Home / 2018 Sustainability Report / Sharing the Value with the World Athletic Development
ThaiBev has long been committed to supporting sports at all levels, from the youth level to the national level, believing strongly in the principle of “Solid Foundation, Strong Cooperation, Opportunity Creation, and Development for Success.” ThaiBev has established “ThaiBev ThaiTalent” to be directly responsible for over 15 sport activities. It cooperates with more than 200 agencies nationwide, and provides opportunities for youth around the country to build the right foundation to develop their talents to become professional athletes. Currently, ThaiBev has more than 10 youth sport projects, divided into six categories: football, golf, volleyball, basketball, tennis, and long boat racing.

Information on Projects for Creating Opportunity and Developing Towards Success
for the Youth in 2018

Projects Operation Duration Number of participants/year
Sports for Youth Development
Football
1. Chang Junior Football Project      
Chang Junior Cup - Junior Football Tournaments for under-13-years-olds 6 Years (2013-2018) 7,000
Chang Advanced Football Clinic - Teach advanced football skills in accordance with international standards 13 Years (2006-2018) 200
Chang-AFC [C/B License] Coaching - AFC Coaching license by AFC 6 Years (2013-2018) 24
Chang Junior Cup Road to England - Building experiences and inspiration 5 Years (2014-2018) 30
2. TBFA [Thaibev Football Academy] - The Academy teaches basic football skills with international standards 10 Years (2009-2018) 70,000
3. Chang Junior Football Team - Set up and manage football youth teams, ages 12-15 years old 8 Years (2011-2018) 50
4. Chang Mobile Football Unit - Teach basic football skills on the regional level 6 Years (2013-2018) 10,000
5. Chang Football Community - Building a regional “Football Community” network 5 Years (2014-2018) 1,000
6. Chang Soccer School - Selection of youth for “White Elephant Football” 10 Years (2008-2018) 5,000
7. Chang Chuan Chon… Help the Young - Collaboration with Chonburi FC to create opportunities for the youth 2 Years (2017-2018) 1,000
8. Assumption Thonburi Football School - Football academy for excellence 10 Years (2009 -2018) 120
9. Assumption Thonburi United - T4 football club to strengthen football players 8 Years (2011-2018) 30
10. Football Development Fund - Cooperation with the Football Association for football development (grassroots) 10 Years (2017-2018) FA Plan
11. Football Association of Thailand (FA) - Cooperative project associated with youth and coach training 15 Years (2003-2018) 1,000
Sports for Youth Development
Golf
12. Chang Thailand Junior Golf Circuit - Junior Golf Tournament: 8-12/13-18 years old 5 Years (2014-2018) 1,200
13. Chang Junior Golf Clinic - Teaching golf skills on 4 levels (Basic Level - PGA Tour Academy) 8 Years (2011-2018) 250
14. Thai-Talent Golfer - Support youth golfers towards becoming professional golfers 8 Years (2011-2018) 17
15. Chang-Air Force Youth Tournament - In cooperation with the Air Force to teach basic golf skills during the summer season 10 Years (2009-2018) 500
Sports for Youth Development
Tennis
16. 100 Plus training Clinic - Teaching tennis skills in accordance with international standards 2 Years (2017-2018) 400
17. 100 Plus Junior Championship - Junior Tennis Tournament 10 Years (2009-2018) 1,800
18. 100 Plus U-Team League - University Tennis Tournament 3 Years (2016-2018) 1,200
Sports for Youth Development
Volleyball
19. est Cola Volleyball Your Way - Volleyball teaching event by national team athletes in remote areas 5 Years (2014-2018) 1,500
20. est Volleyball U16 Championship - Women’s Youth Volleyball Tournament (National Team Search) 8 Years (2011-2018) 15,000
21. Volleyball Association of Thailand - Youth-specific cooperation 32 Years (1986-2018) 1,000
Sports for Youth Development
Basketball
22. 100 Plus Basketball School Tour - Teach international standard basketball skills (by professional basketball players) 1 Year (2018) 1,000
Sports for Youth Development
Thai Long Boat
23. Traditional Long Boat Racing - Long boat racing for Thai long tail boat racing, conserving a cultural tradition 1 Year (2018) 20,000
24. Long Boat Young Commentator - Youth long boat racing commentator competition 5 Years (2014-2018) 150

INSIGHT

Surapol Utintu
Director of ThaiBev ThaiTalent Project

To be a professional athlete, you cannot start at 12 or 13 years old. You have to play since you are little. So it is the youth that are at the heart of sustainable sports development.

 

Mantana Prapaipetch
Manager of ThaiBev ThaiTalent Project

Sport is a tool that everyone can relate to. It can be used to create good people in society. In recognition of the importance of sport, ThaiBev’s sport projects for youth were established and has been growing continuously. We can now start seeing the results.


INSIGHT

Dr. Pakon Mungcharoenphon
President of Surin City Club

Today, football, in addition to creating harmony, can also help one build a reputation for oneself, their own family and nation. It is more than a sport. It can be a stable career.

 

Prasoet Dathong
Coach at Hin Khon Academy, Surin Province

The community has emphasized youth football development with ThaiBev’s help. Thanks to ThaiBev for giving confidence and opportunity to such a small community. With this opportunity for children, outsiders recognize that this small community can be developed.


STORY Chang Football Community
Chang Football Community is a project that was established to build a football network in local areas that otherwise lack opportunities. It aims to build five strong football communities in various regions across the country. ThaiBev hopes to establish a basis for football knowledge in accordance with international standards, as well as provide the equipment necessary for athletic programs in communities systematically. These five communities have been receiving development assistance for five years.


OVERVIEW
Budget information for projects
to create opportunities and develop successful futures for the youth



Proportion of sports budget supported by ThaiBev
Sports
Over
200
million baht

budget for projects in 2018

Budget for creating opportunity and inspiration
Over
100
million baht

budget for creating opportunity and inspiration

Budget for developing towards success
Over
100
million baht

budget for developing towards success


Football
Golf
Tennis
Volleyball
Basketball
Long Boat Racing


Strong cooperation and partnerships

ThaiBev has strong cooperation and partnerships with
200 agencies
8,000 key personnel


Government and private agencies


Key personnel

Football
Golf
Tennis
Volleyball
Snooker
Bowling


Create opportunities and inspiration

Over
24
projects
Over
150,000
youth participants
Over
54
provinces
types of sports
6
types


500 people
entered the academy level

150 people
entered the professional/ national level

250 people
entered the academy level

17 people
became professional footballers

400 people
received opportunities to improve their skills towards excellence

1,500 people
received opportunities to improve their skills towards excellence

100 people
became professionals competing in national leagues

1,000 people
received opportunities to improve their skills towards excellence

20 people
became professionals competing in national leagues/ tournaments

150 people
received opportunities to improve their skills towards excellence

2019 Missions

Strong cooperation and partnerships


ThaiBev has a desire to continuously support athletics,
as well as to pursue partnerships to strengthen the sports industry.
Creating Opportunities and Developing Towards Success

Goals that ThaiBev aims to push forward

Note: questionnaire and data recording were used for each project as indicators.

ThaiBev
2018 Sustainability