Home / 2018 Sustainability Report / Sharing the Value with the World Education Development
  • ThaiBev focuses on developing knowledge and empowering human resources. ThaiBev has initiated programs to support and promote education for children and youth, in order to develop qualified people for the country.
  • In 2018, activities and projects were implemented to support scholarships, help create occupational opportunities, and provide work training to people in organizations, communities and schools – more than 80,000 people benefited in total. ThaiBev hopes that everyone will be able to develop their potential for themselves, the society, and the nation.
STORY Scholarship Fund for Children of Employees

Since 2010, ThaiBev has been managing a scholarship fund to promote and support educational advancement for children of employees who have strong academic records, as well as to help alleviate costs for their parents. From 2010 to 2018, 9,243 scholarships have been granted, a total of 57,198,000 baht.

In 2018, the children of employees received 1,075 scholarships, totalling 6,670,000 baht. The scholarships were granted in two separate programs: 1,065 scholarships for general education, and 10 special scholarships (White Elephant) were granted, from elementary school level to higher education. Among ThaiBev scholarship recipients, 23 children have received support for nine consecutive years. Since 2010, 40 students who received scholarships from the programs have joined the ThaiBev workforce.

ThaiBev continues to be committed to sponsoring the education of children of employees, so that they grow into strong and dependable adults with a solid educational foundation.

Leadership for Sustainable Education Development (Connext ED)
ThaiBev joined the Ministry of Education and 12 private sector businesses for Pracharath Policy’s Basic Education and Leadership Development Project for students to experiment with business practices, so they are able to manage and realize the value of money. They are encouraged to learn about household accounting, costs and profits. This will help them understand basic business through a “child-centered” learning process.

The project has been coordinated for second years with 27 partner universities, educating 76,325 students from 292 schools in 47 provinces. Money management and basic business service skills are covered. Interested students can further develop their knowledge by further participating in the project. There are 292 business project trials under the supervision and guidance of experts from partner universities, with the slogan of “Help the Young”. ThaiBev provides initial funding for the business projects. Students are encouraged to apply their knowledge and skills to real life experiences, taking on the role of entrepreneur. In addition, the company has cooperated with the Department of Community Development to launch a scholarship competition – the 2nd OTOP JUNIOR contest has awarded more than 500,000 baht to scholarship winners.

The project promotes the knowledge needed for accounting and business, and develops leadership and teamwork skills that benefit students in their daily lives and future careers.


Suphatra Chuichai and Naranya Limcharoen

Through the project we have learned about accounting, profit and loss statements, and income. The notes we take every time after we make Thong Muan coconut crispy rolls has helped us more clearly see the profits we make. So we can save the money we earn in our own piggy bank and take it out when we want to spend some money. This helps us learn about how difficult it is for our parents to make a living, and that if we do not work on our own and make money on our own, our parents must work harder and become more tired to earn money for us. We are glad and proud to be able to make money while studying.


Phithak Chimsut
Teacher responsible for Pracharath’s School Project at Ban San Pa Rai School in Tak Province.

This project has focused on the creation of vocational skills in schools so that the project can be integrated into each school’s curriculum.

Opportunities for Special Children

Students with special needs at Kawila Anukul School, Wat Ket Sub-district, Muang District, Chiang Mai Province, are making low-relief art from recycled paper.
ThaiBev has supported 7 schools for children with special needs in 6 provinces, including Chiang Mai, Chiang Rai, Nakhon Sawan, Phitsanulok, Ubon Ratchathani and Songkhla, to provide education to children with intellectual disabilities and multiple disabilities. ThaiBev’s working group and partner universities in the area act as consultants and project facilitators.

In addition, ThaiBev has also donated money to support the “Low-relief Art from Recycled Paper” project and has brought the pieces to distribute at cooperatives. The project aims to educate children, improve their concentration, and develop their fine motor skills. The project also helps them develop their emotions so they can focus on what they are doing for longer periods and are better able to make decisions on their own.
Mulberry Leaf Tea Project, Ban Nong Kradon School, Nakhon Pathom Province

ThaiBev has collaborated with the Faculty of Management Sciences at Nakhon Pathom Rajabhat University to make use of the leftover leaves from the mulberry juice production process to develop into mulberry leaf tea, which can be marketed as an OTOP product. The value-added project includes the following steps:
  • Provide knowledge and consulting services to assist in product development, production processes, marketing, distribution and after-sales services.
  • 150 students (primary grade 4 to secondary grade 3) established a club to manage the activities, and divided their roles and responsibilities clearly, so they can learn about the principles of doing business, from the calculation of cost and profit to managing the club’s funds, as well as adding value to the product by using the identity of the province as a hallmark of the product design.
  • Practice leadership skills and present them during the practice of business.
Currently, mulberry leaf tea products are available at the school’s welfare shop and community stores. The products are packaged in boxes and a set of souvenir boxes with pictures of the province’s landmarks. They also feature varied aromas. The project has become a prototype activity that pushes students to apply their knowledge so they can progress from OTOP Junior to Young OTOP, and in the future become entrepreneurs who are able to take care of both themselves and their families.
Partnership School Project

ThaiBev has joined the Ministry of Education to launch the Partnership School Project. This is the first time that the private sector, civil society, and other groups have had the opportunity to co-manage schools and develop courses tailored to the needs of local communities, while keeping a close eye on rapidly changing world contexts and dynamics. The project receives support and resources from sponsors. Together, they help schools develop curriculum and activities, manage human resources, and set guidelines to measure success. The project’s goal is to equip students with the skills for a successful life and career, and to be good citizens. In the first year of this project, ThaiBev sponsored 19 schools and helped more than 10,000 students. Various activities were organized to promote initiatives for local communities, including:
  • “Big Cleaning Day” at Ko Kha Kindergarten School, Lampang Province: the activity was led by Mr. Kajorn Bhirakit, with over 70 employees from Thai Beverage Logistics Co.,Ltd. the Lampang Provincial Administration Organization, Lampang’s Office of Non-Formal and Informal Education, and Ko Kha Kindergarten teachers, students, and parents, to maintain a clean and safe school environment.
  • “Big Cleaning Day” at Tha Chang Wittayakhan School, Surat Thani Province: the activity was led by Ms. Oraparn Yuvananon and Mr. Chanavut Narkveg, who, along with employees from several ThaiBev groups, cleaned and upgraded the hygiene of the school’s drinking water pumping room. In addition, the Nathichai factory brought a tractor to help prepare land for a palm oil plantation project. Participants helped paint the school building and classroom walls, and cleaned out the gutters around the school.
  • HRH Princess Srinagarindra Demonstration School, Chiang Mai, led by Mr. Prapoch Sabhavasu, sent its teachers for training at the Huai Hong Khrai Royal Development Study Centre in Chiang Mai Province. For this training program, a ThaiBev team helped offer training in male hairstyling, cooking, and art.
Princess of Naradhiwas Rajanagarinda Teachers Project

This project recognizes the sacrifices made by teachers working in remote areas. Teachers from three agencies - the Office of Non-Formal and Informal Education, the Border Police Headquarters, and the Office of the Basic Education Commission – are selected to be honored with the Princess of Naradhiwas Rajanagarinda Teacher Prize. So far, 87 teachers have been given this prestigious honor during a ten-year period. ThaiBev has sponsored the Princess of Naradhiwas Rajanagarinda Teacher Prize for the past six years with 1 million baht per year. The prizes are divided into two categories: the first is for new recipients, in the amount of 900,000 baht; and the second category is for teachers who have been recognized with the award in the past. The second award is in the amount of 100,000 baht for the continued implementation of the Quality of Life and Environment Project.

The Princess of Naradhiwas Rajanagarinda Teachers Project has initiated various activities to promote and help create self-sustaining incomes for remote communities. Activities include the Vegetable Growing Table Project as a Source of Sufficient Economic Knowledge to the Community, and the Ban Nam Puk Sufficiency Economy Learning Centre as a source of knowledge. These projects have helped the communities to learn about the sufficiency economy, created jobs in the community, have their own funds for self-reliance, and developed additional skills in agriculture, livestock and fishery management, and forest conservation, to restore traditional local knowledge.
Extra Courses for Careers with ThaiBev
ThaiBev organizes various courses to meet the needs of remote communities that are interested and well-suited for this project, which creates sustainable new ways for villagers to earn a living. It helps create a foundation for sustainability and reduces learning disparities. This project includes courses on hairstyling, sewing, cooking and baking, motorcycle maintenance, and recycling goods for use in household agriculture.

Singha Saetueng
Acting Director, HRH Princess Srinagarindra Demonstration School Bodhivijjalaya College, Mae Chaem district, Chiang Mai Province

ThaiBev’s project to provide education for career enhancement is divided into three main categories:
  • Organic Farming: The school teaches students and also encourages villagers to farm organically without using chemicals. The produce can be sold back to the school as a community enterprise. The students who engage in organic farming can earn income during their time in school. In addition, organic farming improves their health by reducing exposure to chemicals.
  • Hairstyling: The children can turn this skill into a career which can generate extra income and funding for their higher education. There is one student who is a boxer and lives in Minayothin Boxing Camp: he served as the boxing camp’s barber as well. He once cut the hair of a world champion boxer.
  • Cooking: The students who participated in the program are able to prepare various types of food, such as stewed pork leg with rice, and chicken with rice. These are considered specialty dishes. When we have school visitors the children will cook these dishes for them. I think that the children who joined the program can definitely use these cooking skills for their future career.

Prapoch Sabhavas
Deputy Director, Office of the President

The Princess of Naradhiwas Rajanagarindra Teacher Prize is an award given to teachers who make sacrifices to perform their duties in remote and risky areas for a long time. These teachers have done good deeds for the school and students. Their aims are to help the students grow up to be good people with knowledge and morals. The teachers also are central to community development. If I had not worked with this project, I would not believe that in our country there are teachers who are so patient and so determined. Some teachers have had malaria more than 10 times a year. We have continued to give annual awards to every teacher who has received this award in the past, to fund creative projects that they wanted to develop, or to further build other projects that they have been doing but lacked the resources for, such as the Sufficiency Economy Learning Unit for Student Lunch Program, the Integrated Agriculture Project, and the Egg-laying Chicken Project, among others.
C asean
C asean, under the management of CAC Co.,Ltd., is a social enterprise that functions as a center for networking and enhancing the potential of ASEAN countries with a focus on arts, culture, and business. The main target group is young people, an important resource for the future of the region.

Following the principle of sustainable development, C asean has organized a variety of activities, including training, seminars, conferences, and television shows, as well as the establishment of the C asean Consonant ASEAN Traditional Ensemble. It is hoped that the next generation will gain the knowledge, skills, and ideas that can foster a sustainable society that is connected in every dimension. This includes technology, arts, and culture. In 2018, C asean conducted the following activities:
C asean Sustainable Development Forum

C asean, in collaboration with the United Nations Environment Program and the Business Development Institute for Society Foundation (FINSEDT), organized a Sustainable Development Forum and seminar this year in Bangkok. The event, “Transforming Asia Pacific: Innovative Solutions, Circular Economy and Low Carbon Lifestyles,” was held September 17-19 at C asean Centre. The purpose of the event was to emphasize the concept of sustainable business development by taking social and environmental impacts into account, both at the ASEAN and global level, according to the Sufficiency Economy Philosophy conceived and promoted by His Majesty King Bhumibol Adulyadej. The event aimed to prepare and encourage the private sector to conduct business with integrity and discretion, and take into account social and environmental impacts. The concept of a low-carbon-consumption lifestyle was at the core of the event, in order to mitigate climate change and build a foundation for sustainable development in ASEAN and at the global level. Win-Win WAR Thailand project

C asean launched the Win-Win WAR project to identify members of the new generation who are committed to create the business of their dreams, as well as sustainably support the environment and society. Through a competition, participants present their business plans by acting out a real situation in a reality show-type format, without any written script. This project provides a platform for aspiring business professionals to present ideas about their business, product, or service that meets the criteria of “Sustainable Business Development”.
EISA: Educational Instituted Support Activities and Establishment of Simulated Business in Universities Project
ThaiBev has established Educational Instituted Support Activities (EISA) to promote sport activities at the university level and to support classroom courses so that students have real work experience to prepare themselves for life after graduation. In 2017-2018, the project set up a “Mini Mart” convenience store as “Trial company or Dummy Business” for students to practice working in a simulated business. The EISA project invited expert speakers in various fields from ThaiBev Group and the TCC Group to educate students so they can apply the knowledge gained from the simulated business experience. The simulated business project is a part of a course offered by the faculties of business administration at various universities that have participated in the project.

In the past year, five stores have been opened: RBS Mart at Rangsit University, SWU Mart at Srinakharinwirot University Ongkharak Campus, RMUTR Mart at Rajamangala University of Technology Rattanakosin Salaya Campus, Smart Market at Silpakorn University Phetchaburi Campus, and KKW Mart at Rajamangala University of Technology Rattanakosin Wang Klai Kangwon Campus. Each of these stores will serve as an experimental learning resource for business administration students. Throughout the year, 400 students will practice working at these stores (five stores, 40 students per store each semester, two semesters per year).


Surapol Utintu
Director, External Coordinating Office

The EISA project supports sports activities at universities for the youth to have a career path and brighter future. Apart from sports, we see opportunities to expand cooperation through other educational activities. We started to expand the program through four main areas: Sports, Sales, Brand Recognition (to be Top of Mind), and Pracharath Activities. In this program, everyone must share their knowledge and experience by creating a simulated business at the university. ThaiBev supports the businesses with expertise in store design, account management, stock management, and public relations. However, the students will have to manage the business by themselves. This will help them learn through the practice of actual work, rather than only theoretical knowledge in the classroom.



Chanudom Kittisaret
a senior marketing student from the Faculty of Management, Silpakorn University

It’s a different experience from the classroom. We learn to solve many problems and do many things that we do not usually get to do in the classroom. We learn through practice and apply problem-solving methods learned from the training provided by ThaiBev in real situations. We learn to observe the consumers to see what they want or what they want more of, and we adjust to meet their needs. That is what we need to do to have satisfied customers.

In 2020, EISA projects aim to expand its network of simulated business stores throughout various universities in Bangkok and the vicinity, as well as at universities in major provinces across the country. In addition to increasing the number of stores, the project also plans to become more efficient by promoting current shops to run on their own sustainably, for example, the CU Waste Zero project of Chulalongkorn University and the TU-Smart University project of Thammasat University. These projects can become a resource for learning and provide experiences for future generations of students.
Creating the New Generation of Social Entrepreneurs project (Beta Young Entrepreneur)
is a project based on the collaboration of three organizations: the Thai Chamber of Commerce, the University of the Thai Chamber of Commerce, and the Sirivadhanabhakdi Foundation. Together these organizations are training a new generation of university students to be entrepreneurs, with a special focus on releasing their potential and promoting strong virtues, ethics and social responsibility when doing business. The main activities are divided into two areas:
  • Business Activities: The students will intern at Thai Beverage Public Company Limited or associated companies (Freshmen). They will learn about and experience a real business environment through the building of a 20,000 baht start-up business (Sophomore), simulated business (Junior) and field visits to companies in the ThaiBev group.
  • Social Activities: These activities help instill morals, ethics, and social responsibility through activities provided by ThaiBev such as “ThaiBev Unites to Fight the Cold”, The Water Festival and the River Festival.
The program has produced four new generations of entrepreneurs, covering 134 students overall. The graduates from this project have chosen to work in different careers; some have run their own businesses; others have continued their family businesses or worked in offices; while others have continued their studies.

Among the students who have graduated from the program and carried on in business, many started their own businesses, including a cat hotel, a bag business, concert event organizing and other event organizing companies. Some continued in their family business, such as a coffee shop, a gas station, a pig farm, a wholesale toy shop, and a children’s clothing store. Some continued their work that began with their 20,000 baht start up business, such as an accessories shop, online clothing shop, and a bottle garden.

ThaiBev believes that it will be able to continuously create a new generation of good and capable entrepreneurs.


Thapana Sirivadhanabhakdi
President and CEO, Thai Beverage Public Company Limited

At the 20,000 Baht Start Up Business and Simulated Business Certificate Award Ceremony on 8 March 2018.

I am glad and proud that everyone has gained knowledge and experience. What is very important is that we must try and learn to do what we believe is also useful to ourselves. With the knowledge we have gained from this project, from the university’s curriculum, from the teachers who have taught and given us guidance, what important is that we have real experience for ourselves. We aim to create and develop students to be strong, committed, confident and step up to be the next generation of entrepreneurs to create a quality society for our country.



Ramida Khaniwaranon
a Beta Young #1 alumni, currently a staff of ThaiBev Thai Talent at Thotsaphak Company Limited

When we work with others, we will sometimes run into conflict. If I had not done the simulated business or other activities with my classmates while in the university, I would not be able to solve problems when I am working. For example, when I have a conflict with someone, I learned how to handle it, and how to help myself to be able to work better. All of this experience I gained from the business simulation program.


Chaiwat Koisantisuk
a Beta Young #2 alumni, currently owns a security alarm system business

Joining a UTCC Beta Dummy Business is a big plus that can definitely provide you useful to experience to apply to your business. At that time, it was the beginning of the dummy business, we faced many problems and had to solve them all. Some problems we were able to solve, others we could not. Finally, when we had to manage our own business, we felt like we had faced those problems before. So, it helped set quite a stable foundation for our own business. We got to learn about all these systems, stocking, accounting, and store management, marketing, organizing various promotions, and customer service. We integrated these experiences we got from the dummy business into our own business.

Rachata Iamsongkram
a Beta Young #3 alumni, currently owns Jae’s Accessories store

The skills I learned from the start-up business were related to sales and marketing. With the 20,000 baht provided by the foundation, I was able to sell products and meet customers on my own. This experience helped improve my marketing skills, which I might not have gained experience in otherwise.


Overview of ThaiBev Education Support

More than
80,000 people
benefited from the Education Development Project

1,075 scholarships
given to children of employees

44 Million Baht
Education Support Fund in 2018
19 schools
Partnership School Project supported
developed over
10,000 students
265 children
with special needs benefited from the project

2018 Sustainability