Home / 2019 Sustainability Report / Sharing the Value with the World
Preserving National Arts and Culture
There is tremendous economic value in arts and culture. From folk handicrafts to high art, from the way of life in the countryside to great traditional festivals, all create economic benefits, income, and careers for people on many levels.

They have also helped build Thailand’s reputation and national pride as well. Thailand, considered the number-one tourist destination in Asia, welcomes more than 30 million foreign tourists each year, generating more than two trillion baht in revenue annually. According to research, about 30 percent of tourism-related income is derived from products and services connected to Thai arts and culture, such as regional festivals, art exhibitions, or sales of souvenirs, artwork, and crafts.

To encourage society to appreciate the value of arts and culture, ThaiBev is committed to disseminating Thainess to the world, with a three-pronged strategy, namely: promoting a creative economy, strengthening the corporate image and coordinating cooperation between the public and private sectors. This approach aims to benefit the community, society, and the nation as a whole.

From March 7 to 9, 2019, Thapana Sirivadhanabhakdi, the Phra Chetuphon Temple’s lay ministry, Committee Member of the Sirivadhanabhakdi Foundation, and the President and CEO of Thai Beverage Public Company Limited, followed Phra Phrom Bundit (Prayoon Thammachitto), who is a committee member of Maha Thera Association, the abbot of Wat Prayoon Wongsawas Temple, the President of the International Council for the Day of Vesak, and the representative of the Supreme Partriarch, Chao Pra Khun Somdej Praariyawongsakatayan, to The Vatican’s International Conference on “Religions and the SDGs” in Vatican City.

Leading this conference was Pope Francis, head of the worldwide Roman Catholic Church, who planed to visit Thailand in November 2019 to perform mass for more than 50,000 Roman Catholic Christians in the country. ThaiBev plans to support this event. In addition, Thai Beverage Recycle Company Limited (TBR) will participate in the Less Plastic Thailand Project by raising awareness about waste sorting and providing bins to collect waste water bottles at the holy mass TBR’s employees are contributing to this campaign as these activities are in line with the national goal to reduce plastic waste in Thailand.

Creative Economy
Thapana Sirivadhanabhakdi, chairman of Bangkok Art Biennale Foundation, received the “Creative Culture Award 2018” in the category of Best Cultural Moments of the Year, presented by Prime Minister Prayut Chan-o-cha on December 26, 2018 at the Government House of Thailand.

Creative economy is the creation of arts and culture that adds value and generates income for artists, communities, society, and the country through the following activities and projects:

Bangkok Art Biennale 2018

The introduction of the curators at the Bangkok Art Biennale 2020 (BAB 2020) under the concept of “ESCAPE ROUTES” at BAB BOX @ One Bangkok

Bangkok Art Biennale 2018 (BAB 2018) was a phenomenal and historical event for Thailand’s contemporary art. For nearly four months and featuring artists from 34 countries around the world, more than 200 works of art were exhibited in 20 important locations throughout Bangkok to spread happiness throughout the city. ThaiBev sponsored the BAB 2018, a world-class art project.

Bangkok Art Biennale 2018 Achievements

ThaiBev formed important partnerships with the government and private sector as well as its own business network, with a budget of more than
200 million baht

Thailand’s tourism economy was stimulated, with more than 4.5 billion baht

Throughout the event, more than 3 million Thai and foreign tourists visited the event
  • 1.44 million foreign tourists
  • 1 Ambassadors, diplomatic staff and their families from more than 20 countries
  • 1 Art departments, hotels, museums, galleries, and artists from around the world

The number of visitors to the Bangkok Art Biennale 2018 at the Bangkok Art and Culture Center from October 2018 to the end of January 2019

260,000 people
More than 80 educational institutions requested group visits at Bangkok Art and Culture Centre

The number of people visiting at all 20 exhibition venues averaged more than
45,000 people per day

Both Thai and foreign media were very interested in BAB 2018. Excellent media coverage from
The total number of Thai and foreign visitors at all 3 temples averaged more than
11,000 people per day
with an average of more than 6,000 foreigners per day

255,278 tourists
visited Wat Phra Chetuphon Wimon Mangkhalaram Rajworamahawihan
364,060 tourists
visited Wat Arun Ratchawararam Ratchaworamahawihan
55,808 tourists
visited Wat Prayurawongsawas Worawihan

47.2 million
social media news stories were viewed worldwide
16 million people*
talked about the event on social media
BAB 2018 was included in the

*Does not include online influencers

Group of students from Bangkrajao schools and communities visiting and participating in art workshop at the BAB BOX@ One Bangkok Art Gallery.

Thapana Sirivadhanabhakdi, Chairman of Bangkok Art Biennale Foundation, presented a souvenir to Mr. Luigi Brugano, Mayor of Venice, on the occasion of accepting an invitation to meet and exchange on future collaboration between Thailand and Italy, while attending the Venice’s Annual Boat Race in Italy on June 1, 2019.

In 2020, the Bangkok Art Biennale festival will return with the theme of “Escape Routes”. There will be works of art from Thai and international artists, even more captivating than the 2018 event. The festival will remain a unique art exhibit covering a variety of areas, including historical buildings such as East Asiatique, and cultural heritage sites such as Wat Arun Ratchawararam Ratchaworamahawihan, Wat Phra Chetuphon Wimon Mangkhalaram Rajworamahawihan, Wat Prayurawongsawas Worawihan, BAB BOX, One Bangkok Project, Bangkok Art and Culture Centre (BACC), and leading department stores.

The Moo Pa (Wild Boars) Football Academy visiting the Bangkok Art Biennale 2018 at the BAB BOX@ One Bangkok Art Gallery.
Professor Apinan Poshyananda
Artistic Director
Bangkok Art Biennale 2018
“ThaiBev places great importance on the promotion of arts and culture. It is an important mission to help tell the world about Thailand and invite tourists from all over the world to travel to the country. The Bangkok Art Biennale 2018 is a major phenomenon for Bangkok in the field of contemporary art in Thailand. It has been well received by artists, people, and tourists who love art. All of this success is due to the synergy and cooperation of all partner networks.

We would like to thank ThaiBev for your cooperation to help Bangkok become a world-class city for arts and culture.”
River Festival

Press conference for “The 5th River Festival 2018” under the concept of “The Sound of Happiness” on 25 September 2019.

In 2014 ThaiBev launched the “River Festival,” a contemporary cultural festival and Loi Krathong celebration on the longest bend of the Chao Phraya River, which has been arranged for 6 consecutive years. It has been well supported by government agencies, including the Ministry of Tourism and Sports, Ministry of Culture, the Navy, Bangkok Metropolitan Administration, Tourism Authority of Thailand, Wat Phra Chetuphon Vimolmangklararam Ratchaworamahawihan, Wat Arun Ratchawararam Ratchaworamahawihan, Wat Kanlayanamit Woramahaviharn, Wat Prayurawongsawas Worawihan, Yodpiman Riverwalk, Asiatique, The Riverfront, Lhong 1919, Icon Siam, the Riverside hotel group, Chao Phraya Express Boat, and many other partners. Together, these organizations helped promote cultural art and Thai traditions to the world.

The partnership has continued to support two other successful projects for sustainability: the “Clean Canal” project and the “Young Host Inheriting the Culture”. Annual survey results show that the satisfaction of visitors to the event is continuously increasing. In the survey, almost 90 percent of Thai interviewees agreed that the event is a good exhibition of contemporary culture. It carries on the tradition of Loi Krathong, according to 98-100 percent of the respondents. It also makes Thai people see Bangkok in a new light. This event can highlight the Thai way of life and helps to support cultural and social sustainability.

The 2019 River Festival was very successful. For instance, visitors gave 98 percent satisfaction score for enjoyment (increased by 29 percent from 2017); 96% for the event being memorable (increased by 31 percent from 2017); 93 percent for event activities (increased by 36 percent from 2017); and overall event satisfaction reached 97 percent (increased by 29 percent from 2017).

The festival generated 2.66 million baht income for communities in the Bangkok area. The event organizers hope to soon expand the event to neighboring ASEAN countries with similar Loi Krathong culture and traditions.

Suraphon Svetasreni
Former Deputy Governor Tourism Authority of Thailand for Art and Culture Promotion and Economic, Social, and National Development
Promotion of Art and Culture, and it’s contribution to the economy, society and national development
“Although advances in science and technology play a significant role today, people still pay more attention to art and culture because they satisfy emotional and mental needs. For this reason, art and culture have enormous economic value. From folk handicrafts to high-art pieces, from the way of life in the countryside to the great traditional festivals, all have an economic impact. That is to say, they are generating income and creating careers for people on many levels, creating a reputation, prestige, and pride for the country too.”

“Many countries support arts and culture, directly and indirectly, to stimulate the tourism industry. There are many socio-economic benefits of arts and culture, such as its use as soft power to strengthen international relations, and to open trade and investment channels. The use of cultural resources can drive the creative economy to create added value for products that can enter the international market.”
Water Festival 2019

“Water Festival 2019” under the concept of “Happy and Healthy” between April 13-15, 2019.

ThaiBev hosted the “Water Festival 2019” for the fifth consecutive year, in collaboration with the Department of ASEAN Affairs, Ministry of Foreign Affairs. As Thailand holds the ASEAN Chairmanship in 2019, the “Water Festival” is another big event supporting the government’s policy to publicize Thailand as an art and culture tourism destination. This event aligns with the ASEAN Cultural Year 2019 theme, which highlights diversity, creativity, and sustainability; so that it will be included as part of the ASEAN Cultural Year of Thailand 2019. A tradition that many ASEAN countries share, the Water Festival promotes sustainable cooperation in the ASEAN region.

Compared to the previous Water Festival, the 2019 event resulted in higher satisfaction ratings from tourists. Bangkok and Phuket areas received above average ratings, while people in Chiang Mai and Udon Thani were moderately satisfied. Nearly half of the participants came with a group of families or friends. As a result, 81 percent of the respondents say that they planned to attend the event again next year (survey conducted at Wat Phra Chetuphon Vimolmangklararam Ratchaworamahawihan, Wat Prayurawongsawas Warawihan, Wat Kaliyamit Woramahaviharn, and Phuket).

The event generated around 1.13 million baht of income for communities in Bangkok. For next year’s event, the organizers hope to expand the event to neighboring countries that also have similar traditional Water Festivals.

Photo Exhibition by HRH Princess Maha Chakri Sirindhorn

HRH Princess Maha Chakri Sirindhorn proceeded to open an exhibition of photographs taken by herself titled “Sawatdi Pi Jo Ma, Ma Koi Tha Pi Kun Mu” on December 10, 2018 at the Bangkok Art and Culture Center.
An exhibition of photographs taken by HRH Princess Maha Chakri Sirindhorn has been organized annually since 2006 at the Bangkok Art and Culture Centre. In 2018, the exhibition was titled “Sawatdi Pi Jo Ma, Ma Koi Tha Pi Kun Mu”.

Corporate Image
At the winter festival, “Love and Warmth at Winter’s End 2018”, ThaiBev provided support for an exhibition of photographs by HRH Princess Maha Chakri Sirindhorn and co-organized the “Chayanitikorn Picture Studio”.

It also supported and encouraged young people to perform on stage, in the “Sornthong Thai Instrumental Music Contest” and other competitions, both in Thailand and abroad, enabling young people to develop, exchange, and learn at the international level. In addition, ThaiBev sponsored the Suanplu Chorus in the “Llangollen International Musical Eisteddfod 2019”, the choir won first prize in the category: “Open Category Choir.”
White Elephant Fine Arts Contest

HRH Princess Maha Chakri Sirindhorn proceeded to open the 8th White Elephant Fine Arts exhibition and drew a picture to display in the exhibition on April 27, 2019 at the Bangkok Art and Culture Center.

This project provides a platform to promote and support artists working in realistic and figurative art. The top prize of the White Elephant Fine Arts Contest is one million baht. In 2019, the program entered its eighth year; the theme was “Ritual Enjoyment.”

Love and Warmth at Winter’s End

This event was arranged as a tribute to His Majesty the King for His Majesty’s sage advice for people to cheer up and be happy and reminisce to traditional ways of life. in the event, ThaiBev setup shops to sell products from the Pracharat Rak Samakkee Project and the “Chayanitikorn Picture Studio”, which offered retro photographs for visitors at the event. ThaiBev has participated in the event for the past two years.

Support for the Exhibition of Photographs in Honor of His Majesty the King, by a Group of Young Volunteer Photographers

ThaiBev supported this exhibition in honor of His Majesty the King, titled “Siam Nithatwattana Coronation Ceremony 2019” The exhibition displayed 86 images taken by a group of young volunteer photographers from May 4-6, 2019, at the coronation ceremony.

The exhibition was officially displayed at Rattanakosin Exhibition Hall on Ratchadamnoen Klang road in July 27-28 and August 10-11, 2019.

Support for the Bangkok Art and Culture Center

Since 2008, the Bangkok Art and Culture Center (BACC) has carried out its primary mission to support, enhance, and disseminate artistic and cultural work, with the objective of achieving internationally recognized excellence. ThaiBev also recognizes the importance of using arts and culture to communicate with children and youth, including art teachers. The “BACC School Program” is an educational field trip for upper elementary and lower secondary school students through this program. Young people get to experience the exhibition space, where they learn through various educational activities that give them a chance to practice their artistic skills.

In 2019, the “BACC School Program” offered activities to encourage appreciation of diversity, and to communicate an anti-bullying message by integrating content from the “Art of Element and Therapy” exhibition. The program also organized a teacher training program called “Workshop for Teachers,” which integrates museum-based learning into the school curriculum

Nitikorn Kraivixien
Director of Art and Culture Program
ThaiBev’s policy and plan on arts and culture programs
“ThaiBev works extensively to promote art and culture for society. We see that art and culture are the foundation of the country. Arts and culture can lead to cultural exchange and collaboration to boost social and economic growth at both the national and international levels. This can happen through various forms of collaboration, especially in the creative economy.

In accordance with our approaches and intentions, this will be part of ThaiBev’s corporate image: to show that the arts and culture program is an important mandate and mission that we always value.”
Scholarships for the College of Music, Mahidol University

ThaiBev has been providing scholarships for the College of Music at Mahidol University since 2010. The music college, equivalent to a faculty under the supervision of Mahidol University, offers courses in music specifically from the preparatory level (High School) to the level of PhD. It is the only institution in the country that offers music at the doctorate level.

There are professors who specialize in each musical instrument and it is also the only institution in Thailand that offers both Thai and international music courses. ThaiBev supports and encourages Thai youth to have the opportunity to develop their musical skills and knowledge of music by providing financial support to attend the College through a total budget of 1 million baht per year.

These funds are allocated to the youth who pass the criteria of the College Committee to receive a scholarship for future competition or international training.
Support for the Thailand Philharmonic Orchestra (TPO)

ThaiBev has been supporting Thailand Philharmonic Orchestra (TPO) continuously from 2010 until the 14th season performance, which concluded in September 2019. This orchestra was established with the objective of creating a professional symphonic band in Thailand to an international level and with the ability to perform in various countries. An international conductor and international musicians are also invited to join the TPO so that it can develop its international potential.
Support for the Royal Photographic Society of Thailand

ThaiBev has supported this association since 2010, offering activities that promote and benefit the photographic society. These activities include an exhibition of photographs taken by HRH Princess Maha Chakri Sirindhorn, the Chang Fine Art International Photo Contest (the seventh consecutive contest on the topic “Maya: Illusion”), the RPST YOURS Campus project (together organized in collaboration with the Photographic Arts Foundation and ThaiBev’s Educational Institute Support Activity), and the One Shot Knock Out Photo Contest.

These activities have proven to be very popular among photographers.

Support for the Bangkok Sketcher

The C asean Sketch Workshop 2019 at C asean Center, Ratchadaphisek Road.
ThaiBev sponsored the C asean Sketch Workshop 2019. The activity is designed to facilitate the exchange of artistic knowledge among various groups, in Thailand and abroad, in response to the growing interest in art amongst the general public. The work includes both paper drawings and digital art that tells a story.
Support for the Suanplu Chorus Group

ThaiBev has continuously provided major support for this chorus. In 2019, the Suanplu Chorus competed against 9 other groups in the “Llangollen International Musical Eisteddfod” competition and won first prize for “Open Category Choir”. As the victor, the chorus was invited to participate in the Choir of the World Final in which participants are the winner from each category (mixed, youth, female, male, and open).

ThaiBev also has supported the production of music CDs of His Majesty the King Bhumibol Adulyadej the Great in order to spread His Majesty’s musical genius.

Support for the Luang Pradit Phairoh (Sorn Silapabanleng) Foundation

The 2nd King’s Cup Sornthong Thai Instrumental Music Contest 2019 Award Ceremony, on 22 June 2019 at Kasetsart University

ThaiBev sponsored the 2nd “Sornthong Thai Instrumental Music Contest.” Elementary and secondary school students compete to win the King’s cup, the HRH Princess Bajrakitiyabha Narendira Debyavati’s Cup, the HRH Princess Sirivannavari Nariratana Rajakanya’s Cup, and HRH Prince Dipangkorn Rasmijoti’s Cup. The contest is divided into two levels with six categories of musical instruments: treble fiddle, alto fiddle, Jakhe, Khlui Phiang Aw, Khim Sai and Ranat Ek.

In 2018-2019, there were 1,641 contestants (589 elementary level, 1,043 secondary level) from 397 educational institutions, hailing from 54 provinces across the country.

Atsadawut Sagarik
Secretary Luang Pradit Phairoh (Sorn Silapabanleng) Foundation
The principles of the foundation’s mission to conserve arts and culture
“Luang Pradit Phairoh (Sorn Silapabanleng) Foundation uses music as a medium for linking various fields of arts and culture with the support of volunteers offering help with such activities, as follows:
  • Conservation:
    create learning resources, including the “Ruen Banleng” museum and library, and sorting document and sound records for restoration and research convenience.
  • Inheritance:
    organize the annual Sorn Thong [Golden Arrow] Thai Instrumental Music Contest and the Thai Music Youth Camp and offer music lessons to interested parties, organize lectures and travel tours for education in Thailand and abroad, and provide music training and skills development for interested parties.
  • Development:
    create a database for research, convert old data to digital format, and create teaching material in various formats.” In addition, the Foundation operates a project called “Friends of Music” as a channel on social media, and visits schools and communities to create a support network. The foundation also opened a section called “Ruen Banleng” where activities and education are provided for interested people free of charge.”
Ekaphong Lapto
Teacher, Ko Kha Wittayakhom School, Lampang Province: Friends of Music Project
ThaiBev is supporting musical education through the Friends of Music Project to increase opportunities and experiences for the youth
  • It creates opportunities for students who love music and are interested in playing musical instruments. It gives them the opportunity to express themselves.
  • It helps the school band to have a powerful sound system for performing music. The students can perform with this sound system outdoors.
  • The student musicians and singers in the band can earn income from musical performances which can become their job, a source of income, and a career.
  • All students of the Ko Kha Wittayakhom School have been given the opportunity to become musicians at the school to gain musical experience, supporting them to become famous musicians in the future.
  • They can build a reputation for themselves and their family by performing in the band. They can become a good example to other youth and encourage students at Ko Kha Wittayakhom School to make good use of their free time and stay far away from drugs.
  • They can also support school events and activities, communities, and various agencies.”
Collaboration with public-private sectors, both domestic and international, resulted in the initiation of new projects, which were beneficial to the development of arts and culture such as music projects or the use of art to treat patients etc.
C asean Consonant ASEAN Traditional Ensemble

The C asean Consonant ASEAN Traditional Ensemble is akin to an ambassador for the arts and culture of the ASEAN region, and a way to encourage regional unity. Connecting audiences with a love and understanding of people in the region, it reflects boundless friendship and the beautiful heritage of ASEAN culture. It also represents a valuable culture transfer from generation to generation. Since 2019 was the year of ASEAN culture, the C asean Consonant Ensemble has participated in the celebration of the following important programs:

  • On June 23, 2019, the ensemble performed at the opening ceremony of the 34th ASEAN Summit, spreading the beauty of ASEAN arts and cultures through the universal language of music.
  • On August 8, 2019, the ensemble was invited to perform at the opening ceremony of the new ASEAN Secretariat building, established to serve as the center of ASEAN and promoted greater mutual awareness. The event also celebrated the 52nd anniversary of ASEAN.
Anand Nakkong
C asean Consonant Music Director
What are your opinions on C asean Consonant which musicians from each country cooperated to create and develop music in the ASEAN region?
“C asean Consonant is a group of musicians who speak different languages and come from different ethnicities, cultures, beliefs, lifestyles, genders, and ages. They play a collection of indigenous musical instruments in the Southeast Asian region which once was originated on a common ground. The integration of creative music in the C asean Consonant approach is not just about putting new musicians and musical instruments together and playing strange, surprising, fun songs. It is an important area for learning. It is a lively learning process. It is learning about a peaceful coexistence despite the differences of people. It is learning about the heart of ASEAN music from its roots; how to communicate with different societies and different audiences.

Even though it’s just a small band, it is a model world of ASEAN member countries, driven by a new generation that conserves and develops the ancient musical instruments, songs, poems, and rhythms. It is a band that creates a new generation of listeners.

For four years now, ASEAN music lovers have enjoyed the colorful music of these diverse flavors.”
Friends of Music Project

ThaiBev and Luang Pradit Pairoh Foundation has jointly organized this project by mobilizing civic-minded volunteers from various organizations, communities, temples, and schools who recognize the importance of creating an environment conducive to music and cultural education with a community network.

The objective is to support the distribution of musical instruments, equipments, and learning media for schools, communities, and clubs in need. The project donates, lends, and repairs equipment, and provides Thai musical education. It also organizes activities to create an atmosphere of learning and strengthens the community of musicians, so it can become self-sustaining. It is hoped that the network will help enable the repair of old or damaged musical instruments.

Through 14 various activities throughout the year, local wisdom is disseminated, helping technicians and youngsters learn skills and find jobs so they can make a living in the musical profession.

Supporting “Cancer Cancel” Exhibition

ThaiBev believes in the concept of art therapy and provided support for the “Cancer Cancel” exhibition by Emeritus Prof. Pisanu Suphanimit. The exhibition showed the use of art therapy during six months of cancer treatment. ThaiBev supported the promotion of the exhibition and emphasized the significance of Art Therapy through various activities including fundraising for art pieces for the exhibition, and others with the Art for Cancer Group to benefit cancer patients.

ThaiBev collaborates with the Art for Cancer Group, by providing financial support for social activities. One activity allowed patients to write messages to doctors, and vice versa; support was provided for a sale of souvenirs made by cancer patients; along with sponsorship for “Cancer Cancel” exhibition, which took place at the Princess Chulabhorn International Oncology Conference on August 8-9, 2019 at Centara Grand at CentralWorld.

Emeritus Professor Pisanu Suphanimit
Lecturer at the Faculty of Painting, Sculpture, and Graphic Arts, Silpakorn University
Art helps us to concentrate our attention on the creation of that work.
“It is a period when we have less anxiety about our illnesses. When there is less stress, hormonal systems and/ or mechanical systems in the body can be fully treated. The term ‘art’ here is very open. It can be any kind of art. Just let the art that you create bring happiness to you.”
Supporting the Sukree Charoensuk Foundation

ThaiBev has provided sponsorship for the Sukree Charoensuk Foundation since 2010. The following activities were conducted in 2019: Talent Education Project, Music for Youth Development Project at Ban Pranee Training Center for Female Juveniles, Talented Youth on Folk Music at Wat Lat Sai’s Thai Music Band, Pilot Band Development Project at Wat Suwannaram School, Suzuki Early Childhood Education Project, Foundation for Children, the 8th Smile Community Project in collaboration with ThaiBev, Classical Music for Society Project, and Music Program for Children Project. ThaiBev also provided scholarships for music education.

Moving Forward
In its art promotion program, ThaiBev continues to demonstrate its commitment based on a threepronged strategy: creative economy, corporate image, and collaboration.
Creative Economy
Art projects and activities can be propelled continuously forwards with a greater visibility, as follows:
  • Bangkok Art Biennale 2020 (BAB 2020) moving forwards to BAB 2022, with plans to expand activities outside of Bangkok or to recruit artists to participate in public events, to create added value for the country’s art industry, including support provided for the Suanplu Chorus to establish and operate using the social enterprise approach.
  • Waste Management: waste materials / product labels are used to create pieces of art by artists in the network.
Corporate Image
ThaiBev aspires to be a leader in promoting, conserving and disseminating Thai and ASEAN culture and art, for example, C asean Consonant, which absolutely embodies ThaiBev intentions in developing Thai and ASEAN arts and cultures.
Expansion of arts and cultural collaboration with the government, private sector, civic society, and the community enterprise sector continuously, to become more diverse. Activities that benefit communities, society, and the nation were encouraged such as the BAB, C asean Consonant, and the Water & River Festival. The goal is to expand partnerships with surrounding communities so that activities can be organized smoothly, and allow people to see the value of collaboration and how it helps bring many benefits to both communities and individuals.