A nationwide campaign was launched to promote ‘Returnable est COLA bottles’ focusing on food shops and restaurants channel. As an industry, returnable glass bottles has been losing its charm at the expense of more convenient plastic PET bottles. However, EST brand sees sustainability differently and committed to re-activate relevance of this format driving growth of +7% and maximizing 80% of SermSuk’s environmentally friendly packaging portfolio in this channel, surpassing industry peer performance rates.
Of paper used in corrugated carton is made from recycled content
Increase the proportion of recycled content
Optimize the packaging to reduce resource consumption
In 2019, ThaiBev has initiated the “Can 2 Can” project, a cooperative effort between ThaiBev and its direct supplier, the aluminum can manufacturer, and an indirect supplier, the aluminum sheet manufacturer. In FY2019 and FY2020, almost 2,000 tons of cans have been retrieved which amounts to 141 million cans have been retrived through this closed-loop packaging management sscheme. This initiative enable ThaiBev to increase the use of recycled material in our packaging and ensure that recyclable packaging is actually recycled. Currently, the recycled content of aluminium can use in ThaiBevs production is, on average, 61% by weight.
of aluminum cans sold in FY2020 were retrieved for recycling (by weight)
Aluminum can is one of ThaiBev’s main packaging used in Spirit, Beer and Non-alcoholic Beverage businesses. ThaiBev has been working closely with aluminum can suppliers to optimize the specification of aluminum cans to reduce environmental impacts while maintaining attractive design and products’ safety. By 2030, ThaiBev aims the amount of materials used in aluminum packaging by 2,700 metric tons compared to 2020
Optimization of shrink film dimension and thickness for Crystal and est play products reduce plastic consumption by
Reduce weight of PET bottles for Crystal drinking water (350ml and 1000ml) and est carbonated soft drinks (1000ml) by more than
ThaiBev has continuously been reducing the use of raw materials used to produce plastics bottles since 2014. Up until today, the weight of PET bottles used for drinking water have been successfully reduced from 17g to 13.5g.
In accordance with Thailand’s National Solid Waste Management Master Plan (2016-2021), ThaiBev, as a major producer of drinking water, has participated in the “No plastic bottle cap seal” project to reduce plastic waste. ThaiBev’s subsidiaries, including Sermsuk and Thai Drink, signed an MOU for the project on February 13, 2018 at the Department of Pollution Control, Ministry of Natural Resources and Environment. Together with other major companies, ThaiBev has agreed to stop using plastic bottle cap seals for drinking water starting April 1, 2018.