Creating and Sharing
Throughout its operations, ThaiBev considers its responsibilities to society and its obligations to create benefit for local communities. ThaiBev realizes that for its business operations to be successful it must grow in tandem with communities around its factories and with society in general. ThaiBev has therefore embraced the Sufficiency Economy Philosophy and applies this philosophy to improve the quality of life and to create employment opportunities for local communities, to promote public health, to promote education, sports and young people, and to conserve art and culture. The latter category includes support for religion and local customs.

Besides this, ThaiBev supports the 17 Sustainable Development Goals of the United Nations, which are aimed at eliminating poverty and hunger, supporting good health and wellbeing, and providing equal rights to education, among other goals. ThaiBev has cooperated with its business partners, the government and civil society to drive community and social development under the principle of “Creating and Sharing the Value of Growth for a Sustainable Future” through initiatives and activities that contribute to society, both directly and indirectly, in every region of the country. ThaiBev and its subsidiaries have determined policies regarding social responsibility as guidelines for its practice of creating value and in line with its determination to be a good corporate citizen that offers returns to society and all stakeholders. ThaiBev participates in programs to improve the quality of life of communities and is dedicated to create cooperation, value in society and be a sustainable corporate citizen.

 

To achieve its social responsibility policies, ThaiBev supports its directors and employees to undertake volunteer activities and public charity in all forms, and arranges many bodies or working groups to pursue various community development projects. These efforts are divided into two parts which are:

• 1) At Corporate Level, these comprise the department of Community Development Programs; the group of enhancing quality of life and the environment; external affairs group; Thai Talent project group; the group supporting art and culture; the group from Human Resources; and the group from Corporate Communications.
• 2) At Local Level, around a factory; these comprise public relations and environmental groups in each factory, which work in coordination with the corporate level. Each agency coordinates and operates projects it has initiated, or in cooperation with various groups in society. Community development programs from both parts enable every area featuring ThaiBev operations to respond to needs and reduce various impacts which may arise in the community; ThaiBev covers its stakeholder groups 100 percent.

In initiating projects and activities to benefit local communities, society and the environment, covering all areas in which it operates, ThaiBev abides by the following operating procedures:

It regularly assesses social and environmental impacts by creating relationships and inquiring about the opinions or needs of the target community, including those in the area around the factory, around any facility or communities close to the company’s products. This is done using questionnaires, through interviews and public meetings, and by communicating with community leaders, parents’ groups, school boards or through small weekly informal meetings.

Based on the the opinions of the target community, social activities are created to cover 5 main categories: Developing communities and society; Education; Public health; Sports; or Art and Culture. The objective is to meet the needs of the community, including all genders and age groups, minorities, the under privileged and those people who live in remote areas.

Every project must have concrete measures to assess the results; by evaluating the satisfaction of the community and stakeholders, social and environmental impacts, and follow up reports from the relevant bodies such as government agencies, universities and civil society groups.

Understanding needs

• Identify stakeholders
• Design format of participation
• Summarize needs

Conducting project management

• Design operations/scope
• Set up working party / advisory committee
• Connect relevant agencies to work together
• Find community representatives to do the work
• Manage risk and various impacts

Assessing results

• Survey stakeholder satisfaction
• Establish channel for complaints
• Assess social/environmental impacts
• Follow up on the results for the duration of operations (at least once per year)

ThaiBev has collaborated with communities and local bodies to establish an occupational health and safety committee, local community consultation committee as well as groups of personnel tasked with handling complaints and monitoring operational impacts. Such groups include public relations and teams of environmental specialists, who are required to constantly monitor and report their findings in order to ensure that ThaiBev’s corporate social responsibility initiatives fulfil the needs of communities and help to create sustainable societies.

ThaiBev organizes projects to create sustainability in society in a range of platforms. In 2018, the company spent a budget of 500 million baht to operate projects covering 5 main categories as follows:

• Community and Social Development     28 %
• Education     7 %
• Public health     8 %
• Sports     44 %
• Art and culture     13 %

 

100%
of all operations have community development programs

Number of hours spent by ThaiBev employee volunteers Participation of 2,000 employees. Total volunteer hours 88,000