Home / 2018 Sustainability Report / Sharing the Value with the World Social Sustainability Caring and Sharing
GRI 102-12, GRI 103-1, GRI 103-2, GRI 103-3, GRI 413-1
Creating and Sharing
Throughout its operations, ThaiBev considers its responsibilities to society and its obligations to create benefit for local communities. ThaiBev realizes that for its business operations to be successful it must grow in tandem with communities around its factories and with society in general. ThaiBev has therefore embraced the Sufficiency Economy Philosophy and applies this philosophy to improve the quality of life and to create employment opportunities for local communities, to promote public health, to promote education, sports and young people, and to conserve art and culture. The latter category includes support for religion and local customs.

Besides this, ThaiBev supports the 17 Sustainable Development Goals of the United Nations, which are aimed at eliminating poverty and hunger, supporting good health and wellbeing, and providing equal rights to education, among other goals. ThaiBev has cooperated with its business partners, the government and civil society to drive community and social development under the principle of “Creating and Sharing the Value of Growth for a Sustainable Future” through initiatives and activities that contribute to society, both directly and indirectly, in every region of the country. ThaiBev and its subsidiaries have determined policies regarding social responsibility as guidelines for its practice of creating value and in line with its determination to be a good corporate citizen that offers returns to society and all stakeholders. ThaiBev participates in programs to improve the quality of life of communities and is dedicated to create cooperation, value in society and be a sustainable corporate citizen.
ThaiBev’s social contribution activities are in line with the United Nations Sustainable Development Goals, which respond to the essence of ThaiBev’s sustainable materiality.

UN SDGs Project Measure
ThaiBev Unites to Fight the Cold Reduce the number of people affected by severe weather and natural disasters by more than 200,000 people
ThaiBev Helps Create a Model “Sammachip Subdistrict” (Ethical Career Community) Campaign to manage agriculture sustainably by helping over 50 farmers (302 households) and creating an average income of 11,356 baht/household/year
Public health programs In 2018, ThaiBev supported medical research and equipment and other basic health needs with over 50 million baht
  • Scholarship Program
  • Princess of Naradhiwas Rajanagarinda Teachers Project
  • Beta Young Entrepreneur
  • A Good Community with a Smile
  • In 2018, ThaiBev gave 1,177 scholarships from primary to tertiary level as well as occupational training valued at over 10 million baht to students and teachers in remote areas around the country
  • Over 2,000 children developed skills in sports, music and art
  • Added 87 qualified teachers, especially in rural areas
  • Beta Young Entrepreneur
  • Sports Development
  • Pracharath Rak Samakkee Project
  • Over 70,000 children and youth received vocational training to promote better income-earning opportunities for themselves and their families
  • 68 young entrepreneurs trained in the Beta Young project, with 2 becoming ThaiBev employees
  • Supported over 800 professional athletes
  • Since starting the Pracharath program, over 350 communities nationwide increased income from community tourism, with a total income value of 42 million baht
Pracharath Rak Samakkee Project Over 60,000 poor households had their income increased to exceed the poverty line
Seminar on C asean Sustainable Development Forum & Transforming Asia Pacific: Innovative Solutions, Circular Economy and Low Carbon Lifestyles Increased awareness and cooperation between 7 countries in the effort to find ways to reduce climate change
  • The project of Hearts on Forestation under the King Initiatives
  • Joining Forces for the Recovery of Nature in the Environment (Sirindhorn Reforestation Project)
  • Cooperation with Huai Hong Khrai Centre
  • Promoted sustainable management of all kinds of forest, reduced deforestation, revived encroached forests and reforested over 200 rai by planting 46,133 more trees (40,000 mangrove)
  • Joining Forces for the Recovery of Nature in the Environment (Sirindhorn Reforestation Project) planted 6,133 trees
Pracharath Rak Samakkee Project Promoted cooperation between the state, private sector, civil society, academia and the public to establish Pracharath social enterprises in 77 provinces with an investment value of 337 million baht
Creating and Sharing for Sustainable Growth
To achieve its social responsibility policies, ThaiBev supports its directors and employees to undertake volunteer activities and public charity in all forms, and arranges many bodies or working groups to pursue various community development projects. These efforts are divided into two parts which are:
  • 1) At Corporate Level, these comprise the department of Community Development Programs; the group of enhancing quality of life and the environment; external affairs group; Thai Talent project group; the group supporting art and culture; the group from Human Resources; and the group from Corporate Communications.
  • 2) At Local Level, around a factory; these comprise public relations and environmental groups in each factory, which work in coordination with the corporate level. Each agency coordinates and operates projects it has initiated, or in cooperation with various groups in society. Community development programs from both parts enable every area featuring ThaiBev operations to respond to needs and reduce various impacts which may arise in the community; ThaiBev covers its stakeholder groups 100 percent.
In initiating projects and activities to benefit local communities, society and the environment, covering all areas in which it operates, ThaiBev abides by the following operating procedures:

It regularly assesses social and environmental impacts by creating relationships and inquiring about the opinions or needs of the target community, including those in the area around the factory, around any facility or communities close to the company’s products. This is done using questionnaires, through interviews and public meetings, and by communicating with community leaders, parents’ groups, school boards or through small weekly informal meetings.

Based on the the opinions of the target community, social activities are created to cover 5 main categories: Developing communities and society; Education; Public health; Sports; or Art and Culture. The objective is to meet the needs of the community, including all genders and age groups, minorities, the under privileged and those people who live in remote areas.

Every project must have concrete measures to assess the results; by evaluating the satisfaction of the community and stakeholders, social and environmental impacts, and follow up reports from the relevant bodies such as government agencies, universities and civil society groups.

Example of the participation process with stakeholder groups

Understanding needs

  • Identify stakeholders
  • Design format of participation
  • Summarize needs

Conducting project management

  • Design operations/scope
  • Set up working party / advisory committee
  • Connect relevant agencies to work together
  • Find community representatives to do the work
  • Manage risk and various impacts

Assessing results

  • Survey stakeholder satisfaction
  • Establish channel for complaints
  • Assess social/environmental impacts
  • Follow up on the results for the duration of operations (at least once per year)
ThaiBev has collaborated with communities and local bodies to establish an occupational health and safety committee, local community consultation committee as well as groups of personnel tasked with handling complaints and monitoring operational impacts. Such groups include public relations and teams of environmental specialists, who are required to constantly monitor and report their findings in order to ensure that ThaiBev’s corporate social responsibility initiatives fulfil the needs of communities and help to create sustainable societies.

ThaiBev organizes projects to create sustainability in society in a range of platforms. In 2018, the company spent a budget of 500 million baht to operate projects covering 5 main categories as follows:
  • Community and Social Development     28 %
  • Education     7 %
  • Public health     8 %
  • Sports     44 %
  • Art and culture     13 %

In 2018, the company spent a budget of
500 million baht
to operate projects covering 5 main categories as follows:

of all operations have community development programs

Pracharath Rak Samakkee Project Community Developing Programs
Partnership School Projects
Projects to develop sports
Projects to develop art and culture

** Note:
“operations” means those assessing projects which may impact communities in the framework of a factory, which operate all over the country (29 premises)

Number of hours spent by ThaiBev employee volunteers
Participation of

Total volunteer hours
There are three main priorities in ThaiBev group-wide corporate citizenship/philanthropy strategy which aligned with its key business drivers; Growth, Diversity, Brand, Reach, Professionalism: 
  • 1) Increasing Thai community household income and creating job opportunity. 
    ThaiBev embraces H.M. Late King Rama IX philosophy, - “We shouldn’t give fish to people, but we should give them the rod and teach them how to fish”. ThaiBev committed to create security and sustainability for communities and society to grow together. There are many community and social development projects such as Pracharath Raksamakkee Project, Occupational training project for disabled people, ThaiBev Helps Create a Model Ethical Career Community, which effectively drive ThaiBev key stakeholders such as local communities to have a self-sufficiency live, higher income and a decent career. ThaiBev is aiming to see communities grow stronger and build a stable, prosperous and sustainable country.

    Social / Environmental
    Benefit KPI
    Business Benefit KPI
    Increased household income per community. Stronger corporate brand image as a community developer
    Increased number of social enterprises supported by ThaiBev. Increase in number of business partnership.
      Higher Engagement Score from employees, who responded positively to community projects
  • 2) Fostering good citizenship, sportsmanship and public health. 
    Most of ThaiBev’s Corporate Social Responsibility budget is contributed for Sports and public Health. ThaiBev recognizes that developing both of physical and mental health for people both internal and external of the company brings more chances for career success and sustainable society. ThaiBev focuses on supporting sport as it helps creating quality member of society through the concept of sportsmanship which is one of our brand values and also builds strong partnership with the Company. Sports is an excellent tool for human capital development. It promotes sportsmanship, strengthens the players’ discipline and focus. The participation facilitates the players’ personal growth, enabling them improved quality of life. 

    Social / Environmental Benefit KPI Business Benefit KPI
    Increase in number of sport professional athletes. Stronger corporate brand image measured through a market research.
    Increase in number of people participated in sport activities throughout Thailand Less disruption in business operations due to good relations and open dialogue between ThaiBev and stakeholders in the vicinity.
    Increase in number of sport Role Model for youths Increase in number of business partnership and collaborative initiatives.
    Increase in number of sport types available for locals to participate. Number of employee volunteer in sportsmanship program
    Increase in number of network (community) in local areas that lack of opportunities for sport.
  • 3) Expanding partnerships, emphasizing on social enterprise and ASEAN collaboration
    ThaiBev emphasizes on partnerships and collaboration by establishing C asean which is a new platform for collaboration. It is a social enterprise that aiming to strengthening collaboration among the Asean community not only business criteria, but also art and culture. In 2018, There were many events supported by ThaiBev which help promote collaborations and partnerships such as C asean Consonant ensemble and Bangkok Art Biennale (BAB) international modern art festivals and C asean Sustainable Development Forum. In addition, one of c asean roles is to be the sustainability hub for the ASEAN region. Among C asean many activities, we aim to be a vibrant center for those pursuing entrepreneurial endeavors to initiate social enterprise as an essential tool to create harmonious and sustainable development activities in the regional. In 2018, Win-Win WAR Thailand TV program was launched with aiming to support social enterprises in Thailand, three were over 1000 candidates joined the program. ThaiBev plans to launch the program in other countries in ASEAN in the near future.

    Social / Environmental Benefit KPI Business Benefit KPI
    Stronger corporate brand image measured through a market research. Increase in number of startups and social enterprise under ThaiBev support
    Expansion of market outreach from increased number of partners from both private and public sectors Increase in number of social collaborations
Type of Contributions Total amount (BAHT)
Cash contributions 267584234.75 Monetary Units
Time: employee volunteering during paid working hours 58875000 Monetary Units
In-kind giving: product or services donations, projects/ partnerships or similar 78915594.75 Monetary Units
Management overheads 180479150 Monetary Units

2018 Sustainability