As the largest producer and distributor of beverages and food in the country, ThaiBev places great importance on health and consumer safety. Starting from procurement of quality and safe raw materials. ThaiBev conducts research to develop more healthy products by reducing the amount of sugar, sodium and fat as well as controls the production process to meet international standards of consumer health products while still preserving the original flavor. In addition, to give consumers confidence in the safety of raw materials, ThaiBev discloses the nutritional value of products such as energy, sugar, fat and sodium by using food labels as a communication tool.
OISHI developed a new tea formula, “OISHI Gold,”
with tea leaves from Matsuda Tea Plantation, a quality tea plantation in Japan. The plantation is located on the Makinohara Plateau, Japan’s number-one tea growing area that is extremely fertile with year-round sunlight and temperatures that are best suited for tea growing. Most importantly, it is a cultivation area that receives spring water that flows directly from the Japan Alps, which is considered as a clean and pure water source. This makes the best quality tea as confirmed by many quality awards, such as The Emperor’s Cup trophy from the Emperor of Japan.
The Matsuda Tea Plantation implements meticulous growing methods by hand-picking all tea leaves, selecting only the three youngest leaves from the buds. The tea leaves are steamed to preserve tea quality before being pressed. This method creates a chemical process that brings out a special aroma in the tea leaves. This process must be done within four hours to keep the tea as fresh as possible. OISHI has developed these high quality tea leaves into a premium healthy drink. With its outstanding feature of mellow taste and low sugar content, OISHI Gold has been certified as “Healthier Choice Logo”
by the Nutrition Foundation, Mahidol University.
Genmaicha is the first premium Japanese roasted rice tea to be available in Thailand. The three youngest tea leaves are hand-picked and combined with top quality Japanese roasted rice; an original recipe from 1930 giving the tea a mellow, fragrant, and unique flavor. The soft tea flavor makes it easy to drink. The flavor is elevated when taking with food. OISHI Gold Genmaicha comes in two formulas; no sugar and minimal sweet (Delight).
Kabusecha tea is a premium green tea that is produced through a different cultivation process than other green teas, where a black mesh is used to cover the green tea leaves to prevent them from being exposed to direct sunlight for a week prior to harvesting. Since the tea leaves are not exposed to direct sunlight, they develop a more delicate aroma and flavor than other green teas. The leaves also contain theanine, a natural compound that helps reduce astringent taste for perfect concentrated flavors. OISHI Gold Kabusecha comes in both sugar-free and minimal sweet (Delight) formulas.
ThaiBev is expanding into the mineral water market. Chang Mineral Water is crafted from pure mineral water extracted from a groundwater aquifer in Ayutthaya province that contains various accumulated minerals such as calcium, magnesium, and fluoride. The mineral water is put through a triple filtration process to make the water clean and pure, while still containing all the minerals necessary for the body. Further, the water has been certified by the National Sanitation Foundation (NSF) of the United States.
A new ready-to-eat product for the health-conscious consumer who demands high-quality and low-calorie food. ThaiBev has developed a recipe for multi-grain bread which contains nutrition from four carefully selected grains: wheat, malted barley, riceberry and soybean. This is combined with other quality ingredients, such as low-fat and high-protein chicken breast.
A new flavor of 100 Plus - the caffeine-free carbonated isotonic beverage has been introduced to the consumer. Made with steviol glycocides, a natural sugar made from stevia, 100 Plus contains less than 50 percent of the calories and sugar in typical carbonated beverages.
ThaiBev has been focusing on reducing sugar content in non-alcoholic beverages without affecting the original taste of the products for the past two years. Currently, ThaiBev is able to reduce the amount of sugar in all 14 products (compared to 2014 as a base year), by more than 9,800 tons in 2019.
Reduced sugar content in
compared to 2014 as a base year
Sugar used in the production process
was reduced by more than
Besides sugar, which causes obesity and diabetes, the intake of sodium also poses risks by leading to kidney disease. Currently, over 8 million people in Thailand are affected with chronic kidney disease, making it the third highest country in ASEAN. As a food producer, ThaiBev is giving priority to reducing sodium in our products. At present, examples of menus that reduce sodium or have no sodium added include salmon head in soy sauce and miso soup.
Trans fat is a form of fat that is hazardous to health as it increases one’s levels of bad cholesterol (LDL-cholesterol) which are indicators for stroke and cardio-vascular disease. In 2018, the Ministry of Public Health announced a ban on the production, importation or sale of food containing Partially Hydrogenated Oils (PHOs). All of OISHI’s food products and raw materials contain no PHOs to make food safe for consumption.
ThaiBev has adjusted all ramen noodles recipes to be free of preservatives and monosodium glutamate in all OISHI affiliated restaurants, such as OISHI Ramen and OISHI Eaterium. This includes the “OISHI Eato”
ramen ready-to-eat food product group, such as stir-fried clam ramen with chili paste, yakisoba with pork and vegetables and teriyaki chicken ramen with nabe sauce.
ThaiBev is attentive to the selection of consumer-safe materials for use in production. The Company examines each material’s source, quality, and safety, in strict concordance with international standards. This includes screening processes where business partners are stipulated to disclose the information regarding the use of Genetically Modified Organisms (GMOs) in materials. Such information is displayed on the labeling of products in every country, following the Company’s policy and the regulations of the Ministry of Agriculture and Cooperatives regarding the use and harvesting of materials with GMOs. Furthermore, ThaiBev also encourages the use of organic agricultural products from agricultural sources certified by consumer health and safety organizations.
The KKU1 or Isan Pearl 2 chicken breed, is a research development by the Faculty of Agriculture, Khon Kaen University. In collaboration with Pracharath Rak Samakkee Khon Kaen Company (Social Enterprise), farmers are encouraged to raise this breed of chicken to generate additional income. The outstanding properties of this breed are low uric acid levels (only 1.91 mg percent which is lower than other types of commercial chicken breed), less fat, with thick, firm, and tasty meat, and low in cholesterol. Most importantly, there are no hormones or antibiotics. This breed of chicken grows quickly, is easy to raise, and can be raised free-range. Currently the food business group uses the meat of this chicken breed in dishes such as Volcanic Grilled Chicken and Turmeric Grilled Chicken at Café Chilli Bangkok Ruamrudee, and Whole Roasted Chicken and Braised Chicken at Hyde & Seek @Plaza Athenee.
- All products of the company have passed the food safety management system certification, or ISO 22000.
- All ThaiBev non-alcoholic beverages and OISHI affiliated restaurants are certified GMP & HACCP (Good Manufacturing Practice & Hazard Analysis and Critical Control Point).
- Drinking water and mineral water manufacturing processes have been certified by the National Sanitation Foundation (NSF) from the USA.
- Sermsuk Public Co., Ltd. and the production processes of OISHI Green Tea in UHT packaging has been certified to the standard of the Food Safety System Certification 22000 (FSSC 22000).
- Beer Thip Brewery (1991), OISHI Trading Co., Ltd. and Sermsuk Public Co., Ltd. received the FDA Quality Award 2019, organized by the Food and Drug Administration (FDA), Ministry of Public Health, to establish safe production of healthy products.