Economic
Creating and Sharing the Value of Growth for a Sustainable Future
INSIGHT
Pitupong Soraphan
Acting Vice-President, Market Intelligence
Non - alcoholic Berverage Business
“In a nationwide survey, close to 80 percent of ThaiBev’s consumers are opting for healthier choices of food and beverages in their daily diet. More than 55 percent of drinkers seek low calories and low sugar alternatives. With this healthier trend, ThaiBev is making efforts in developing healthier products ...
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Paisarn Aowsathaporn
Executive Vice President Food Business
“In the past year, the food business of the ThaiBev Group has grown from its continuously expanding food business portfolio and branches. The company has expanded branches, developed restaurant formats and menus, and expanded delivery channels with online platforms ...
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Agent: J.Sermsup Co., Ltd.
Thanthicha Piwatpacharakul, Kullawat Piwatpacharakul, and Patthamon Piwatpacharakul (from left to right)
IIn the past, our company used to sell products in a traditional way. We did not have a concrete plan; we would focus on generating sales from the company’s regular clients (stores). Our company lacked good sales techniques ...
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CORPORATE GOVERNANCE AND COMPLIANCE
Good Corporate Governance is an international corporate management method and an important factor in the organization’s efficiency improvement. It shows that the organization’s management system is efficient and transparent and its operation is aligned with the principles of corporate governance ...
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CUSTOMER RELATIONSHIP MANAGEMENT
Customer Management is the key to build long-lasting relationship with customers. ThaiBev categorizes customers into two segments: customers and consumers. Customers are those that sell and distribute ThaiBev’s products. Consumers are those that ThaiBev directly sell and distribute products to...
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CONSUMER HEALTH, SAFETY AND WELLBEING
As the largest producer and distributor of beverages and food in the country, ThaiBev places great importance on health and consumer safety to meet future market growth, starting from procurement of quality and safe raw materials ...
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CODE OF BUSINESS CONDUCT
In order for ThaiBev Group to grow and prosper in a sustainable manner and be accepted in the community, one of the most important factors is that the company must conduct its business ethically...
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