SUSTAINABILITY |
ThaiBev’s football skills training and development program, for
youth from six to 18 years old, is the largest free football training
center in Bangkok. It operates according to international standards
for more than ten years since its opening. The center promotes
physical and mental health, in addition to creating a chance
for passionate young footballers to become future
professionals.
In total, more than 500,000 youth
have been trained at this center. In 2018, more than
70,000 youth participated.
Supporting the sustainability of Thai football industry
is ThaiBev’s greatest mission and commitment.
In 2019, Chang Beverage, in collaboration with the
Football Association of Thailand under Patronage of
His Majesty the King, launched the campaign #Len Mai
Lerk in support of the Thai football industry. This
partnership is a great collaboration between a business
organization and Thailand’s national football organization.
In the campaign, football players, trainers and legendary
Thai football personalities are invited to share their
stories and dedications before becoming professional
and national team football players.
All participants,
Thailand national football team, or the Chang Suek
team vowed to “play without giving up” and ThaiBev
committed to join forces to wholeheartedly cheer for
their team. The campaign’s slogan was “Chang Suek
Never Stop, and we, Chang Suek No. 12, will never
stop supporting the team.”
The first mobile football training program in Thailand is entering
its seventh year. The project has collaborated with 140 communities,
in more than 66 provinces, providing free football training to young
people. The objective is to offer opportunities to youth throughout
the country.
Each year more than 10,000 young athletes are
selected to participate in intensive football skills training at the
ThaiBev Football Academy Training Center. This one-week intensive
course inspires aspiring footballers and shows them the path to
become professional football players in the future.
This regional football skill training center’s collaboration with five
different communities in remote areas of five separate provinces
is another important project. ThaiBev has supported this program
for more than five years.
Currently there are more than 400 youth
enrolled, with more than 50 trainers and staff joining the project.
ThaiBev sponsors the football training, equipment, and sports
beverages. It has continuously supported the education of youth,
trainers and staff, in topics such as nutrition. Training is conducted
by well-known, licensed coaches.
ThaiBev has collaborated with Assumption College Thonburi for
more than ten years now. The school provides free scholarships
that include food and accommodation. ThaiBev provides a budget
that allows for the football training to be conducted by well-known
coaches, and sponsors competitions throughout the year to help
promising athletes achieve their dreams of becoming professional
footballers.
At least 250 footballers have gone on from this program
to compete at various levels of professional Thai football,
making the Chang White Elephant project of the Assumption
College Thonburi a famous football academy at the youth level.
Through the scholarship training program, Assumption has
developed a reputation for consistently producing talented
professional footballers.
Since its inception in 2014, ThaiBev’s Youth Long Boat Commentator
Project has worked to preserve this tradition, and the skill of long
boat commentating in Thai society. More than 1,000 young people
from across Thailand, between the ages of 8-15, have participated
in the project. Youth are given the opportunity to learn about
long boat commentating from professional commentators.
More than
15 young people so far have gone on to become professional
commentators, carrying on this charming feature of traditional long
boat competitions.
Golf is one of the most popular international sports. It requires concentration, calmness, and expertise. Recognizing golf as a sport that can help develop desirable traits that can also benefit society, ThaiBev sponsors projects for aspiring youth to become professional golfers; through three main projects from beginner level to professional.
is a golf competition that operates with professional standards. It is designed to build the foundation for youth to become professional golfers. The competition is divided into three age groups: 8-12 years old, 13-18 years old, and 19-21 years old.
is a golf training clinic under the supervision of world-class trainers for more than 10 years. Talented youngsters from the Chang Thailand Junior Golf Circuit between 13-18 years are selected to join. The clinic’s training system is divided into three levels and opens seven times a year.
is a project to identify young golfers with outstanding skills, through competitions and the clinic. It strengthens the potential of these young golfers to develop into world-class professionals in the future.
ThaiBev Sports Development Project 2018: Creating Opportunities / Promoting Health / The Road to Success | Creating opportunities / Promoting health Number of people-age |
ThaiBev Football Academy International standard football training center - Promoting health and creating opportunities for youth |
70,000 people age 6-17 years old |
Chang Mobile Football Clinic Thailand’s first mobile football clinic - Giving opportunities to youth all over the country |
11,000 people age 6-17 years old |
Chang Football Community Building a network of five football training centers in five regions - Continuous and strong development |
1,000 people age 10-16 years old |
Chang Junior Football Team Youth football team - Opportunity to develop towards success |
50 people age 12-14 years old |
Chang Junior Football Project Systematic Youth Football Development Project - Sustainable football system development |
|
1. Chang Junior Cup Youth football competition for 13-year-olds |
5,000 people age 12-13 years old |
2. Chang Advanced Football Clinic Football clinic in collaboration with famous coaches and footballers |
800 people age 8-16 years old |
3. Chang AFC Coaching Certificate Course Licensed football coach training, certified by the Asian Football Confederation |
24 people age 25-45 years old |
4. Chang Junior Cup Road to England Building experience and inspiration for youth footballers project |
18 people age 12-13 years old |
Chang Soccer School Selection of youth for “White Elephant Football” - The starting point towards success |
5,000 people age 9-10 years old |
Assumption College Thonburi’s “White Elephant Project” Systematic cooperation in youth development towards professional footballer |
100 people age 10-18 years old |
Building success /
Building a career
Number of people: % of success
70%
of the youth participating in the
program are healthy and strong, with a good mind and attitude. They are also being given the opportunity to practice football skills until being able to receive scholarships and become a footballer in various levels of the industry. Enabled to develop into a professional footballers in various clubs, with an average of 30 people per year. |
ThaiBev Sports Development Project 2018: Creating Opportunities / Promoting Health / The Road to Success | Creating opportunities / Promoting health Number of people-age |
Chang-Air Force Youth Tournament Summer Youth Golf Clinic - Cooperation to promote health and golf skills |
200 people age 8-18 years old |
Chang Thailand Junior Golf Circuit Junior Golf Tournament for three age levels - Building the foundation for professional golfers |
1,200 people age 8-21 years old |
Chang Thailand Junior Golf Clinic Golf Techniques Training Clinic for three age Levels - Systematically strengthening the foundation |
300 people age 13-18 years old |
ThaiTalent Golfers Promoting and Developing Golfers’ Professional Skill Level - Developing professional golfers for international levels |
25 people age 15-35 years old |
Building success /
Building a career
Number of people: % of success
ThaiBev’s Golf Development Project has been able to create opportunities towards success as a professional golfer averaging 20 people per year and developing skills for the international level for 3 people |
ThaiBev Sports Development Project 2018: Creating Opportunities / Promoting Health / The Road to Success | Creating opportunities / Promoting health Number of people-age |
Youth Long Boat Commentator Youth Long Boat racing commentator competition - Preserving culture and creating careers for young people |
1,000 people age 8-15 years old |
Building success /
Building a career
Number of people: % of success
Developed 3 professional boat commentators |
ThaiBev Sports Development Project 2018: Creating Opportunities / Promoting Health / The Road to Success | Creating opportunities / Promoting health Number of people-age |
Volleyball Clinic : Your Way Volleyball Clinic - Promoting health and distributing opportunities for youth in the region |
1,000 people age 14-16 years old |
est Cola U-16 Championship Men-Women Volleyball Competitions in six Regions - Building and developing continuously |
46,000 people age 16 years old |
Building success /
Building a career
Number of people: % of success
50% of participants became professional volleyball player |
ThaiBev Sports Development Project 2018: Creating Opportunities / Promoting Health / The Road to Success | Creating opportunities / Promoting health Number of people-age |
100 Plus Junior Championship Youth Tennis Tournament at three Age Levels - Promoting health and developing skills |
200 people age 8-18 years old |
100 Plus U-Team League Championship Higher Education Tennis Competition - Developing skills and experience to become a professional tennis player |
1,200 people age 8-18 years old |
Building success /
Building a career
Number of people: % of success
30% of participants became profession tennis player |
ThaiBev Sports Development Project 2018: Creating Opportunities / Promoting Health / The Road to Success | Creating opportunities / Promoting health Number of people-age |
Castle 12 Procuring spaces and promoting knowledge of safe motorcycle riding |
2,000 people age 15-18 years old |
Building success /
Building a career
Number of people: % of success
60% of participants has better understanding of motorcycle riding |
146,117 people |
Youth of all levels participated in ThaiBev’s sports development project in 2018 |
2019-2020 | 2025 |
|
Offer football skills training opportunities in 77 provinces |
Type of Sports | Career level (person/year) |
Football | 73 |
Golf | 26 |
Long Boat Youth Commentator | 4 |
Total | 103 |
2020 | 2025 |
108
persons |
137
persons |
2019 | 2020-2025 |
Received support to improve their skills 20 people |
In support for athletic development programs annually 5% increase |
2019 | Target for 2020-2025 |
|
Increase network
strength
|