languages. The Sufficiency Economy model
has been introduced to families, communities and even schools
in order to build careers and create income.
The project works
to build the foundation for sustainability and helps reduce inequal
access to education by providing courses in sewing, baking and
unisex hairdressing. The unisex hairdressing course, in particular,
is very popular, perhaps because the participants rarely had an
opportunity to take such courses. The hairdressing curriculum
was included in the school curriculum. There are two salons that
were opened in Nan Province: in Nam Poon Village, Nam Phang
Subdistrict, Mae Charim District, Nan Province and at Ban Hang
Thang Luang School, Bo Kluea Subdistrict, Bo Kluea District,
Nan Province.
ThaiBev activities, such as the River Festival. The students set up a booth to sell kratongs. This helps them practice planning, cost management, and develops sales and marketing skills.
ThaiBev values entrepreneurship. In addition to developing students’ capacity to be knowledgeable and capable entrepreneurs, they are also taught to have integrity to reduce corruption in society. Through this program they are given the opportunity to build relationships with the company and build a stable network. Students participate in the following ThaiBev-sponsored activities to benefit society:
ThaiBev believes that graduates of the program will be able to run their own businesses. They will apply the knowledge and experience gained throughout the course in their career. They may also work for a leading company, perhaps one of ThaiBev’s subsidiaries. Currently, there are 150 students that have completed the program.
EISA is a project aimed at building relationships and cooperation with university-level institutions. ThaiBev helps promote and support many activities at more than 50 universities to improve the quality of education, both in sports and in the classroom.
This will help students to gain real work experience, to prepare
them before entering the workforce. Since 2016, EISA has supported
simulated businesses at various universities with more than 450
students participating.
| 2016 | 2017 | 2018 | 2019 | |
| Rangsit University | 44 | 90 | 70 | 46 |
| Srinakharinwirot University | 8 | 17 | 16 | 9 |
| Rajamangala University of Technology Rattanakosin | 6 | 14 | 22 | 8 |
| Silpakorn University | 22 | 34 | 31 | 17 |
| Thammasat University | - | - | - | 6 |
| Total | 80 | 155 | 139 | 86 |
Over the past year, the EISA project has expanded its network into different sectors. This gives students the opportunity to train and practice different activities. For example:
Today, C asean has over 20 organizations in its
network including leading national organizations, international
organizations, and global civil society organizations. Moreover,
C asean has held various activities throughout 2019, such as
meetings, seminars, project contests, and other competitions to
drive:
1) sustainable development,
2) cooperation in ASEAN
countries and
3) human capital development.
ThaiBev organizes a range of activities to support sustainable development at all levels of society – organizational, community and even personal – through seminars, network gatherings, and promoting solutions to social problems through social enterprises.
With the Pracharath Rak Samakkee Social Enterprise Co. Ltd., ThaiBev jointly hosted the “Thailand Sustainability Forum: Fostering Social Enterprises” for a national and international audience to learn about the establishment and administration of social enterprises, and to provide a forum for exchanging knowledge on laws and practices. The leaders of the Kudi Chin community and the Institute of Smart Community Innovation (ISCI) signed a Memorandum of Understanding (MOU) to establish the “Social Enterprise for the Development of Kudi Chin Community.” This will help develop the Kudi Chin community and provide smart community management that leads to a sustainable community.
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Joint-hosted with Professor Muhammad Yunus, PhD, a Bangladeshi economist and 2006 Nobel Peace Prize laureate known for his micro-finance concept model and for driving social enterprises around the world through his network. This regional conference was hosted under the concept of “Making Money is Happiness, Making Other People Happy is Super Happiness” with more than 1,500 participants from 58 countries from all around the world. It addressed problems through panel discussions, plenary sessions and workshops. The topics included education, agriculture, food industry, health, finance, environment, green energy and arts and culture. The event marked an important step for C asean to build a global social enterprises network as C asean was invited to be a founder of the Thailand Corporate Action Tank in Professor Muhammad Yunus’s network.
Under the concept of “Advancing Partnership for
Sustainability” with 150 ASEAN youth leaders who
have previously participated in YSEALI by the
United States government. The summit aimed to
develop leadership skills, promote knowledge sharing
between new generations in the region, and inspire
strategies and ideas for handling the complicated
challenges faced by ASEAN countries in terms of
politics, society, economy, and the environment.
In addition, the sustainable development project
contest “Advancing Partnership for Sustainability” which has led to real action in different countries
in the ASEAN region.
The three projects that received
awards include:
This is the first band that brings together ten music experts from ASEAN countries to form a band playing the national instruments from each country and conveying ASEAN music as fun and harmonized as one, while maintaining the uniqueness of each national music as well as combining the cultural diversity of each nation through music and a melodious and unique performance. In 2019, the C asean consonant band was honored to perform at the opening of the 34th ASEAN Summit in Bangkok and the 52nd anniversary of the establishment of ASEAN, including the opening of the New ASEAN Secretariat Building in Jakarta, Indonesia. In addition to reflecting the identities of the ASEAN region, it also showed the world that music is a vehicle to exchange knowledge, communicate ways of life and culture, and forge friendship, unity, and understanding between ethnicities.
This is a training program for executives of the ThaiBev Group. The purpose is to prepare the executives to be business leaders of the ASEAN region through courses that enhance their business skills and management of international teams, increase their work efficiency in the digital age, and achieve the ThaiBev 2020 vision. The program includes field trips to different countries in the ASEAN community. In 2019, 28 executives from Thailand, Malaysia, Myanmar, and Singapore participated in the AMD program.
This is a cooperation between the ASEAN Secretariat, ThaiBev, and C asean to promote knowledge and understanding about ASEAN countries for Thai youth. It aims to develop Thai students to become quality members of the ASEAN community in the future under the concept of “Enforcing Partnerships for Sustainability.” In 2019, Patumwan Demonstration School, Srinakharinwirot University was chosen to be the first Thai school to join the ASEAN Day Goes to School activity.
