ThaiBev initiated the EISA program since 2016 to promote and support activities within universities as follows:
- Higher Education Sport Events
- Various student activities in the faculty and club activities, such as volunteer camp
- Promotion of practical curriculum such as simulated companies, field work studying local ways of life and building better quality of life for the community, and introducing experts or executives as special lecturers.
Currently, EISA has cooperated with over 54 faculties from 40 institutions. In addition to previously supported activities, EISA has also increased knowledge-based activities by providing the opportunity for students to gain hands-on experience through various events. For example, in cooperation with the Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang set up the Bee-High Shop. Here, ThaiBev provided funding for construction and decoration, including shelves, cash registers, and products as a basis for business management in order to help the shop survives. It also introduced many retail and product experts to supervise students in this business simulation. Bee-High Shop is a platform where students can present their product designs, such as jewelries, packaging, etc., and is also a sole distributor for ThaiBev products, with more than 5,000 customers a day.
Additionally, ThaiBev also brought 30 industrial design students to the Bansawaisor Development Program in Buriram province to work with locals to develop a learning center for tourism and homestays. The students helped design signage around the village, make an application for customers to book stays online, improve product quality by designing new packaging. ThaiBev covered the students’ expenses for travel, food, and accommodation.